Influencer and creator marketing · Marketing
Borrow trust from someone your buyers already follow, for a fee that is agreed upfront.
A local food creator, a regional fitness influencer or a niche product reviewer already has an audience that trusts their opinion. A single relevant post from the right creator can do more than a week of generic ads, provided the creator's audience genuinely overlaps with your buyer.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Influencer and creator marketing pays a content creator with a relevant audience to feature your product or service, usually for a flat fee agreed before posting. That differs from the commission-based arrangement used in affiliate marketing. GullySales finds creators whose audience actually matches your buyer, briefs them and checks the content before it goes live.
We shortlist creators based on their actual audience, not follower count alone. We agree the content and fee upfront, and review drafts before anything is published. That keeps the final post accurate and still sounding like the creator rather than a script.
This differs from affiliate marketing, where payment depends on tracked sales. Here, payment is usually a flat fee for the content itself, which suits brand awareness and trust-building rather than an immediate, trackable sale.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A creator is chosen for follower count, not audience match”
A large following looks impressive, but if the audience is not the kind of person who buys from you, the post produces attention without enquiries.
“The content reads like an obvious script”
A creator's post is so tightly controlled by the brief that it loses the natural voice their audience actually trusts, which undermines the whole point of using them.
“There was no written agreement on usage or timing”
A creator posts late, deletes the content early, or the business assumed rights to reuse it that were never actually agreed.
“Nobody checked the content before it went live”
A post goes out with an incorrect price, an unapproved claim or a detail that embarrasses the business, because nothing was reviewed beforehand.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Creator shortlisting
Creators identified by actual audience overlap with your buyer, not follower count alone.
The right tier for the job
Nano creators for one neighbourhood, micro creators for a subject their audience follows them for. Macro creators when a launch has to be seen across a state, and celebrity names when the fee buys fame rather than a recommendation.
Regional language shortlists
A separate list for Kannada, Tamil, Telugu, Malayalam, Marathi and Hindi markets, drawn up in that language rather than translated from a national one.
Usage rights for paid media
Whether you may run the creator's video as an advertisement afterwards is a second permission, priced and signed before the shoot rather than asked for once the post performs well.
Outreach and negotiation
Contact, fee negotiation and a written agreement covering deliverables, posting dates and how long the content stays up.
Content brief
Key points to include, left open enough for the creator's own voice to come through.
Pre-publish review
Draft content checked for accuracy and brand fit before it is posted publicly.
Performance tracking
Reach, engagement and, where trackable, enquiries traced to each creator's content.
How the result is measured
- Reach and engagement by creator
- Enquiries traced to creator content, where trackable
- Cost per thousand people reached
- Content delivered on schedule and as agreed
- Usage rights for paid media agreed before filming
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Consumer brands with a product that photographs or demonstrates well
- Local businesses, such as cafes, salons or gyms, that benefit from a known local voice recommending them
- Businesses launching a new product that needs an initial burst of credible awareness
- Brands wanting to reach a specific niche audience a creator already has, faster than building it themselves
- Companies with a budget for content and awareness rather than an immediate, tracked sale
- Businesses selling in Kannada, Tamil, Telugu, Malayalam, Marathi or Hindi, where a regional creator speaks the buyer's language
Not for
It is not the right fit if.
- Businesses wanting to pay only on results; that fits affiliate marketing better than a flat-fee creator deal
- Very technical or regulated B2B products with no natural creator audience
- Businesses unwilling to give a creator some creative freedom over how the content is presented
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the audience needed
We define who this campaign needs to reach, which decides which creators are actually relevant.
- 2
Audit potential creators
We review candidates' actual audience and past content quality, not just their numbers.
- 3
Negotiate and brief
Fee, posting dates and paid-media usage are agreed in writing before filming, and the brief still leaves room for the creator's own style.
- 4
Review and publish
Content is checked before going live, then published on the agreed schedule.
- 5
Measure results
Reach, engagement and any traceable enquiries are reported against the fee paid.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do you choose the right creator?
How much does a creator typically charge?
Do we get to approve the content first?
Do we need a big creator or a small one?
Can we run the creator's video as a paid advertisement later?
How does GullySales price this?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Influencer and creator marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Influencer marketing vs social media advertising: which one should you pay for?An ad is a message you control, shown to people you choose. A creator post is a recommendation you do not control, shown to people who chose the creator.
- How to write an influencer briefA brief fixes the claim, the offer and the disclosure, and then leaves the creator alone. Hand them a script and you have paid a premium for a bad advertisement.
- How to measure influencer marketing ROILikes are the creator's metric. Yours are a unique link, a code only they use, the median view count of their last ten posts, and the footage you keep afterwards.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.