Electrical and lighting dealers · Retail
Electricians send owners to another counter, and showroom visitors buy lights online.
An electrical dealer really runs two businesses under one roof. The trade counter serves electricians and contractors who buy wires, conduits and switchgear every week and choose a dealer on stock and credit. The lighting side serves families and designers choosing chandeliers and profile lights, who compare showrooms and take their time.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
In one paragraph
Electrical and lighting marketing makes yours the counter an electrician trusts for wire and switchgear, and the showroom a family visits for decorative lights. Sales turns those visits into whole-house and project orders. GullySales builds a routine for the electricians who steer brands, and follow-up for each family that leaves the showroom with photos.
Both depend on people outside the shop. Electricians decide the brand of wire and switches on most house jobs, and lighting designers or interior designers steer the premium orders. A dealer who knows these people by name, and who follows up with families after a showroom visit, wins far more than one who waits at the counter.
How buyers decide
How electrical and lighting dealers are chosen.
For wiring and switchgear, the electrician or electrical contractor usually decides. They buy where the brand is in stock and nobody keeps them waiting at the counter. Loyalty schemes run by wire and switch companies add a pull, and the electrician often sends the owner to a trusted dealer with a written list.
For lighting, the homeowner or their interior designer decides. Families search Maps and Instagram for a lighting showroom, visit on a weekend, and shortlist fixtures room by room. Premium orders often come through an architect or lighting designer, who wants to see the fitting lit up before specifying it.
Projects such as apartments, offices and hospitals go through the electrical consultant and the contractor. The dealer is chosen on the rate for the full bill of materials, and on carrying the brands the specification approves. Replacing faulty fittings without argument keeps the dealer on the next project.
The problem
What usually goes wrong for electrical and lighting dealers.
What owners tell us on the first call, in their words.
“Electricians bring owners to the other dealer”
The electrician on a new house hands the owner a list and sends them to a shop two streets away, and we never had a chance to quote.
“Families love our lighting showroom and then buy online”
They photograph a pendant light, find a similar one on Amazon, and we do not follow up because nobody took their number.
“Our project quotes vanish after the contractor takes them”
We price a full bill of materials for an office fit-out, send it, and hear nothing until we learn another dealer supplied it.
“Nobody online knows we stock decorative and architectural lighting”
Our Maps listing says electrical shop, so a designer looking for profile lights or track lighting never considers us.
“Fast-moving stock runs out while slow stock piles up”
We cannot see which products our regular electricians buy most, so we reorder by habit and lose sales when popular MCBs or LED panels run out.
“Diwali brings a rush and then nothing”
Festival lighting sells for three weeks, and we have no plan for the rest of the year's lighting sales.
What we do
What we do for electrical and lighting dealers.
Everything included for electrical and lighting dealers, and the result each part is there to produce.
Electrician relationship programme
A contact record of the electricians and contractors who buy at your counter, with a regular new-product message, quick counter service and referral tracking for owners they send.
Result: More electricians send their house owners to you with the list.
Lighting showroom visitor follow-up
A way for showroom staff to record each family, the rooms they are lighting and the fixtures shortlisted, with a WhatsApp follow-up sending the photos and prices they asked about.
Result: A family comparing you with an online listing hears from you before they order elsewhere.
Project quote tracker
A record of every bill of materials quoted for offices, apartments and commercial jobs, with who received it, who decides and a follow-up date.
Result: Project quotes are chased until you know the outcome and why.
Maps profile split by what you sell
Google Business Profile categories, photos and products set up for both electrical supplies and decorative lighting, so each buyer finds the side they need.
Result: A designer searching for a lighting showroom finds your displays, not just your trade counter.
Lighting catalogue pages and Instagram
Website pages and Instagram posts for each lighting category, using photos of fixtures installed in real homes with consent, and a quick enquiry button.
Result: Buyers see your range before they visit, and arrive with a shortlist.
Designer and architect trade pack
A short document with brands, sample requests, trade terms and a named contact, sent to designers and architects in your area.
Result: Premium lighting orders are specified with your showroom in mind.
Monthly report against the baseline
Counter sales by electrician, showroom visits and conversions, project quotes won and enquiries by source, reported every month against the starting baseline.
