Conversation intelligence · Sales
Hear what was actually said on a sales call, not the rep's own summary of it.
Most sales managers coach from a one-line note the rep typed after the call, or from memory of a call they happened to overhear. That means coaching is based on what the rep chose to report, which is rarely the moment the call actually went wrong.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Conversation intelligence records and tags sales calls so a manager can review what actually happened, not just what the rep remembered to write down afterwards. GullySales sets up the recording and consent process, then tags calls by what came up, such as price objections or competitor mentions. It builds a coaching routine around what the calls actually show.
We set up call recording with proper consent, then tag calls by what came up in them. That could be a price objection, a competitor mention, or a question nobody had a good answer for. Those tags build into short reports a manager can act on. A lost deal's call can be replayed to find the exact point it turned, instead of being guessed at in a review meeting.
The recordings surface patterns, they do not coach on their own.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The only record of a call is a one-line note typed afterwards.”
What the buyer actually said, and how the rep actually responded, is lost the moment the call ends.
“Coaching happens from memory, days after the call.”
By the time a manager reviews a deal, the details of the actual conversation have already faded or been reconstructed inaccurately.
“Nobody can say what the best rep does differently.”
The top performer closes more deals, but there is no record of their calls to learn from, only their results.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Recording and consent set-up
Call recording configured properly, with consent handled in line with what your market and customers require.
Call tagging
Calls tagged automatically by what came up: price objections, competitor mentions, specific product questions.
Coaching highlight reels
Short clips pulled from real calls, used to show a rep exactly what to do differently rather than describing it in the abstract.
Pattern reports
A view of the objections and questions coming up most often across all calls, not just one rep's.
Manager review workflow
A set routine for a manager to review flagged calls and hold a short coaching conversation from what was actually said.
How the result is measured
- Calls recorded and reviewed
- Coaching sessions held from real call examples
- Common objections identified across the team
- Lost deals reviewed against the actual call
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams where coaching currently happens from memory or a rep's own summary
- Businesses that lose deals and never listen back to the calls to find out why
- Managers who want to know what their best rep actually says differently on a call
Not for
It is not the right fit if.
- Your sales conversations happen mostly in person with no practical way to record them
- You cannot get proper consent to record calls in your market or with your customers; that is a legal line we will not cross
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the conversation intelligence work runs
- 1
Audit current call visibility
We look at what, if anything, is currently captured from sales calls and how coaching happens today.
- 2
Set up recording and consent
We configure recording properly, with consent handled correctly for your market before a single call is captured.
- 3
Tag and organise calls
Calls are tagged by what came up, so a manager can find every call that mentioned a specific competitor or objection.
- 4
Build the coaching routine
We set up a regular, short review session where a manager listens to flagged moments and coaches from them directly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is call recording legal for our business?
Does this replace a sales manager's job?
Do reps know their calls are reviewed?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Conversation intelligence, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Practical AI applications for sales and marketing teamsThe useful AI applications for a sales team are unglamorous: call summaries, follow-up drafts, enquiry sorting, data cleaning and prospect research.
- How to audit a sales callA sales call audit is not a performance review. It is ten minutes with a recording and a scorecard, looking for where the call stopped moving forward.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.