Your company's news reaches the press, partners and public in one credible voice.
Gully Sales builds and runs public relations and corporate communications for Indian SMBs: the story platform, the media and stakeholder list, the press material, the prepared spokesperson and the outreach, with every mention tracked.
A story platform that says what the company stands for, in words a journalist can use.
Press releases, statements and announcements that go out checked, approved and on time.
Coverage, mentions and sentiment tracked monthly, so you know what was said and where.
Gully Sales Private Limited runs public relations and corporate communications programmes for small and medium businesses across India.
In one paragraph
What is Public Relations and Corporate Communications?
Public relations and corporate communications is the planned, ongoing work of telling your company's story to the people who are not yet customers but decide whether customers trust you: journalists, trade editors, industry bodies, partners, lenders, employees and the public. Gully Sales builds the story platform, media targets, press material and spokesperson preparation for Indian SMBs, runs the outreach, and reports what was said, where, and what followed.
The problem
Your company has news every quarter, and nobody outside the building hears it.
A new plant, a large export order, a certification, a hire from a bigger competitor, a founder with twenty years of hard-won opinion about the industry. Most Indian SMBs generate something worth telling every few months, and almost none of it leaves the WhatsApp group. When a story does go out, it is a press release written the night before, sent to whichever email addresses someone could find, or a founder interview that happened because a journalist called first. The company's reputation is then formed by whatever others say about it, or by silence, which large buyers read as small.
You will recognise it as
Milestones are announced on the company's own social page and nowhere else, so only existing followers see them.
A journalist or industry body asks for a comment and nobody knows who should speak or what the company's position is.
The one press release the company issued was a list of adjectives, and no publication ran it.
Competitors of the same size are quoted in trade magazines and appear on conference panels, and your team wonders how.
A supplier, lender or large customer searched the company name and found the website and nothing else.
The founder is the only person who can tell the company story, and only in a meeting.
What it costs the business
Large buyers, lenders and partners form their view of the company from the absence of any third-party mention, and assume it is smaller or newer than it is.
Good news arrives at the market late, in the company's own voice, and carries less weight than a smaller announcement that a publication chose to run.
When something goes wrong, the first public statement is improvised, and the improvisation becomes the story.
The founder's industry knowledge, which could position the company as a serious voice, stays in the boardroom.
Why it persists. Public relations looks like something for large companies with a communications department, so it is never budgeted. When it is tried, it is one press release rather than a programme; one release rarely produces anything, which confirms the belief that PR does not work at this size. And nobody inside owns the company's story to outsiders: marketing owns the brochure, sales owns the pitch, the owner owns the opinion, but no one owns the relationship with the people who write about the industry.
If it stays unresolved. The company stays the size the market believes it is. Each new market, partner or funding conversation starts from zero credibility, competitors who communicate become the reference names in the sector, and the day a difficult story breaks, there is no prepared voice, no relationship with an editor and no track record of accurate statements to draw on.
What changes
A company the market hears from regularly, accurately and in its own words.
In the first weeks
A written story platform: what the company stands for, its three or four proof-backed messages and the positions it will and will not take.
A named, approved spokesperson with prepared answers to the questions the press and partners actually ask.
A live list of the journalists, publications, industry bodies and stakeholders who matter to your sector and regions.
In how the work runs
A communications calendar, so announcements are planned around real milestones rather than assembled the night before.
One approval path for every public statement, with facts checked against records before release.
A holding-statement kit for incidents, so the first public response is prepared, not improvised.
In sales and marketing
Third-party coverage the sales team can attach to proposals and partners can forward, which the company's own brochure cannot replace.
Enquiries and partner conversations that begin with the prospect already knowing the company's story.
In what management can see
The company name appearing in trade, regional and business media in connection with its sector, and in search results beyond its own website.
The founder or leadership team quoted, published and invited as a voice on the industry.
Over the longer term
Working relationships with the editors and bodies who cover your industry, built on accurate, useful material.
A public record of consistent statements that supports every later launch, partnership, tender and funding conversation.
