Conversation intelligence · Sales
Hear what was actually said on a sales call, not the rep's own summary of it.
Most sales managers coach from a one-line note the rep typed after the call, or from memory of a call they happened to overhear. That means coaching is based on what the rep chose to report, which is rarely the moment the call actually went wrong.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Conversation intelligence records and tags sales calls so a manager can review what actually happened, not just what the rep remembered to write down afterwards. GullySales sets up the recording and consent process, then tags calls by what came up, such as price objections or competitor mentions. It builds a coaching routine around what the calls actually show.
We set up call recording with proper consent, then tag calls by what came up in them. That could be a price objection, a competitor mention, or a question nobody had a good answer for. Those tags build into short reports a manager can act on. A lost deal's call can be replayed to find the exact point it turned, instead of being guessed at in a review meeting.
The recordings surface patterns, they do not coach on their own.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The only record of a call is a one-line note typed afterwards.”
What the buyer actually said, and how the rep actually responded, is lost the moment the call ends.
“Coaching happens from memory, days after the call.”
By the time a manager reviews a deal, the details of the actual conversation have already faded or been reconstructed inaccurately.
“Nobody can say what the best rep does differently.”
The top performer closes more deals, but there is no record of their calls to learn from, only their results.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Recording and consent set-up
Call recording configured properly, with consent handled in line with what your market and customers require.
Call tagging
Calls tagged automatically by what came up: price objections, competitor mentions, specific product questions.
Coaching highlight reels
Short clips pulled from real calls, used to show a rep exactly what to do differently rather than describing it in the abstract.
Pattern reports
A view of the objections and questions coming up most often across all calls, not just one rep's.
Manager review workflow
A set routine for a manager to review flagged calls and hold a short coaching conversation from what was actually said.
How the result is measured
- Calls recorded and reviewed
- Coaching sessions held from real call examples
- Common objections identified across the team
- Lost deals reviewed against the actual call
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams where coaching currently happens from memory or a rep's own summary
- Businesses that lose deals and never listen back to the calls to find out why
- Managers who want to know what their best rep actually says differently on a call
Not for
It is not the right fit if.
- Your sales conversations happen mostly in person with no practical way to record them
- You cannot get proper consent to record calls in your market or with your customers; that is a legal line we will not cross
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the conversation intelligence work runs
- 1
Audit current call visibility
We look at what, if anything, is currently captured from sales calls and how coaching happens today.
- 2
Set up recording and consent
We configure recording properly, with consent handled correctly for your market before a single call is captured.
- 3
Tag and organise calls
Calls are tagged by what came up, so a manager can find every call that mentioned a specific competitor or objection.
- 4
Build the coaching routine
We set up a regular, short review session where a manager listens to flagged moments and coaches from them directly.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is call recording legal for our business?
Does this replace a sales manager's job?
Do reps know their calls are reviewed?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Conversation intelligence, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Conversation intelligence for small teams: record, review, learnWhat call recording captures for a small sales team, how to handle consent, and how to review calls as coaching material so the practice does not feel like surveillance.
- AI call summaries for sales teams: setting it up fairlyHow to set up AI call summaries so the team trusts them: the notice to give callers, a summary format that fits a CRM, and what the summaries may and may not be used for.
- Practical AI applications for sales and marketing teamsThe useful AI applications for a sales team are unglamorous: call summaries, follow-up drafts, enquiry sorting, data cleaning and prospect research.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.