Partnership and co-marketing · Channel and partners
Split the marketing cost with a business that already shares your customers.
A venue and a caterer, a gym and a nutritionist, a builder and an interior designer, all serve the same customer at different points. Businesses like these can often reach each other's audience more cheaply through a joint campaign than either could alone, since neither is competing for the same sale.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Partnership and co-marketing is a joint campaign between two businesses with overlapping but non-competing audiences, such as a wedding photographer and a venue, sharing the cost and the reach. GullySales finds a suitable partner, agrees a fair arrangement and runs the joint campaign so both businesses benefit.
We identify a suitable partner and agree what each side contributes and gains. Then we run a joint campaign, whether that is a shared offer, a co-branded piece of content, or a simple cross-referral arrangement.
This differs from co-operative partner marketing, which involves a formal funding arrangement between a supplier and a dealer. Partnership and co-marketing is between two independent, non-competing businesses choosing to collaborate.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A natural partner is never formally approached”
Two businesses serving the same customer at different stages have never had a conversation about working together, despite the obvious overlap.
“An informal referral relationship produces no consistent volume”
Referrals happen occasionally between two businesses with no structure, tracking or shared campaign behind them.
“A joint campaign is agreed with no clear terms”
Two businesses run something together with an unclear understanding of cost, credit and who owns the resulting customer relationship.
“One partner's brand does not sit well alongside the other's”
A joint campaign goes ahead despite a mismatch in quality or positioning, which can do more harm than good to both businesses.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Partner identification
Businesses serving the same customer without competing directly, shortlisted based on audience fit and reputation.
Partnership terms
A clear, written agreement on cost sharing, credit and how any resulting customer relationship is handled.
Joint campaign development
A shared offer, content piece or cross-referral mechanism built for both audiences.
Coordinated launch
The campaign launched consistently across both businesses' channels at the same time.
Results tracking
Enquiries and referrals from the partnership tracked and reported to both sides.
How the result is measured
- Enquiries generated through the partnership
- Referrals exchanged between both businesses
- Cost shared versus reach achieved
- Partnership renewed or extended based on results
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a natural, non-competing partner serving the same customer at a different stage
- Companies wanting to reach a new audience without the full cost of paid advertising
- Local businesses that could cross-refer customers but have never formalised the arrangement
- Businesses with a complementary product or service worth bundling into a joint offer
- Owners who already refer customers informally to another business and want to make it official
Not for
It is not the right fit if.
- Businesses with no obvious non-competing partner sharing the same customer base
- Companies unwilling to share customer access or credit fairly with another business
- Partnerships where the two businesses' quality or reputation do not sit comfortably together
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the partnership and co-marketing work runs
- 1
Understand your audience overlap
We identify what kind of business shares your customer without competing for the same sale.
- 2
Audit potential partners
We shortlist realistic candidates and check their reputation and audience fit.
- 3
Agree the terms
A simple, written agreement is put in place before any joint activity begins.
- 4
Build and launch the campaign
A joint offer or content piece is created and launched across both businesses' channels.
- 5
Measure and review
Results are tracked for both sides, and the partnership is renewed or adjusted based on what it produced.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do you find the right partner?
What if the partnership does not work out?
Who owns the customer if a referral converts?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Partnership and co-marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- System integrators and OEMs: should you sell through them or to the end user?If you make automation products, integrators and machine builders bring projects but own the plant relationship; this sets out which orders to route through them, which to sell direct, and the rules that stop the two clashing.
- How an architect or interior designer chooses a furniture manufacturer to specifyA designer who specifies your furniture puts her own name on it. She tests finish matching, shop drawing sign-off, handover-day support and how you take a late change before she writes you into a drawing.
- Getting your product specified by consultants and electrical contractorsHow an electrical product maker gets its name into a consultant's approved makes: data a consultant can paste, running sites a consultant can call, a technical person who answers, and a contractor's submittal that passes.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.