Instagram influencer marketing · Marketing
The reel is finished in three days and the usage rights were never bought.
Our influencer and creator marketing page covers the whole trade, across platforms and payment models. This page is about what Instagram specifically changes, because the platform decides the shape of the deal more than the creator does.
In one paragraph
Instagram influencer marketing pays a creator per deliverable, a reel, a set of story frames or a collaboration post, to feature your business on their handle. GullySales shortlists creators on their audience city and behaviour rather than follower count, negotiates the deliverables and the usage rights together, and builds a route an enquiry can arrive by.
Two things separate it from everywhere else. A post is priced and delivered one item at a time, and the attention it gets is finished within about three days. You are buying a burst, not a shelf.
That makes usage rights the whole game. Without them the work lives on somebody else's handle, cannot be run as an advertisement, and cannot be used in your own feed. With them, a reel you paid twenty thousand rupees for becomes the creative for your next three months of paid social.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The reel did well and we cannot use it”
The video sits on the creator's handle, the spike passes in a weekend, and your money is gone with it. Usage rights are agreed before the shoot or they cost several times more afterwards.
“The follower number was large and the audience was elsewhere”
A creator with a national following sells nothing for a single showroom in Bengaluru. Ask for a screenshot of their own insights showing the top cities, and read it before agreeing a fee.
“The comments are all emoji from empty accounts”
Engagement can be bought and it looks fine from outside. Open five commenters. If the profiles have no posts and follow four thousand people, you are paying for a number.
“There was no way for anyone to respond”
A feed post carries no clickable link. Without a code, a keyword to send in a message or a page of your own, interested viewers watch, feel warmly towards you and go back to scrolling.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
A brief the creator can actually shoot
What must be said, what must be shown, and what must not be claimed, in half a page. The hook and the pacing stay theirs, because a script read aloud by a creator is obvious to their audience.
Shortlist built on insights, not followers
We ask each creator for their own audience breakdown by city and age, and look at saves and shares rather than likes. A regional creator with a small following in your city usually beats a national name.
Deliverables priced item by item
A reel, a carousel, a set of story frames with a link sticker, a collaboration post that appears on both handles. Each is a separate line with its own posting date.
Usage rights in the same agreement
How long you may run the content as an advertisement, on whose handle, and in which formats. Six months of rights on a reel that works is worth more than two extra posts.
Disclosure handled properly
Paid content carries the paid partnership label. Indian advertising self-regulation requires the disclosure, the creator is the one who applies it, and you should insist rather than hope.
A route for an enquiry
A code, a message keyword, or a page built for that creator's audience, plus the story frame that carries the tap-through. Stories vanish in a day and are still the only deliverable a viewer can act on immediately.
Amplification set up
Where rights allow it, the creator's post runs as a partnership advertisement from their handle to an audience you choose. That is what turns a three-day burst into a month of reach.
One report across creators
Insights, code redemptions, messages and page visits in one sheet, so the next campaign books the two who worked.
How the result is measured
- Cost per deliverable, by creator
- Saves and shares against views
- Redemptions of each creator's code
- Direct messages and enquiries naming the campaign
- Visits to the creator landing page
- Content pieces obtained with usage rights
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Restaurants, cafes and bakeries where the food itself is the advertisement
- Salons, studios and wellness businesses whose buyer wants to see a result before booking
- Boutiques and direct-to-consumer brands launching a collection into a specific city
- Jewellers and home decor showrooms who need footage they can legally reuse in paid advertising
- Owners who have paid a creator before, got a nice reel and no enquiries, and want to know what went wrong
Not for
It is not the right fit if.
- A business selling to other businesses, where the purchase is signed off by three people and a reel reaches none of them
- Doctors, dentists and other registered practitioners, because the council you are registered with restricts advertising and patient testimonials, and that registration is yours to protect
- Anyone buying a single post and expecting orders, since one appearance is a sighting and nothing more
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the Instagram influencer marketing work runs
- 1
Name the buyer and the city
Who has to see this and where do they live. That question removes most of the creators on any agency's list before a fee is discussed.
- 2
Shortlist and verify
Insights screenshots requested, comments read, recent brand work checked for whether a competitor was in it last month.
- 3
Negotiate the package
Deliverables, posting dates, approval rounds, exclusivity and usage rights in one conversation. Rights asked for afterwards are a second negotiation you will lose.
- 4
Brief, shoot and approve
One round of changes is normal and a second is resented. We keep the notes to what is factually wrong or legally required.
- 5
Publish and amplify
Posts go out on the agreed dates, the story frames carry the link, and anything with rights behind it goes into paid distribution while it is still fresh.
- 6
Read it and cut the list
Codes, messages and page visits are counted per creator, and the result decides who is rebooked.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much does an Instagram creator charge?
Should we pay in product instead of money?
What are usage rights and why do they cost extra?
Can you prove the sales came from the creator?
Do you have tie-ups with creators or with the platform?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Instagram influencer marketing, written for your industry.
Related services
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Read before you buy
- How to advertise to women entrepreneursNothing useful here comes from gender. It comes from how these businesses are financed, where they sell from and which hours of the day the founder is actually free.
- How to advertise to interior designersA designer does not buy your product. They specify it, and somebody else pays for it. That one fact changes what you advertise, when, and what you are actually asking for.
- How to advertise to college studentsA campus is a closed media market. Somebody has to let you in, and only four or five weeks of the academic year are worth the trouble.