E-commerce · Appliances and home comfort
A refrigerator is a ten-year decision, and the buyer wants an answer before delivery day.
Home appliances are big purchases with long lives. The buyer compares models for weeks, reads what owners say a year in, checks that the door will open in their kitchen and asks who will come when it breaks. A price is only the last thing the buyer looks at.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Home appliance e-commerce is the online sale of refrigerators, washing machines, dryers, dishwashers and vacuum cleaners, bought rarely, compared closely and installed in the buyer's own home. GullySales works on how your listings answer capacity, size and running-cost questions, how installation and service are explained, and how enquiries from buyers still deciding are followed up.
The sale also carries a visit. Delivery, installation, the first demonstration and a warranty claim all happen in the buyer's home, and each is a point where the order is won or the review is written. That is why a listing that stops at the specification leaves most of the buyer's questions open.
Last updated 7 Oct 2026. Product, labelling and advertising rules for home appliances differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
5 types of product
Each kind of home appliances sells differently, so each has its own page.
Open the one that matches what you sell. It covers who buys it, where the sale is lost and what we would do.
- RefrigeratorsBefore ordering a refrigerator the buyer measures the doorway, and then measures it twice.
- Washing MachinesTop-load or front-load is the whole argument, and the buyer wants it settled for their water.
- DryersA balcony line costs nothing, so a dryer has to be sold as a reason.
- DishwashersIndian kitchens ask one question of a dishwasher: will it clean a pressure cooker and a kadai.
- Vacuum CleanersIndian floors, pets and dust are different, and a vacuum is judged by what it picks up.
Who it is for
This is written for you if you sell home appliances online.
- Appliance brands selling through their own site, Amazon and Flipkart
- Multi-brand dealers moving from a showroom to online and WhatsApp orders
- Importers of washing machines, dishwashers and vacuum cleaners
- Regional appliance retailers who want enquiries for installed delivery in their city
Not for
It is not the right fit if.
- A seller with no one to install, demonstrate or answer a service call after delivery
- Anyone who wants to advertise energy savings or warranty terms without the documents to back them
How buyers choose
What decides who wins in home appliances.
Capacity and size for the house
Litres of a refrigerator, kilograms of a washing machine, number of place settings in a dishwasher. The buyer matches them to the number of people at home and to the space on the wall.
Running cost and the energy label
Buyers read the star rating, the electricity use and the water use. Exactly what the label means and what may be claimed from it is for your adviser to confirm.
Installation, demo and warranty
Who installs it, whether plumbing and a point are needed, and what the warranty covers. Buyers read the terms before they read the features.
The service network
A buyer in a small town asks if there is a service centre near them. If you cannot say, the brand with a local engineer wins.
Where sales are lost
What usually goes wrong when you sell home appliances online.
In the words sellers use on the first call.
“People enquire and then buy from the shop down the road”
A buyer who messaged you for a price also visited a local dealer who offered to install on the same day. Your answer came when the buyer had already decided.
“Delivery day goes wrong and the review says the brand”
An appliance that arrives without a technician, or with a dent, is blamed on the product. The seller never told the buyer who would come.
“Buyers do not know which size or type to pick”
A family of four in a flat asks for a refrigerator and gets a list of models. Nothing tells the buyer which one fits the kitchen and the habits of the house.
The scope
The work we would propose for home appliances.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Listings that answer the size questionCapacity set against family size, a drawing with the door-swing and clearance needed, and the running-cost information, in the order a buyer checks.
- Fast replies to enquiriesA clear route from a product page or ad to a person who answers on WhatsApp with price, delivery and installation, and follows up the undecided.
- Buyer's guides by homePages for how to choose a refrigerator for a family of four, a washing machine for hard water, a dishwasher for Indian cooking.
- Demand campaigns around purchase momentsSearch and social campaigns for festive offers, new flats and the first hot summer, with spend held to what each model's margin carries.
Delivery and installation expectations
A page and a message that say who installs, what the buyer must have ready and what is not covered, so delivery day has no surprises.
What we do
What you get for home appliances.
Each deliverable and what it is there to change.
A model chooser by household
Which capacity and type suits a couple, a family of four and a joint family, in a table a buyer can read in a minute.
A delivery and installation page
What happens on the day, what the buyer must prepare and who to call, with a message that goes out before delivery.
An enquiry reply sheet
Ready answers for price, offers, delivery date, installation and warranty, so every enquiry gets a full reply the first time.
A service and warranty summary
The terms in plain words with a contact route, taken from your own documents.
How the result is measured
- Purchases
- Enquiries received and answered
- Conversion rate
- Follow-up on each enquiry
- Return rate
- Delivery and installation complaints
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for home appliances
- 1
Follow a buyer from enquiry to installation
In the free audit we trace a recent enquiry through reply, quotation, delivery and first use, and note where the buyer was lost or annoyed.
- 2
Answer the questions on the page
Capacity guides, delivery and installation pages and service terms go in front of the buyer before the buyer has to ask.
- 3
Fix the reply
Enquiries go to a named person, with ready answers and a follow-up for undecided buyers.
- 4
Plan the purchase moments
Campaigns are built for festivals, new homes and the hot season, with a baseline of enquiries, purchases and returns recorded first.
- 5
Measure and adjust
Results go back to you measured against the starting figures, on a schedule written down after the audit.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your range with capacities, sizes and prices
- Recent enquiries and what became of them
- Delivery and installation complaints by model or area
- Your service network and warranty documents
- Marketplace and website links, and ad spend so far
Selling in India and abroad
Selling home appliances beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Voltage, plug and standards
An appliance for India does not work on another country's voltage or plug, and each country has its own safety and energy rules. Selling abroad means a different model, and your adviser confirms what is allowed.
Weight, duty and service
A refrigerator is heavy and costly to ship, and no one overseas can service it. Start from your own sales data, such as NRI buyers purchasing for delivery to a home in India.
FAQ
Questions about selling home appliances online.
Not here? More answers, or ask on WhatsApp.
Should I sell appliances only on marketplaces?
How fast should I reply to an appliance enquiry?
Can I advertise energy savings on my appliances?
Is EMI worth showing on the listing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of home appliances also need
Also selling from a shop, a workshop or a warehouse? See the page for electronics and appliance stores.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your home appliances sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.