Sales call auditing and conversation quality assessment · Sales
You have call recordings and nobody has listened to them.
Many sales teams record their calls and never listen back to them, or listen only when something has already gone wrong. The habits that lose deals quietly, week after week, are never caught because nobody is checking for them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Sales call auditing and conversation quality assessment is the regular review of sales calls against a written scoring rubric, so quality is measured rather than assumed. GullySales listens to a sample of calls each period and reports the patterns, feeding directly into coaching and training rather than replacing it.
We build a scoring rubric specific to your sales process and listen to a sample of calls each period. We then report the patterns: what good calls have in common, where calls consistently fall short, and which reps or stages need attention. This is measurement, not coaching itself, though it feeds directly into it.
This is often run alongside sales coaching, where the scoring tells the coach exactly where to focus a session rather than starting from a general impression.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Recordings pile up unused”
Calls are recorded for compliance or reference, and the recordings are never opened again unless there is a dispute.
“Quality is judged only by outcome”
A call that ended in a sale is assumed to have been good, and a call that did not is assumed to have been bad. Nobody checks what was actually said in either.
“Coaching has no evidence behind it”
A manager tells a rep to improve their closing without being able to point to a specific moment in a specific call where it went wrong.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Scoring rubric
A written framework for what a strong call covers at each stage, built for your process specifically.
Regular call sampling
A set number of calls reviewed each period, chosen to be representative rather than cherry-picked.
Individual scorecards
Each reviewed call scored against the rubric, with specific notes on what worked and what did not.
Pattern reporting
Trends across the team: which stage is weakest, which objection is handled well, which is not.
Coaching handover
Findings delivered in a form a manager or coach can act on directly in the next session.
Trend tracking over time
Scores tracked period on period, so improvement, or its absence, is visible.
How the result is measured
- Calls reviewed per period
- Average score by call stage
- Score trend over time
- Objections handled to standard
- Coaching sessions tied to specific findings
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams whose calls are recorded but never reviewed
- Businesses that want to know if calls are consistent across reps, not just whether targets are hit
- Managers who want an objective basis for coaching conversations, not just a feeling
- Companies onboarding new reps who need an early read on how their calls are going
- Owners who suspect one part of the call, such as discovery or closing, is consistently weak
Not for
It is not the right fit if.
- Businesses that do not record or observe calls in any form; that needs a recording setup first
- Very small teams where every call is already heard by the owner directly
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Build the rubric
We agree what a strong call looks like at each stage of your specific process.
- 2
Sample calls
A representative set of calls is reviewed each period, across reps and call types.
- 3
Score and note
Each call is scored against the rubric with specific, actionable notes.
- 4
Report patterns
Trends across the team are reported, not just individual scores.
- 5
Feed into coaching
Findings are handed to whoever runs coaching, so sessions start from evidence.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will reps feel like they are being watched?
Do you build the rubric or do we?
How many calls do you review?
Does this replace sales coaching?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales call auditing and conversation quality assessment, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- A call review form you can use tomorrowA one-page call review form scoring opening, questions, next step and tone, with a 0, 1, 2 scale and rules for using it fairly so a salesperson does not feel judged.
- Conversation intelligence for small teams: record, review, learnWhat call recording captures for a small sales team, how to handle consent, and how to review calls as coaching material so the practice does not feel like surveillance.
- Sales coaching for owners who have never coachedHow an owner with no training background can coach a small sales team: listen to one call, give one note, write it down, and check it next time.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.