AI follow-up and communication · Sales
Reply to a new enquiry within minutes, at eleven at night, with nobody awake to type it.
An enquiry that arrives at 9pm on a Friday usually waits until Monday for a reply, by which time the buyer has already called someone else. Most small teams cannot staff a night shift to catch it. Asking one person to check WhatsApp at all hours is not a plan. It is a habit that breaks the first time they are unwell.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
AI follow-up and communication uses automation to send the first reply to a new enquiry and to keep following up on WhatsApp and email until a person takes over. GullySales writes the message drafts, sets the triggers and the handover point, so an enquiry never sits unanswered overnight while every unusual reply still gets a human check.
We set up drafted replies and follow-up messages that go out the moment an enquiry arrives, in your own words, on WhatsApp and email. The AI answers the obvious questions and keeps the conversation moving with a follow-up if there is no reply. It hands the conversation to a person the moment it needs judgement. That could be a price negotiation, a complaint, or a question it has not seen before.
This does not replace the person who closes the sale. It is separate from deciding which enquiries deserve a callback first. This service makes sure every enquiry gets a fast, correct first word while that decision is being made.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An enquiry on Saturday night waits until Monday morning”
By the time anyone replies, the buyer has already spoken to a competitor who answered faster.
“Follow-up happens when someone remembers, not on a schedule”
A promising enquiry goes quiet for a week because the person meant to follow up got busy with something else.
“The first reply is copied and pasted, half of it wrong”
A generic reply mentions the wrong product or the wrong branch because it was typed in a hurry between other calls.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Message library
First replies and follow-up messages drafted in your voice, covering the questions your enquiries actually ask.
Trigger rules
Clear rules for what starts a reply, when a follow-up goes out if there is silence, and how many follow-ups is enough.
WhatsApp and email set-up
Automated replies connected to the channels your enquiries actually arrive on, not a separate system nobody checks.
Handover point to a person
A defined moment where the conversation moves to a human: a price question, a complaint, or anything the AI has not been briefed on.
Exception flagging
Enquiries the AI cannot answer confidently are flagged for a person immediately rather than left with a wrong reply.
How the result is measured
- Time to first reply
- Enquiries answered within the set window
- Follow-ups sent without a person prompting them
- Enquiries handed to a person, and why
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that get enquiries outside office hours: clinics, hotels, home service providers, e-commerce sellers
- Teams too small to staff evenings and weekends but losing enquiries because of it
- Businesses where follow-up depends on one person remembering to do it
- Owners who can see in their own WhatsApp that replies routinely go out hours after the enquiry
Not for
It is not the right fit if.
- Your enquiries are few and complex, where a person should reply to every one personally from the start
- You are not willing to have a person review what the AI sends in the first few weeks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current response time
We measure how long enquiries currently wait for a first reply and where the gaps happen, before writing anything.
- 2
Draft the message library
We write the first replies and follow-ups in your voice, checked by someone who knows your trade.
- 3
Set the rules
We agree exactly what the AI handles and what goes straight to a person, in writing, before it goes live.
- 4
Run a pilot on one channel
We start on WhatsApp or email alone, watch it closely, and fix drafts that do not land well.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will this replace our sales team?
What if the AI gets something wrong?
Do we need a big enquiry volume for this to be worth it?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
AI follow-up and communication, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Automating enquiry replies with AI: a safe first versionHow to automate the first reply to enquiries with AI in a way that cannot embarrass you: three lanes of messages, a short set of rules, a test run and a way to switch it off.
- Using AI to personalise outreach to a list of 200 companiesA way to personalise outreach to 200 companies without inventing details: sort the list into three tiers, give each tier a different amount of research, and stop where a line would need guessing.
- How to use ChatGPT for sales follow-up without sounding roboticA working method for drafting follow-up messages with an AI assistant: what to feed it, what to rewrite by hand, and a checklist that keeps the message sounding like the person who sends it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.