Result: You can see which side of the business is growing and which needs work.
How the result is measured
- Active electricians buying each month
- Showroom visits recorded against orders
- Project quotes sent against won
- Enquiries by source, Maps, Instagram and referral
- Average lighting order value per home
- Designer and consultant referrals
Recorded as a baseline before work starts, then reported every month against it.
Worth a page and a campaign of their own
House wiring packages · Modular switches and smart switches · MCBs, distribution boards and switchgear · Decorative and chandelier lighting · Profile, track and architectural lighting · Ceiling and BLDC fans · LED panels and commercial lighting · Outdoor, facade and garden lighting · Industrial cables and electrical equipment · Festival and seasonal lighting
Priority campaigns
Campaigns for what electrical and lighting dealers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
New home lighting campaign
A room-by-room lighting guide on the website and Instagram, with ads to families in areas where many new homes are being finished.
Result: Families planning lighting for a new home visit with a room list already in mind.
Fan replacement before summer
Maps posts, WhatsApp messages and a page on energy-saving BLDC fans, timed to the weeks before the hot months.
Result: Owners replacing old fans buy from your counter, often with the electrician's help.
Diwali and festival lighting campaign
A festival lighting catalogue, Instagram posts and WhatsApp offers to past customers, with outdoor and facade lighting offered alongside.
Result: Festival buyers see your permanent lighting range too, not just string lights.
Office and shop LED retrofit campaign
LinkedIn and direct outreach to small offices, clinics and shops with old tube lights, offering a site visit and a written quote for an LED upgrade.
Result: Commercial buyers hear a specific offer instead of a general catalogue.
Smart switch and home automation campaign
Short videos showing smart switches working, sent to recent lighting buyers and electricians who wire new homes.
Result: Families finishing a new home consider upgrading while the walls are still open.
Beyond search
Where we reach buyers of electrical and lighting dealers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Electricians and electrical contractors
We prepare a regular counter programme and message routine for the electricians who decide brands and dealers on house jobs.
Interior designers and lighting designers
We build a list of designers active in your city and prepare a trade pack and a showroom visit invitation for each.
Electrical consultants and MEP firms
We prepare an introduction to consultants who write the specifications for commercial projects, so your brands and your name are on their list.
Builders and interior fit-out firms
We track builders and fit-out companies with upcoming projects and prepare a project supply offer timed to when electrical materials are ordered.
Apartment associations and facility managers
We prepare offers for common-area LED upgrades, lift lobby lighting and outdoor fixtures for associations and building managers.
Who it is for
This is written for these electrical and lighting dealers.
- Electrical trade counters serving electricians and contractors
- Decorative and architectural lighting showrooms
- Switchgear, cable and wire distributors
- Fan, light and home electrical retail stores
- Electrical equipment suppliers for industrial and project buyers
- Solar and LED lighting dealers
- Smart home switches and automation dealers
- Multi-brand electrical dealers with a project sales team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electrical and lighting dealers
- 1
Assess
We look at who buys at your counter, how showroom visits are recorded, how project quotes are followed up and how you appear on Maps.
- 2
Record the buyers
A record of electricians, showroom visitors and project quotes, with follow-up rules for each.
- 3
Show both sides of the shop
Maps, website pages and Instagram set up so the trade counter and the lighting showroom are each found by their own buyers.
- 4
Reach the influencers
Programmes for electricians, designers and consultants, with referrals recorded against each.
- 5
Grow each order
Whole-house lighting packages and smart switch upgrades, reviewed against actual sales.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kalessi
- Situation
- Tiles are chosen by eye. There was no store suitable for a buyer who wants to scroll through finishes on a phone, compare two of them and then order.
- What we did
- A store built for browsing
- Search work from the ground up
- Social accounts opened and kept up
- Articles that answer the real questions
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions electrical and lighting dealers ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we compete with Amazon for lighting?
How can we get electricians to send owners to us?
Should our trade counter and lighting showroom be marketed separately?
Can you help us get project orders from builders and consultants?
Is it worth advertising a lighting showroom?
Can we promote our smart home products without confusing people?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
Notes for owners