Brand activation campaigns · Marketing
You paid for the stall and a week later nobody rang the people who stopped by.
Your buyers are not searching yet, but would buy if they knew you existed. They are walking a hall such as BIEC in Bengaluru, sitting at a dealer meet or browsing an apartment-society fair. We plan before the stall is booked or the sponsorship signed, so the day after is already decided.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A brand activation is a stall, launch or sponsorship where your buyers meet you in person. GullySales sets the goal before the stall is booked, briefs the people who stand at it, and plans who rings each visitor afterwards, so the event produces conversations and not only a banner.
Without a follow-up plan, an activation leaves a box of business cards and nothing else. For example, take a three-day stall at BIEC with two of your people on it. Before the event we agree who covers which hours, how every visitor is noted, and who rings each contact the day the hall empties. Any target for contacts is set with your team and written in the plan, not promised by us.
Take a second case, a paint maker's dealer meet in Tumakuru with forty dealers in one hall. Each dealer's name, shop and the product they asked about go into one sheet at the door. The next morning the salesperson who covers that dealer's town rings them, and the sales head checks the sheet to see that no name was left unrung.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Our stall looks like every other stall in the hall.”
A banner with the logo and a table of brochures sit between two stalls that look the same. A visitor walking the hall at four in the afternoon cannot say afterwards which one was yours.
“We held the launch and nobody outside the room heard of it.”
The showroom launch was planned, run and enjoyed by those who came. Nobody took photos for the dealers who could not attend, and nobody wrote to them afterwards.
“We sponsored the event and have no idea who it reached.”
Your logo went on the banner at the cricket tournament and that was all. Nobody was briefed to talk to visitors, and there was no sheet to write down who was interested.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Activation plan
A clear goal for the event, whether that is enquiries collected, meetings booked or awareness among a specific audience.
Stall or event design
Physical presence designed to stand out and carry one clear message, where a logo alone would be forgotten.
Staff briefing
Whoever staffs the stall or event briefed on what to say and what to collect from each conversation.
Lead capture setup
A simple way to capture names and details on the day that does not rely on a stack of business cards nobody enters into a system.
Content capture
Photos or short videos from the event, planned in advance, for use afterwards on the website and social channels.
Follow-up plan
A script for every contact collected at the event, suited to someone who met you in person, and a named person who owns each call.
How the result is measured
- Contacts collected at the activation
- Follow-ups completed as set down in the plan
- Meetings or enquiries traced to the event
- Content produced for reuse after the event
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses attending trade shows, exhibitions or industry events regularly
- Companies launching a new product or branch and wanting visible presence at the launch
- Businesses considering a sponsorship and unsure how to make it produce more than a logo placement
- B2B manufacturers and distributors who rely on face-to-face trade relationships
- Retailers or hospitality businesses planning a local event to draw footfall
Not for
It is not the right fit if.
- Your buyers are found entirely online with no relevant events or gatherings to attend
- The budget only covers the stall or sponsorship itself with nothing left for follow-up
- You cannot spare anyone to stand at the stall for the full run of the show, in which case skip it and spend on a dealer meet or a visit list instead
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the brand activation campaigns work runs
- 1
Set the goal
We agree what a successful activation looks like before booking the stall or signing the sponsorship.
- 2
Design the presence
The stall, booth or event moment is designed around one clear message, not a general display of everything you sell.
- 3
Brief the team
Whoever represents the business on the day is briefed on the message and the information to capture.
- 4
Run the activation
The event happens with content capture and lead collection built in, not left to chance on the day.
- 5
Follow up promptly
Every contact is entered and rung while the meeting is still fresh in their memory, by the person named for it in the plan.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you attend the event with us?
Can you help choose which events or sponsorships are worth it?
How soon can we tell whether an activation worked?
What happens to the leads collected on the day?
Is this only for trade shows?
What do you need from us before a stall is booked?
How much does it cost?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Brand activation campaigns, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to design BTL and activation material that works at the stallActivation material is held in a hand, in a noisy place, by somebody in a hurry, and handed over by a promoter who will be off script by three in the afternoon. Design it to do that promoter's job.
- Cinema advertising in Bengaluru: the halls, the languages and what you can buyFour kinds of cinema property, two different sellers inside the same building, and a release calendar running in four languages at once. Pick the hall and the film before you think about weeks.
- Brand activation in one locality: what a small business can actually doA lane-by-lane plan for a stall and a sampling day in a single neighbourhood, with a day sheet, a count sheet and rules for when a small business should skip activation.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.