Gully Sales controls the story platform, materials, targets, outreach, spokesperson preparation and reporting. Whether a publication runs a story, and whether coverage produces enquiries, depends on editorial judgement and the market; we never promise coverage, placement or a commercial result.
Who it is for
For companies whose reputation should be ahead of their sales team, not behind it.
The businesses it suits
Manufacturers, exporters and B2B service companies with real milestones to announce and no one to announce them.
Businesses entering a new region, sector or channel where nobody yet knows the name.
Companies professionalising ahead of a funding round, a large tender or a listing, where third-party credibility is checked.
Founders and leaders with genuine expertise who want to be a recognised voice in their industry.
Hospitals, clinics, schools and institutions whose reputation is formed publicly and must be managed responsibly.
Businesses that have had one difficult public moment and want to be prepared for the next.
What usually prompts the call
A launch, expansion, certification, award or major hire is coming, and the company wants it heard beyond its own channels.
A journalist, industry body or partner asked for a statement and the company had no ready answer.
The company is repositioning or rebranding and the outside world needs to hear the new story from a credible source.
A competitor of similar size is regularly quoted, and leadership has asked why we are not.
A large customer, lender or investor has begun checking what the market says about the company.
What Gully Sales does
The work, component by component.
Story platform
The written foundation of every public statement: what the company is, whom it serves, why it matters to the industry, three or four messages each backed by a verifiable fact, and the positions the company will take and avoid. Built with the owner and leadership, then checked against records.
Why it matters:
Without a platform, each release, interview and statement is written from scratch and says something slightly different. Journalists notice, and so do buyers.
You receive:
Story platform document with message house, proof points, position list and boilerplate.
Business value:
Everyone who speaks for the company, from the founder to the sales head, tells the same story with the same facts.
Media and stakeholder targets
A researched list of the publications, journalists, trade editors, industry bodies, regional media, online outlets and non-media stakeholders such as associations, partners and lenders who influence how your sector and regions see the company, with what each covers and how they prefer to be approached.
Why it matters:
Most SMB press releases fail because they are sent to a generic list. A trade editor who covers your sector is worth more than fifty business desks that do not.
You receive:
Target list with beat, contact route, recent coverage and priority, maintained through the engagement.
Business value:
Outreach reaches the people who actually write about companies like yours, not a mailbox that deletes releases.
Press materials
The material outsiders need to tell the story accurately: press releases for real milestones, a press kit with company facts and leadership profiles, corporate statements, announcement copy for partners and employees, opinion articles drafted from leadership's expertise, and a photo and fact bank.
Why it matters:
An editor decides in a minute whether material is usable. Facts, a clear angle, a quotable line and a contact are what get a release read; adjectives are what get it deleted.
You receive:
Press kit, release templates, releases and statements per calendar, opinion articles and a fact-checked photo bank.
Business value:
Every announcement goes out complete, accurate and in the form the recipient can use the same day.
Spokesperson preparation
Selecting and preparing the one or two people who speak for the company: the questions they will be asked, the answers agreed with leadership, the questions to decline, practice interviews on record, and a short written guide for anyone else who is approached.
Why it matters:
A prepared spokesperson turns a five-minute call into an accurate quote. An unprepared one turns it into a correction.
You receive:
Spokesperson brief, question-and-answer bank, practice session notes and a staff guidance note.
Business value:
The company can respond to a press or partner enquiry within the hour, in a voice leadership has already approved.
Outreach and relationships
Planned distribution of each story to the right targets with a tailored note, follow-up, interview coordination, submission of opinion pieces and award or speaking applications, and the ongoing contact that makes an editor call you for a comment on the sector.
Why it matters:
Coverage comes from relevance and relationships, not volume. A release sent to the right editor with the right angle, followed up properly, is the whole game.
You receive:
Communications calendar, per-story outreach log, interview and submission coordination.
Business value:
The company's stories reach the market on a schedule, and the market begins to come to the company.
Monitoring and reporting
Tracking every mention of the company, its leadership and its key topics across print, online and social sources, classifying tone and message accuracy, and reporting monthly on what was said, where, by whom and what followed in enquiries and partner conversations.
