E-commerce · Home Appliances
Before ordering a refrigerator the buyer measures the doorway, and then measures it twice.
A refrigerator is bought for years and moves into a kitchen exactly once. The buyer needs to know whether it fits through the door and the lift, whether the door opens fully against the wall and whether the compressor is quiet enough for a studio flat. These are not features, they are the worries that decide.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Refrigerator e-commerce is the online sale of single-door, double-door, side-by-side and multi-door refrigerators, and mini fridges, bought by capacity, door type and running cost. GullySales works on how your refrigerator listings explain size against family and space, how delivery up the stairs and installation are handled, and how a buyer weighing two models is followed up.
Then comes the choice between types. Single door or double door, direct cool or frost free, inverter or not. Buyers ask these in plain language, some at the shop first and online second, so the page has to settle the question a salesperson would.
Last updated 7 Oct 2026. Product, labelling and advertising rules for home appliances differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell refrigerators online.
- Refrigerator brands selling direct and through Amazon and Flipkart
- Appliance dealers who sell several brands and take enquiries on WhatsApp
- Importers of side-by-side and French-door models for urban buyers
- Sellers of mini fridges and compact units for PGs, hostels and offices
Not for
It is not the right fit if.
- A seller who cannot deliver to the floor and install, in the cities where they advertise
- Anyone who wants to claim a power saving that has not been verified for the model
How buyers choose
What decides the sale of refrigerators.
Capacity against the family
Litres are matched to people: a couple, a family of four, a joint household that stores a week of vegetables. Buyers read the freezer share as well as the total.
Type of cooling and defrost
Direct cool and frost free are the two buyers ask about most. The first is lower in price and needs manual defrosting, the second costs more and is easier to keep.
Compressor, inverter and noise
The compressor type and warranty, and whether it is an inverter model. Owners write about the sound at night and the electricity bill.
Dimensions, door swing and the doorway
Width, depth and height, plus the clearance at the back and side. A fridge that does not clear the kitchen door is a return that costs you freight both ways.
Where sales are lost
What usually goes wrong when you sell refrigerators online.
In the words sellers use on the first call.
“The fridge arrived and would not fit through the door”
A buyer on the third floor of an older building. The listing gave the size of the fridge and never said it needs a doorway of a certain width.
“Buyers call asking which model to take and then go quiet”
A list of three models, a price and no follow-up. The buyer goes to the dealer who asked about the family and the kitchen.
“Reviews say it was too noisy or the bill went up”
It is a model chosen on price without knowing the use. The seller had a more suitable one and the buyer was never asked.
The scope
The work we would propose for refrigerators.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A fit check on the listingEach model shown with outer size, door swing, clearances and the width of doorway it needs, drawn to scale.
- A short questionnaire on WhatsAppA few questions on household size, kitchen space and budget, answered by a person who then recommends one or two models.
- Follow-up of undecided buyersEach person who asked a price is followed up with a short note about delivery, installation and the model they looked at.
- Guides for how people choosePages for single door against double door, direct cool against frost free and the right size for a family of four.
Delivery and first-day expectations
A message sent before delivery that says what the buyer must clear, who will install and how long the fridge must stand before it is switched on, as your maker states.
What we do
What you get for refrigerators.
Each deliverable and what it is there to change.
A refrigerator chooser
A table that matches household size and kitchen space to capacity and type, with the models you sell in each row.
A doorway and clearance diagram
A drawing the buyer can hold against a tape measure, before the order and again before delivery.
A delivery-day message set
A message the day before and a message after installation, with who to call if it is not working.
A frost-free and direct-cool explainer
A page that says in plain words which kind suits which buyer, and what each costs to run.
How the result is measured
- Purchases
- Enquiries received and answered
- Conversion rate
- Follow-up on each enquiry
- Return rate
- Delivery and installation complaints
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your model range with prices and specifications
- Recent enquiries and the questions buyers ask
- Delivery problems by city, building type or courier
- Your warranty and service terms
- Your store links, and what you have spent on ads and where
Selling in India and abroad
Selling refrigerators beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Power and sizes abroad
A refrigerator is built for one voltage and one climate class. A model for India is not a model for another country, so overseas sale is not a listing change.
NRI buyers for a home in India
A family abroad may buy for a parent's house in India. They want photographs, the installation date and a person to speak to in their time zone.
FAQ
Questions about selling refrigerators online.
Not here? More answers, or ask on WhatsApp.
Which refrigerator size should I recommend for a family of four?
Should I show electricity running costs on the listing?
Do buyers really order a refrigerator online?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Home Appliances
Sellers of refrigerators also need
Also selling from a shop, a workshop or a warehouse? See the page for electronics and appliance stores.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your refrigerators sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.