Affiliate marketing · Marketing
Pay other people to sell for you only after a sale actually happens.
A shop, a course or an online product often has people willing to recommend it. This could be a blogger who reviews the category, a reseller with their own customer list, or a creator whose audience matches yours. Most owners never approach them because there is no way to track or pay for what they bring in.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Affiliate marketing is a commission arrangement where bloggers, comparison sites, resellers or influencers promote your product and are paid only for the sales or leads their link produces. GullySales sets up the tracking, recruits and briefs the right partners, and reports commission against actual orders, not clicks.
We set up a tracked link or code for each partner. We agree a commission that only pays out on a completed sale. We also brief partners on what to say, so the traffic that arrives is relevant rather than random.
This is different from paying an influencer a flat fee for a post. Here nobody gets paid unless a real customer buys, which keeps the cost tied to actual revenue rather than reach.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“You have no way to pay only for results”
People would happily recommend you, but without a tracked link or code there is no fair way to know what they brought in, so nobody gets paid and nobody bothers.
“Your dealers could sell online too, but nothing tracks it”
A reseller already promotes you offline and would happily post a link or a code for their own online customers. Without tracking, that sale looks like it came from nowhere and the dealer gets nothing extra for sending it.
“One partner brings visitors who never buy”
A blogger sends a burst of traffic that bounces straight off the site because the audience does not match what you sell.
“Commission gets argued over at the end of the month”
Without a system, a partner's claim about how many sales they sent has to be taken on trust, which strains the relationship either way.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Tracking and commission setup
A tracking link or discount code per partner, with rules for what counts as a sale and when commission is paid.
Partner recruitment
A shortlist of bloggers, resellers, comparison sites or creators whose audience matches your buyer, approached and briefed.
Partner brief and assets
Product information, images and approved claims so a partner's post is accurate and still convincing.
Commission structure
A rate set against your margin, with a decision on flat commission or a tiered rate for higher-volume partners.
Reconciliation
Sales matched to partner codes, commission calculated and a statement issued that both sides can check.
How the result is measured
- Sales completed through partner links or codes
- Commission paid against revenue generated
- Active partners sending at least one sale a month
- Average order value by partner
- New partners recruited
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- E-commerce and direct-to-consumer businesses with a product that others can credibly recommend
- Course, subscription or software businesses that can track a sale back to a link
- Businesses with existing resellers or dealers who could be paid to promote online as well
- Owners who want new customer sources without an upfront media budget
- Brands with a niche audience that bloggers or comparison sites already write about
Not for
It is not the right fit if.
- Local, appointment-based services where a customer cannot complete a purchase through a link
- Businesses with no order tracking, since commission cannot be calculated without it
- Anyone expecting large volume immediately; a partner network takes months to build
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the affiliate marketing work runs
- 1
Understand the product and margin
We check the product can support a commission and that a sale can be tracked end to end.
- 2
Audit existing relationships
We list dealers, past customers and contacts who already recommend you informally, since they convert faster than strangers.
- 3
Set up tracking and terms
Links, codes and a written commission agreement are put in place before any partner is approached.
- 4
Recruit and brief partners
A first batch of partners is approached, briefed and given assets to work with.
- 5
Measure and reconcile
Sales are matched to partners every month and commission is paid on schedule.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much commission should we offer?
How is this different from influencer marketing?
Do we need special software?
Can our existing dealers be affiliates too?
How do we get started?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Affiliate marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.