Lead capture and lifecycle management · Sales
See every enquiry in one place, whether it came by call, form or walk-in.
An enquiry that comes in by phone often lives only in the memory of whoever answered it. A website form lands in an inbox. A walk-in gets written on a notepad, if it gets recorded at all. Each channel has its own version of what happened, and nobody has one view of every enquiry the business actually received.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Lead capture and lifecycle management brings enquiries from every channel, calls, forms, WhatsApp, walk-ins, into one system. It tracks each one through defined stages from first contact to close and beyond. GullySales sets up the capture points, defines the stages your leads actually move through, and builds the rules that flag a lead going quiet before it is forgotten.
We set up capture on every channel that brings you enquiries, and route them into one system. Six stages and no more. New, contacted, qualified, quoted, won, lost. Anyone can then see where a lead stands without asking whoever is handling it. A rule flags the lead that has gone quiet, so somebody follows it up instead of letting it disappear.
This is the foundation other lead work sits on top of.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An enquiry from a phone call never makes it into the same system as a website form.”
Each channel is tracked differently, or not at all, so nobody has one honest count of total enquiries.
“Nobody can say what stage a lead is at without asking someone.”
Progress exists only in the memory of whoever is handling the lead, invisible to everyone else.
“A lead that goes cold is forgotten instead of revisited.”
Once follow-up stops, there is no trigger to bring the lead back into view later when circumstances might have changed.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Capture point set-up
Every channel that brings enquiries, calls, forms, WhatsApp, walk-ins, connected to route into one system.
Unified lead record
One record per lead regardless of which channel it arrived through, with the full history attached.
Defined lifecycle stages
Clear, agreed stages a lead moves through, built to match how your business actually sells rather than a generic template.
Stage automation
Automatic movement between stages where it can be triggered reliably, reducing manual updates.
Reactivation rules
A trigger that flags a lead that has gone quiet for review, instead of leaving it to disappear silently.
How the result is measured
- Leads captured by channel
- Leads with no stage recorded
- Average time spent in each lifecycle stage
- Cold leads flagged and reactivated
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses receiving enquiries through several channels with no single place they all land
- Companies where a lead's stage can only be answered by asking the person currently handling it
- Teams that lose track of leads that go quiet, with no system to flag and revisit them
Not for
It is not the right fit if.
- You get very few enquiries through a single channel already tracked well; the overhead may not be worth it yet
- You are not willing to have every channel funnel into one system; partial adoption leaves the same blind spots
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit channels and gaps
We map every channel that currently brings enquiries and how, if at all, each one is being captured today.
- 2
Define lifecycle stages
We agree the stages that genuinely reflect how a lead moves through your business, in plain language your team already uses.
- 3
Connect capture points
Every channel is routed into one system, so no enquiry lands somewhere invisible to the rest of the team.
- 4
Set automation rules
Stage transitions and reactivation triggers are configured to reduce manual tracking wherever reliably possible.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What counts as a channel you can capture?
Do we need a CRM already in place?
How is this different from lead scoring or routing?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Lead capture and lifecycle management, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Why signed-up merchants never take a live paymentMerchants stall between signup and the first live payment at a few known points: KYC paperwork, a site that fails review, the integration, and silence. How to find which one and clear it.
- How vocational institutes follow up after a walk-inA family tours the workshop and leaves with a brochure. Take the name, the course and the decision-maker before they go, then follow up with the fee sheet, not a reminder.
- How MSME lenders stop loan files dying at the papers stageA small business owner stops answering when the paper list keeps growing. How a lender can write the checklist down once, keep one person on the file and call back the owner who went quiet.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.