E-commerce · Appliances and home comfort
Nobody buys an air conditioner in January, and by May every seller is shouting.
Few categories are as tied to the calendar as heating, cooling and air quality. Fans and air conditioners sell in a rush before summer, heaters when the first cold morning arrives in the north, air purifiers when the smog does. A seller who plans on a flat monthly budget either overspends in the dead weeks or has no stock and no adverts when the rush comes.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Heating, cooling and air quality e-commerce is the online sale of air conditioners, fans, heaters, air purifiers, humidifiers and dehumidifiers, bought for one room in one climate and often only when the weather forces it. GullySales works on how your listings fit the product to the room, how installation and service questions are answered, and how spend is timed to the weeks buyers are actually looking.
The buyer is usually solving one room. A bedroom of a certain size, a baby's room, a flat with a balcony, a shop. Capacity, noise, running cost and fitting are all judged against that room, so a listing that only prints a number does not help.
The products also differ in how they are sold. An air conditioner is a heavy, installed purchase with a technician and a pipe run. A fan is a cheap, fast purchase. A purifier is bought on a worry. The six pages here are written for those differences.
Last updated 7 Oct 2026. Product, labelling and advertising rules for heating, cooling & air quality differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
6 types of product
Each kind of heating, cooling & air quality sells differently, so each has its own page.
Open the one that matches what you sell. It covers who buys it, where the sale is lost and what we would do.
- Air ConditionersThe order is won by whoever can promise a fitter before the first hot week.
- FansEveryone owns a fan, so the sale is a replacement, an upgrade or a bulk order.
- HeatersHeater sales happen in a few cold weeks, and a safety worry can end the sale in one.
- Air PurifiersPeople buy a purifier when the air scares them, and then ask what the filter costs.
- HumidifiersMany buyers have never owned a humidifier, so the page has to teach before it sells.
- DehumidifiersThe buyer has a damp wall and a ruined wardrobe, and has never heard of a dehumidifier.
Who it is for
This is written for you if you sell heating, cooling & air quality online.
- Air conditioner and cooling brands selling through marketplaces and their own site
- Multi-brand dealers who install air conditioners and want online enquiries
- Fan, heater and humidifier brands whose sales depend on a few weeks in the year
- Importers of purifiers and dehumidifiers selling to homes, clinics and offices
- Brands whose products are sold by dealers and who now want a direct online route
Not for
It is not the right fit if.
- A seller who makes health claims about air quality or breathing that cannot be supported
- A seller who has no installation or service arrangement for products that need one
How buyers choose
What decides who wins in heating, cooling & air quality.
The room and its size
Buyers measure a room in square feet or by its use and ask which capacity suits it. A listing that only gives a rating leaves them calling a dealer to find out.
Running cost and the electricity bill
For cooling and heating, the question is what it will do to the bill. Buyers look at the energy label and at what other owners say about the bill.
Installation and who comes to the house
Air conditioners need a fitter, a stand or bracket, copper pipe and a power point. Buyers ask whether installation is included and who does it, before they ask the price.
Noise, filters and what it costs to keep running
A bedroom product has to be quiet. Purifiers and humidifiers raise another question: what do the filters or the tank cost to replace, and where are they sold.
Where sales are lost
What usually goes wrong when you sell heating, cooling & air quality online.
In the words sellers use on the first call.
“The season is short and we miss it”
Searches rise before the weather turns. A listing refreshed after the first hot week, or a campaign set up late, has already lost the buyers who planned ahead.
“Customers buy the wrong capacity and blame us”
A unit too small for the room runs all day and disappoints. A guide that asks for the room size is cheaper than the return and the review.
“Installation delays turn into one-star reviews”
The product arrives and the fitter does not. The review is about installation, but it sits on your listing.
“Off-season, the phone is silent and the stock is not”
Cooling stock sits through winter. Without a plan, the money is tied up and the next season starts with last year's models at a discount.
The scope
The work we would propose for heating, cooling & air quality.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Seasonal search and campaign planningGoogle Shopping and Meta campaigns planned around the weeks each product is searched, by region, with spend lowered when the weather says people are not looking.
- Room-size and capacity guidesA short guide on each product page that asks for the room and its use and points to the right model, in place of a table of ratings.
- Listings for each climate and cityTitles and images adapted to what buyers in coastal, humid, dry and cold places search for, with installation and warranty shown early.
- Installation enquiries handled as leadsAn enquiry form for products that need fitting, and a reply route that collects city, floor and wall type and passes the buyer to whoever installs.
- Off-season and service campaignsMessages to past buyers about servicing, filters and the next season, timed so that the first call of the year comes to you.
What we do
What you get for heating, cooling & air quality.
Each deliverable and what it is there to change.
A capacity guide for each product
A page that links room size and use to a model, so buyers stop asking on WhatsApp which capacity to choose.
A seasonal calendar by region
When each product is searched in each part of the country, and when stock, listings and campaigns must be ready.
An installation and service page
What is included, who fits it, what to prepare at home and how to book, for products that need a technician.
A returns and reviews report by cause
Capacity, noise, fitting delays and faults grouped, showing which can be fixed on the page and which need an operations change.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Repeat purchase rate
- Return rate
- Installation requests per enquiry
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for heating, cooling & air quality
- 1
Look at your year, month by month
In the free audit we read your sales by month and city, your returns and your installation arrangements, to see where each product's season really starts.
- 2
Fix the pages before the season
Capacity guides, installation information and listing images are put right on the products that sell first, before any extra spend.
- 3
Plan the campaigns by region and week
Shopping and Meta spend is planned against the calendar, with a baseline of purchases, returns and installation requests recorded first.
- 4
Report against the baseline and prepare the next season
Results are measured against that baseline at intervals agreed in writing after the audit, and the off-season is used for service and renewal contact.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your store and marketplace links for each product
- Your sales by month and by city for the last two years
- Your installation and service arrangements and where they cover
- Return reasons and reviews mentioning noise, size or fitting
- Stock held now and what is hard to move
Selling in India and abroad
Selling heating, cooling & air quality beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Climate and standards decide the market
Products made for Indian voltage, heat and humidity do not always suit other markets. Voltage, plugs, refrigerant rules and local approvals vary, so each country is checked with your adviser before you list.
Gulf and Africa are worth examining, where you already sell
Hot-climate markets and Indian communities abroad may show up in your order data. Start with those, and look at who installs and services the product there before you ship.
FAQ
Questions about selling heating, cooling & air quality online.
Not here? More answers, or ask on WhatsApp.
When should I start advertising air conditioners or fans?
Can I say an air purifier cleans the air or protects health?
Do I need to offer installation to sell air conditioners online?
How do I sell heaters and fans in a short season?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of heating, cooling & air quality also need
Also selling from a shop, a workshop or a warehouse? See the page for hvac companies and inverter, ups and generator dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your heating, cooling & air quality sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.