Skip to content

Revenue and sales operations · Sales

Every deal moves through a different process because nobody owns the process.

In a growing business, sales operations is usually nobody's full-time job. It gets done in the gaps between selling and managing, which means the CRM drifts, reports are built differently each time, and the process bends to whoever is asking.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Revenue and sales operations

In one paragraph

Revenue and sales operations is the ongoing function that keeps your pipeline, your reporting and your sales process running to one standard, rather than however each rep prefers. GullySales runs this as an outsourced function, so a small team gets the operating discipline of a much larger one without hiring for it.

We take this on as a standing function. That means keeping the pipeline clean, running the reporting cadence you agree with us, and making sure the sales process is followed rather than improvised. It runs alongside your existing team, handled by our team from our Nagarbhavi office rather than a new internal hire.

This suits businesses that have outgrown ad hoc management of their pipeline but are not yet ready to hire a dedicated operations person.

The problem

Does this sound like your business?

What owners tell us on the first call, in their words.

  • “The pipeline means something different to each person”

    One rep marks a deal as won when a verbal yes is given, another waits for a signed order, and the numbers cannot be compared.

  • “Reporting is rebuilt from scratch every time”

    Someone spends hours pulling numbers together in a new format each time, because there is no standing process for it.

  • “The sales process exists on paper and nowhere else”

    A process document was written once and nobody follows it, because nobody is responsible for checking that they do.

What we do

Everything that is included.

Each deliverable, and what it gets you. Nothing here is an extra.

  1. Pipeline hygiene

    Deals reviewed on a schedule for stage accuracy, stale activity and missing information.

  2. Standing reporting cadence

    Reports delivered on the schedule agreed with you, in the same format every time.

  3. Process adherence checks

    A regular review of whether deals are actually following the agreed sales process.

  4. CRM administration

    Fields, stages and user access kept current as the team and the process change.

  5. Forecast support

    Pipeline data prepared and checked ahead of forecast and review meetings.

  6. Operations review call

    A short call to walk through what the numbers show and what needs attention next.

How the result is measured

  • Pipeline data accuracy
  • Reports delivered on schedule
  • Process adherence rate
  • Time saved on manual reporting
  • Forecast accuracy

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for you if these sound familiar.

  • Growing sales teams with no dedicated operations person
  • Businesses whose CRM data is inconsistent because nobody owns keeping it clean
  • Owners spending their own time chasing numbers from different people every week
  • Sales managers who want to manage the team, not administer the spreadsheet
  • Companies preparing to scale the sales team and needing the operations discipline in place first

Not for

It is not the right fit if.

  • Very small teams where the owner already runs the pipeline personally and it works
  • Businesses without a CRM or basic activity record to operate from

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the revenue and sales operations work runs

  1. 1

    Map current operations

    We review how the pipeline, reporting and process work today, and where the gaps sit.

  2. 2

    Set the operating cadence

    A reporting and review rhythm agreed with you for pipeline checks and process reviews.

  3. 3

    Take over the running of it

    Our team takes on the ongoing administration, freeing your managers to manage.

  4. 4

    Report and flag

    Numbers and process gaps are reported on schedule, with a plain note on what needs attention.

  5. 5

    Adjust as the team grows

    The cadence and the process are revisited as headcount, tools or territories change.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is this the same as hiring a sales operations person?
It gives you the same function without the hire. Our team runs it on a written fee, and you can scale it up or down as the sales team changes size.
Do you replace our sales manager?
No. We run the administration and reporting around the pipeline so your sales manager can spend their time managing people, not spreadsheets.
What CRM do you work with?
Whatever you already use. We work inside your existing system rather than asking you to move to a new one, unless the current tool plainly cannot support what you need.
How is this different from revenue operations, CRM data and AI?
This service is the ongoing operating rhythm: reporting, pipeline hygiene and process discipline. The CRM data and AI service goes deeper into the technical configuration and automation inside the system itself.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts. For sales work it is mostly our time, with production only where scripts, decks or CRM setup need it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time and follow-up are the quickest to show, because the enquiries already exist. Process, CRM and training changes show as the team uses them. Each one is tracked against the baseline.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.