E-commerce · Furniture, home and living
A light looks lovely on the page and is wrong for the room it was bought for.
Lighting is a technical product sold as a décor one. The buyer falls for a shape in a photograph, and then has to answer questions the photograph cannot: will it fit a low ceiling, which holder does it take, is the light warm or white, who will install it. If the page does not settle those, the buyer asks an electrician or a relative, and the order waits.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Lighting e-commerce is the online sale of ceiling lights, wall lights, table and floor lamps, outdoor lights and decorative string lights, fitted with bulbs or built-in LEDs. GullySales works on how your listings explain size, fitting, bulb type and colour of light, how buyers who need an electrician are guided to a safe order, and how a first lamp leads to the rest of the room.
The segment ranges from a plug-in fairy light at a festival to a chandelier that needs two people and a ladder. Fairy lights are impulse and breakage-free. A chandelier is a long decision, an installation and a damage risk.
Last updated 7 Oct 2026.
6 types of product
Each kind of lighting sells differently, so each has its own page.
Open the one that matches what you sell. It covers who buys it, where the sale is lost and what we would do.
- Ceiling LightsBuyers measure the ceiling before they look at the light.
- Wall LightsA wall light has to be wired in, so the buyer needs reassurance before the order.
- Table LampsA table lamp is a gift or a bedside fix, and either way it has to be the right height.
- Floor LampsA floor lamp takes up a corner of the room, so buyers want to see the corner.
- Outdoor LightsAn outdoor light that fails in the first monsoon is the review nobody forgets.
- Decorative LightsString lights are bought in the weeks before a festival and forgotten after it.
Who it is for
This is written for you if you sell lighting online.
- Decorative lighting brands selling chandeliers, pendants and wall lights
- LED lighting makers selling panels, strips and downlights to homes
- Table lamp and floor lamp sellers on marketplaces and Instagram
- Outdoor and garden lighting sellers with solar and plug-in ranges
- Festival and string light sellers whose year hangs on Diwali and Christmas
Not for
It is not the right fit if.
- A seller who cannot say what the fitting, wattage or voltage of a light is
- A business that wants to market electrical products without a way to point buyers to an electrician for fitting
How buyers choose
What decides who wins in lighting.
Room size and ceiling height
The buyer looks for diameter, drop and weight, and compares them to a ceiling they have measured. A pendant that hangs too low is a return.
Colour of light
Warm white for bedrooms and cool white for kitchens, and the number in kelvin if the page gives it. Buyers search for the colour as much as for the shape.
Bulb type, fitting and what is in the box
A bayonet or screw holder, a built-in LED or a separate bulb, and whether the bulb is included. A light that arrives with no bulb is the review that reads "incomplete".
Who installs it
A plug-in lamp needs nothing. A ceiling light needs a hook, a wire and an electrician, and the buyer is planning when to call one.
Where sales are lost
What usually goes wrong when you sell lighting online.
In the words sellers use on the first call.
“The light is too bright or too yellow when it arrives”
The listing said warm white and the buyer expected something softer. The return is for a colour that no photograph shows.
“Buyers cannot tell if it fits their ceiling and holder”
A chandelier in a catalogue photograph has no size. A buyer with a low flat ceiling stops the order and checks with an electrician who says nothing is certain.
“Glass and crystal pieces break in transit”
A chandelier is dozens of fragile parts and a damage claim is a full resend. The cost of packing it properly is less than the cost of one claim.
The scope
The work we would propose for lighting.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A spec strip and a room-size guideDiameter, drop, weight, holder type, colour of light and bulbs included, shown at the top of every listing, with a guide to room and ceiling size.
- Search by room and light needPages for how buyers search: bedside lamp for reading, pendant lights for a dining table, warm white ceiling light, garden lights for a balcony.
- Photographs with the light onEach light shown on and off, in a room with the lamp lit at night, and with a bulb of each colour offered.
- Seasonal campaigns for Diwali and the wedding seasonGoogle Shopping and Meta campaigns for string lights, diyas and decorative lamps, timed to the dates people hang them.
Installation help routes
A page that tells buyers what a licensed electrician should do, how to book one, and whether you offer a fitting partner in their city. Confirmed in the audit.
What we do
What you get for lighting.
Each deliverable and what it is there to change.
A room-size and ceiling-height guide
Which diameter and drop suit a small bedroom, a living room and a high ceiling, so buyers pick without guessing.
A colour-of-light page with photographs
Warm, neutral and cool white in the same room, with the kelvin number, so the buyer sees the difference.
A fitting and bulb table for every listing
Holder type, wattage limit, bulb included or not, and whether the light is dimmable.
An installation notes page
What comes in the box, what an electrician needs to bring, and a line telling the buyer not to fit it themselves unless qualified.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Returns for fitting, colour or breakage
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What the work involves for lighting
- 1
Follow one light from search to installation
In the free audit we take a best-selling light from search to checkout and then to fitting, reading the questions and returns on it.
- 2
Fix the spec and the photographs
Size, holder, colour of light and the photograph with the light on go onto the pages that already get visitors.
- 3
Build pages by room and need
Collections for bedrooms, dining tables, balconies and reading corners, written for how buyers actually describe them.
- 4
Plan the festival and wedding seasons
Campaigns timed to Diwali, Christmas and wedding months, with a baseline of purchases and returns recorded first.
- 5
Measure against the baseline
Reports compare purchases and returns with the starting figures. When they arrive is agreed in writing after the audit.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your store and marketplace links
- Best-selling lights and the ones with most returns
- Breakage and wrong-fitting complaints by product
- Questions customers ask about size, bulbs and fitting
- Seasonal sales for Diwali and wedding months
Selling in India and abroad
Selling lighting beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Voltage, plugs and holders
Mains voltage, plug shape and bulb holder differ by country, so a light made for Indian sockets will not work in the UK or US. Whether a product can be sold abroad is a question for your adviser.
Gulf and diaspora buyers
NRI families buy decorative lights for Diwali and weddings, and want plugs for their own country. Begin from the countries your orders already come from.
FAQ
Questions about selling lighting online.
Not here? More answers, or ask on WhatsApp.
Should I put a colour temperature on every light?
How do I handle fitting questions for ceiling lights?
Does lighting sell better on Amazon or my own website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of lighting also need
Also selling from a shop, a workshop or a warehouse? See the page for electrical and lighting dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your lighting sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.