Revenue analytics and intelligence · Sales
You can see last month's sales and nothing about why it happened.
Most sales reviews open with a total and a guess. Revenue was up or down, and the reasons offered are whoever spoke first, not what the data actually shows about source, stage or rep.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Revenue analytics and intelligence turns your sales and CRM data into a small set of reports that explain what is driving revenue, not just what the total came to. GullySales builds these reports around your funnel and refreshes them on a set schedule, so a review meeting starts from evidence instead of memory.
We build a small number of reports that answer the questions an owner actually asks. That means which source produced the enquiries that became orders, where deals are slowing down, and which rep or region needs attention. The reports are built once and refreshed on a schedule, not rebuilt from scratch every time.
We report enquiries and orders against a baseline for our own clients, and this service builds the same discipline into your own numbers, whatever CRM or spreadsheet you already use.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Reports show totals, not reasons”
A monthly number tells you what happened, not which source, rep or stage of the funnel actually drove it.
“Every manager builds their own version”
One person pulls a report from the CRM, another from a spreadsheet, and the two numbers do not agree by the time they reach the owner.
“A dashboard was built and abandoned”
Someone set up reporting once, it looked impressive, and within a few months nobody was updating or trusting it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Data source review
A check of what your CRM, spreadsheets and calling records actually contain, and what is missing.
Core report set
A small number of reports covering source, stage, rep and conversion, built to answer real questions.
Funnel conversion analysis
Where deals are won, lost and stuck, by stage and by source.
Rep and territory comparison
Performance compared fairly, accounting for territory size and account load.
Refresh
Reports updated on a fixed schedule so a review meeting always has current numbers.
Plain-language summary
A short written note with each report set, explaining what changed and why.
How the result is measured
- Enquiries traced to source
- Conversion rate by funnel stage
- Revenue by rep or territory
- Report accuracy against source data
- Reports actually used in review meetings
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a CRM or spreadsheet full of data that nobody has turned into a usable report
- Owners who want to know which source of enquiry actually produces orders
- Sales leaders preparing for a monthly or quarterly review with no fixed set of numbers to bring
- Businesses comparing performance across reps, regions or product lines
- Companies that have tried a dashboard tool before and stopped using it
Not for
It is not the right fit if.
- Businesses with no CRM or activity record at all; that needs a CRM implementation first
- One-person sales teams where a simple spreadsheet already answers the question
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit the data
We check what is actually being recorded today and where the gaps are.
- 2
Agree the questions
We confirm the handful of questions the reports need to answer for your business specifically.
- 3
Build the reports
A working set of reports built from your existing systems, not a new platform to learn.
- 4
Test against known numbers
We check the reports against numbers you already trust before rolling them out.
- 5
Refresh and review
Reports are updated on schedule and reviewed with you so the numbers keep being used.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a new dashboard tool for this?
How is this different from a CRM implementation?
How is this different from revenue operations, CRM data and AI?
How often are the reports updated?
What if our data has gaps or errors?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Revenue analytics and intelligence, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Which sales KPIs should a business owner track?Eight numbers are enough: qualified enquiries, reply time, conversion, order value, sales cycle, pipeline coverage, repeat revenue and collection days.
- What a revenue growth audit looks atA revenue growth audit reviews how enquiries become orders in a set order: the funnel, the team, the tools and the offers. This post explains each step and what a useful written report holds.
- Sales forecasting for SMEs: a simple, practical methodForecasting an SME's sales needs no model, just stages defined by buyer behaviour, a weekly review, and a recorded expected close date.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.