Lead scoring · Sales
Give every enquiry a number that actually predicts whether it will close.
Many CRMs have a lead score field that nobody trusts, because it was set up once with a guess at what matters and never checked against what actually closed. A scoring model that does not reflect reality is worse than no score at all, since it gives false confidence to a ranking that does not mean anything.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Lead scoring is a framework of criteria and weights, built from what has closed before, that ranks new enquiries by likely fit so a team knows where to focus. GullySales designs the criteria with your team, builds the model into your CRM, and checks it regularly against real outcomes rather than leaving it to run unchecked.
We build the scoring framework from your own history: which sources, product interests and behaviours have actually predicted a close in the past. Those factors are weighted and configured directly in your CRM, so every new enquiry gets ranked automatically. We calibrate the model regularly against what happens next, and adjust it when it is wrong.
This is the framework, the criteria and weights behind a lead score.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The team ranks leads by gut feel, and that feel changes person to person.”
One rep's sense of a strong lead differs from another's, so priority depends on who is looking at the list.
“A scoring field exists but nobody agreed what should feed it.”
The CRM has a score column, populated by a rule someone set up once and nobody has revisited since.
“High-value leads and hobbyist enquiries carry the same weight.”
Without a model, a serious buyer and someone idly comparing prices show up identically in the queue.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Scoring criteria and weights
A defined set of factors, source, product interest, behaviour, budget signal, weighted based on what has actually predicted a close.
CRM configuration
The scoring model built directly into your CRM so every new enquiry is ranked automatically on arrival.
Calibration against outcomes
The model checked against what actually happened to scored leads, not left to run on an untested assumption.
Rep training
The team briefed on what the score means and how to use it, so it is trusted and actually changes behaviour.
Score visibility
The score displayed clearly wherever a rep looks at a lead, so priority is obvious without extra effort.
How the result is measured
- Leads scored consistently on arrival
- Score accuracy against actual outcomes
- Conversion rate by score band
- Recalibrations completed on schedule
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a lead score field in their CRM that nobody actually trusts or uses
- Companies with enough historical data to know, roughly, what a strong enquiry looks like
- Sales teams ranking leads by gut feel, which varies from person to person
Not for
It is not the right fit if.
- You have very little historical data on what has closed in the past; a model built on guesswork is not reliable enough yet
- Your enquiry volume is very low; a person can reasonably judge each one directly without a scoring model
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead scoring work runs
- 1
Gather historical data
We look at past enquiries and what actually closed, to ground the model in evidence rather than assumption.
- 2
Design criteria and weights
Factors that genuinely predicted a close are identified and weighted into a usable scoring formula.
- 3
Build into the CRM
The model is configured to score every new enquiry automatically as it arrives.
- 4
Validate against results
We check whether high-scored leads are actually converting more often, and adjust the model if not.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from AI lead qualification and scoring?
What data do you need to build a scoring model?
What happens if the model is wrong for a specific lead?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Lead scoring, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- BANT, MEDDIC or your own questions: which qualifying framework to useA comparison of BANT, MEDDIC and a home-made question list for a team of three, with the honest view that the heavier frameworks need records most small firms do not keep.
- IndiaMART leads that only ask for the lowest price: ask one question, then score the answerWhat to do with IndiaMART enquiries that say only 'lowest price?': ask one question about quantity or use before quoting, score each lead on what it tells you, and decide who gets a call.
- Lead scoring without software: a simple points sheetA hypothetical points sheet that scores each enquiry on fit and behaviour, how to check it against orders you already won and lost, and when not to score at all.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.