Why it matters:
Without monitoring, coverage is discovered by accident and errors go uncorrected. With it, the programme can be steered by evidence rather than impression.
You receive:
Monthly coverage and mention report with tone, message pull-through, reach and follow-on activity.
Business value:
Leadership sees what the market actually heard, and the sales team receives coverage it can use the week it appears.
What you will have at the end.
Story platform: company narrative, message house with proof points, positions and approved boilerplate.
Media and stakeholder target list with beats, contact routes, priority and recent coverage, maintained monthly.
Press kit: company fact sheet, leadership profiles, milestone timeline, approved photographs and logo files.
Press releases and corporate statements for each planned milestone, fact-checked and approved before release.
Opinion article drafts from leadership's expertise, prepared for trade and business publications.
Spokesperson brief, question-and-answer bank and a one-page guidance note for staff who are approached.
Holding-statement kit for incidents, with an approval path and named contacts.
Twelve-month communications calendar aligned to launches, expansions, certifications and industry events.
Outreach log per story: who received it, what was said, what ran, what did not and why.
Monthly monitoring and coverage report with tone, message accuracy, reach and follow-on enquiries.
Coverage pack for sales and partners: cleared clippings, links and a short note on how to use each.
An anonymised sample release, press kit page and coverage report are shown at the free audit.
How it runs
The engagement, step by step.
1
Audit and listening
We review everything the company has said publicly, everything said about it, how competitors of similar size are covered, and who inside holds the story. We interview the owner and leadership on what the company stands for and what it wants to be known for.
You provide:
Past releases, coverage, website and social content, a list of competitors and two hours with leadership.
We produce:
Audit note: current reputation, gaps, competitor benchmark and the credible story opportunities.
Done when:
Leadership agrees on what the company can credibly claim and which audiences matter first.
2
Story platform
We write the narrative, message house and positions, and check every proof point against records, certificates, customer permissions and financial statements. We draft the boilerplate and test the messages on a few friendly outsiders for comprehension.
You provide:
Records to verify claims, customer permission where names are used, and sign-off on positions.
We produce:
Story platform document and approved boilerplate.
Done when:
The platform is signed off and every claim in it has a source.
3
Targets and calendar
We research the publications, journalists, bodies and stakeholders relevant to your sector and regions, and build the twelve-month calendar around real milestones, industry events and seasonal topics.
You provide:
Known milestones for the year, existing media contacts, and industry memberships and events.
We produce:
Prioritised target list and the communications calendar.
Done when:
Every planned story has a date, an angle, a spokesperson and a target set.
4
Materials and spokesperson
We produce the press kit, the first releases and statements, the opinion article pipeline and the holding-statement kit, and run spokesperson preparation with practice interviews and an agreed question-and-answer bank.
You provide:
Photographs or a photo session, leadership time for preparation, and approvals within the agreed turnaround.
The spokesperson has completed a practice interview and the first release is approved.
5
Outreach
Each story goes to its targets with a tailored note and is followed up. We coordinate interviews, supply extra material, submit opinion pieces and applications, and keep the target list warm between stories with useful sector information.
You provide:
Spokesperson availability for interviews and prompt answers to editor questions.
We produce:
Outreach log per story, interview coordination and submissions.
Done when:
Every story in the calendar has been distributed, followed up and logged with its outcome.
6
Monitoring and correction
We track mentions daily, flag inaccuracies for correction, request amendments where warranted, and capture coverage for the sales pack. Incidents trigger the holding-statement process within the agreed response time.
You provide:
A named contact reachable for approvals when a statement is needed quickly.
We produce:
Daily alert, correction requests where needed, and the coverage pack for sales and partners.
Done when:
No mention goes unnoticed and no error stands uncorrected beyond the agreed window.
7
Review and steer
Each month we report coverage, tone, message accuracy, reach and what followed, and each quarter we sit with leadership to retire messages that did not land, add stories that emerged, and adjust targets.
You provide:
One hour a month for the review and enquiry data to connect coverage with what followed.
We produce:
Monthly report and quarterly steer note with calendar revisions.
Done when:
The next quarter's calendar is agreed on evidence from the last one.
