Affiliate marketing · Marketing
Pay other people to sell for you only after a sale actually happens.
A shop, a course or an online product often has people willing to recommend it. This could be a blogger who reviews the category, a reseller with their own customer list, or a creator whose audience matches yours. Most owners never approach them because there is no way to track or pay for what they bring in.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Affiliate marketing is a commission arrangement where bloggers, comparison sites, resellers or influencers promote your product and are paid only for the sales or leads their link produces. GullySales sets up the tracking, recruits and briefs the right partners, and reports commission against actual orders, not clicks.
We set up a tracked link or code for each partner. We agree a commission that only pays out on a completed sale. We also brief partners on what to say, so the traffic that arrives is relevant rather than random.
This is different from paying an influencer a flat fee for a post. Here nobody gets paid unless a real customer buys, which keeps the cost tied to actual revenue rather than reach.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“You have no way to pay only for results”
People would happily recommend you, but without a tracked link or code there is no fair way to know what they brought in, so nobody gets paid and nobody bothers.
“Your dealers could sell online too, but nothing tracks it”
A reseller already promotes you offline and would happily post a link or a code for their own online customers. Without tracking, that sale looks like it came from nowhere and the dealer gets nothing extra for sending it.
“One partner brings visitors who never buy”
A blogger sends a burst of traffic that bounces straight off the site because the audience does not match what you sell.
“Commission gets argued over at the end of the month”
Without a system, a partner's claim about how many sales they sent has to be taken on trust, which strains the relationship either way.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Tracking and commission setup
A tracking link or discount code per partner, with rules for what counts as a sale and when commission is paid.
Partner recruitment
A shortlist of bloggers, resellers, comparison sites or creators whose audience matches your buyer, approached and briefed.
Partner brief and assets
Product information, images and approved claims so a partner's post is accurate and still convincing.
Commission structure
A rate set against your margin, with a decision on flat commission or a tiered rate for higher-volume partners.
Reconciliation
Sales matched to partner codes, commission calculated and a statement issued that both sides can check.
How the result is measured
- Sales completed through partner links or codes
- Commission paid against revenue generated
- Active partners sending at least one sale a month
- Average order value by partner
- New partners recruited
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- E-commerce and direct-to-consumer businesses with a product that others can credibly recommend
- Course, subscription or software businesses that can track a sale back to a link
- Businesses with existing resellers or dealers who could be paid to promote online as well
- Owners who want new customer sources without an upfront media budget
- Brands with a niche audience that bloggers or comparison sites already write about
Not for
It is not the right fit if.
- Local, appointment-based services where a customer cannot complete a purchase through a link
- Businesses with no order tracking, since commission cannot be calculated without it
- Anyone expecting large volume immediately; a partner network takes months to build
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the affiliate marketing work runs
- 1
Understand the product and margin
We check the product can support a commission and that a sale can be tracked end to end.
- 2
Audit existing relationships
We list dealers, past customers and contacts who already recommend you informally, since they convert faster than strangers.
- 3
Set up tracking and terms
Links, codes and a written commission agreement are put in place before any partner is approached.
- 4
Recruit and brief partners
A first batch of partners is approached, briefed and given assets to work with.
- 5
Measure and reconcile
Sales are matched to partners every month and commission is paid on schedule.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much commission should we offer?
How is this different from influencer marketing?
Do we need special software?
Can our existing dealers be affiliates too?
How do we get started?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Affiliate marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.