User-generated content programmes · Marketing
Let a happy customer make the case a brochure cannot.
A business can write confidently about its own quality, and a buyer will discount it a little, because it is the business talking about itself. A genuine customer photo, review or comment carries weight precisely because nobody asked for it to sound good.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
User-generated content programmes actively collect real customer photos, reviews and testimonials for use across the website and marketing, instead of only content the business writes about itself. GullySales sets up the asking, collecting and reuse as one running process.
We set up a simple, repeatable way to ask satisfied customers for a photo, a review or a short comment, at the moment they are most likely to say yes. We also build a system for actually using what comes in, rather than letting it sit unused in an inbox.
A design business such as Vivara Studios has more finished work worth showing than time to ask for it. This service exists to make the asking automatic, so real work becomes real proof without extra effort each time.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Customers who would happily give a photo or a review are never asked.”
The moment right after a good outcome, when a customer would gladly say something positive, passes without anyone actually asking.
“Reviews arrive at random with no system for using them anywhere.”
A good review appears on Google occasionally, and nobody has a process for pulling it into the website or a social post.
“The only proof on the website is written by the business about itself.”
Every claim of quality on the site is made in the business's own voice, with nothing from an actual customer to back it up.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Collection moments
The specific points in your customer's experience where asking for a photo or review is most natural and most likely to succeed.
Request templates
Simple, low-friction messages your team can send to ask for a review, photo or short comment.
Consent and rights process
A clear way of getting permission to reuse customer content publicly, so nothing is used without agreement.
Content curation
What comes in is reviewed and organised, so only genuinely usable material makes it into marketing.
Reuse across channels
Selected content placed on the website, social channels and sales materials, with credit to the customer where appropriate.
Ongoing collection cadence
The asking becomes a standing habit tied to your service delivery, not a one-time campaign.
How the result is measured
- Reviews and content pieces collected per month
- Response rate to requests
- Pieces reused across channels
- Enquiries influenced by customer-sourced content
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with satisfied customers who are never actually asked for a review or photo
- Interior designers, builders and craft businesses whose finished work is naturally visual proof
- Retailers and hospitality businesses where customer photos are common but scattered across personal social accounts
- Companies whose only proof of quality is written by the business itself
- Businesses with reviews arriving occasionally but with no system for using them anywhere
Not for
It is not the right fit if.
- The business has too few completed customer interactions yet to draw from
- Customer satisfaction is inconsistent, that needs fixing before asking customers to speak publicly about it
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Find the right moment
We identify the point in your service or sale where a customer is most satisfied and most likely to respond well to a request.
- 2
Build the request
A simple, low-friction message or form is prepared for your team to send at that moment.
- 3
Collect and get consent
Photos, reviews and comments are gathered with clear permission to reuse them publicly.
- 4
Curate what comes in
Submissions are reviewed for quality and relevance before anything is used in marketing.
- 5
Reuse consistently
Approved content is placed across the website, social channels and sales materials on an ongoing basis.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you write reviews or ask customers to say specific things?
How do you get customers to actually respond?
What if we get a negative review through this process?
Where does the content actually get used?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
User-generated content programmes, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Mothers in WhatsApp and Instagram groups: how parenting communities decide what to buyIn parenting groups one mother's answer to 'has anyone tried this?' outweighs your ad, so give happy buyers something easy and honest to share, and never pay for posts that look unpaid.
- Skincare reviews and before-and-after photos: what to check before you repost oneA customer's review is their own experience; once your brand reposts it in an ad or reel, buyers read it as your claim. What to check in a skincare review or before-and-after photo before you use it.
- Reviews and photographs for food: why buyers trust a customer's plate more than yoursWhy a customer's photograph of your food on their own plate persuades a new buyer more than a studio shot, when to ask for one, the message to send and what never to do to get it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.