Sales call auditing and conversation quality assessment · Sales
You have call recordings and nobody has listened to them.
Many sales teams record their calls and never listen back to them, or listen only when something has already gone wrong. The habits that lose deals quietly, week after week, are never caught because nobody is checking for them.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Sales call auditing and conversation quality assessment is the regular review of sales calls against a written scoring rubric, so quality is measured rather than assumed. GullySales listens to a sample of calls each period and reports the patterns, feeding directly into coaching and training rather than replacing it.
We build a scoring rubric specific to your sales process and listen to a sample of calls each period. We then report the patterns: what good calls have in common, where calls consistently fall short, and which reps or stages need attention. This is measurement, not coaching itself, though it feeds directly into it.
This is often run alongside sales coaching, where the scoring tells the coach exactly where to focus a session rather than starting from a general impression.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Recordings pile up unused”
Calls are recorded for compliance or reference, and the recordings are never opened again unless there is a dispute.
“Quality is judged only by outcome”
A call that ended in a sale is assumed to have been good, and a call that did not is assumed to have been bad. Nobody checks what was actually said in either.
“Coaching has no evidence behind it”
A manager tells a rep to improve their closing without being able to point to a specific moment in a specific call where it went wrong.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Scoring rubric
A written framework for what a strong call covers at each stage, built for your process specifically.
Regular call sampling
A set number of calls reviewed each period, chosen to be representative rather than cherry-picked.
Individual scorecards
Each reviewed call scored against the rubric, with specific notes on what worked and what did not.
Pattern reporting
Trends across the team: which stage is weakest, which objection is handled well, which is not.
Coaching handover
Findings delivered in a form a manager or coach can act on directly in the next session.
Trend tracking over time
Scores tracked period on period, so improvement, or its absence, is visible.
How the result is measured
- Calls reviewed per period
- Average score by call stage
- Score trend over time
- Objections handled to standard
- Coaching sessions tied to specific findings
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Sales teams whose calls are recorded but never reviewed
- Businesses that want to know if calls are consistent across reps, not just whether targets are hit
- Managers who want an objective basis for coaching conversations, not just a feeling
- Companies onboarding new reps who need an early read on how their calls are going
- Owners who suspect one part of the call, such as discovery or closing, is consistently weak
Not for
It is not the right fit if.
- Businesses that do not record or observe calls in any form; that needs a recording setup first
- Very small teams where every call is already heard by the owner directly
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Build the rubric
We agree what a strong call looks like at each stage of your specific process.
- 2
Sample calls
A representative set of calls is reviewed each period, across reps and call types.
- 3
Score and note
Each call is scored against the rubric with specific, actionable notes.
- 4
Report patterns
Trends across the team are reported, not just individual scores.
- 5
Feed into coaching
Findings are handed to whoever runs coaching, so sessions start from evidence.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will reps feel like they are being watched?
Do you build the rubric or do we?
How many calls do you review?
Does this replace sales coaching?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales call auditing and conversation quality assessment, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.