Revenue and sales operations · Sales
Every deal moves through a different process because nobody owns the process.
In a growing business, sales operations is usually nobody's full-time job. It gets done in the gaps between selling and managing, which means the CRM drifts, reports are built differently each time, and the process bends to whoever is asking.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Revenue and sales operations is the ongoing function that keeps your pipeline, your reporting and your sales process running to one standard, rather than however each rep prefers. GullySales runs this as an outsourced function, so a small team gets the operating discipline of a much larger one without hiring for it.
We take this on as a standing function. That means keeping the pipeline clean, running the reporting cadence you agree with us, and making sure the sales process is followed rather than improvised. It runs alongside your existing team, handled by our team from our Nagarbhavi office rather than a new internal hire.
This suits businesses that have outgrown ad hoc management of their pipeline but are not yet ready to hire a dedicated operations person.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The pipeline means something different to each person”
One rep marks a deal as won when a verbal yes is given, another waits for a signed order, and the numbers cannot be compared.
“Reporting is rebuilt from scratch every time”
Someone spends hours pulling numbers together in a new format each time, because there is no standing process for it.
“The sales process exists on paper and nowhere else”
A process document was written once and nobody follows it, because nobody is responsible for checking that they do.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Pipeline hygiene
Deals reviewed on a schedule for stage accuracy, stale activity and missing information.
Standing reporting cadence
Reports delivered on the schedule agreed with you, in the same format every time.
Process adherence checks
A regular review of whether deals are actually following the agreed sales process.
CRM administration
Fields, stages and user access kept current as the team and the process change.
Forecast support
Pipeline data prepared and checked ahead of forecast and review meetings.
Operations review call
A short call to walk through what the numbers show and what needs attention next.
How the result is measured
- Pipeline data accuracy
- Reports delivered on schedule
- Process adherence rate
- Time saved on manual reporting
- Forecast accuracy
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Growing sales teams with no dedicated operations person
- Businesses whose CRM data is inconsistent because nobody owns keeping it clean
- Owners spending their own time chasing numbers from different people every week
- Sales managers who want to manage the team, not administer the spreadsheet
- Companies preparing to scale the sales team and needing the operations discipline in place first
Not for
It is not the right fit if.
- Very small teams where the owner already runs the pipeline personally and it works
- Businesses without a CRM or basic activity record to operate from
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the revenue and sales operations work runs
- 1
Map current operations
We review how the pipeline, reporting and process work today, and where the gaps sit.
- 2
Set the operating cadence
A reporting and review rhythm agreed with you for pipeline checks and process reviews.
- 3
Take over the running of it
Our team takes on the ongoing administration, freeing your managers to manage.
- 4
Report and flag
Numbers and process gaps are reported on schedule, with a plain note on what needs attention.
- 5
Adjust as the team grows
The cadence and the process are revisited as headcount, tools or territories change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this the same as hiring a sales operations person?
Do you replace our sales manager?
What CRM do you work with?
How is this different from revenue operations, CRM data and AI?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Revenue and sales operations, written for your industry.
Related services
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.