Ways to work with us
Engage for a foundation, a milestone, or the running programme.
Communications foundation
The audit, story platform, target list, press kit, spokesperson preparation and holding-statement kit, for a company that wants to be ready to communicate and will run outreach itself or call us for milestones.
Milestone campaign
The full method applied to one event: a launch, plant opening, certification, partnership, funding round or leadership appointment. Materials, outreach, interviews and a coverage report for that story, built on an existing or newly written platform.
Retained programme
The foundation plus the calendar, ongoing outreach, opinion pipeline, monitoring, correction and monthly reporting, with a quarterly steer, for businesses that want the market to hear from them regularly and have no communications team.
Incident readiness
Holding-statement kit, spokesperson preparation for difficult questions, approval path and a rehearsal, for companies in regulated or public-facing sectors that want the first response to a problem to be prepared, not improvised.
Why Gully Sales
What you are actually choosing when you choose us.
We build the story before we send anything.
Nothing leaves until there is a verified story platform. A release that contradicts the website, or a founder quote that the accounts cannot support, costs more credibility than silence, so the facts come first and the outreach second.
We aim outreach at the editors who cover companies like yours.
Trade, regional and sector media decide most of what is written about an Indian SMB. We research who those people are, what they cover and how they work, rather than blasting a national list and reporting the send count as an achievement.
The spokesperson is prepared, not just appointed.
We rehearse the difficult questions with the person who will answer them, on record, before the first call comes. The company gets a voice leadership has heard and approved, not a nervous owner improvising to a stranger.
Reporting shows what was said, not how many releases went out.
Every month you see the mentions, their tone, whether the message survived intact, who read them, and what followed in enquiries and partner conversations. The programme is steered on that evidence, and stories that do not land are dropped.
Communications connects to sales, not only to reputation.
Coverage is packaged for the sales team and partners the week it appears, and enquiries are traced back to it where the data allows. Because Gully Sales works across marketing, sales and channels, the story reaches the pipeline, not only the press cuttings file.
Where it applies
The same service, in different businesses.
Industry
The situation
How it applies
Likely benefit
Engineering and manufacturing
A component manufacturer wins its first large export order and a new quality certification in the same quarter, and announces both only on its own social page.
Story platform built around capability and reliability; releases to trade and regional business media; a founder opinion piece on export readiness; coverage packaged for the sales team's OEM proposals.
Procurement teams at target OEMs encounter the company in their trade press before the sales call, and the certification is on record from a third party.
Hospitals and clinics
A multi-speciality hospital opens a new department and adds senior consultants, but public awareness is limited to patients already in its system.
Spokesperson preparation for the medical director; department announcement and consultant profiles for regional media; health-awareness articles from the consultants; a holding-statement kit for clinical incidents.
The hospital is known in the region for the new specialty, referring doctors hear of the consultants, and the first response to any incident is prepared and responsible.
Agri and food processing
A processing company moves from bulk supply to branded products and needs distributors and retail buyers to see it as a brand, not a commodity supplier.
Repositioning narrative; press kit; announcements of the brand launch and distribution partnerships to trade and regional media; founder commentary on the category.
Distributors and buyers meet a company with a public story and coverage to show, which shortens the conversation about credibility.
IT and professional services
A services firm competes with larger names for mid-size clients who check the market before shortlisting, and finds nothing about the firm beyond its own website.
Leadership positioned as a voice on the firm's specialism through opinion pieces, event speaking applications and commentary to sector publications; client-win announcements with permission.
Prospects who search the firm and its partners find published views and coverage, and the firm is shortlisted against larger names more often.
Renewable energy and infrastructure
An installer expanding into new states needs government bodies, financiers and commercial customers there to know it exists and has a track record.
State-by-state target lists; project completion announcements; participation in industry-body communications; a fact bank of completed capacity and clients with permission.
The company enters each new state with a public record that bodies and financiers can check, rather than introducing itself from nothing.
Education and training
An institution with strong outcomes is losing admissions to newer competitors who communicate more, and has never issued a statement about its results.
Results and placement announcements; faculty commentary on education topics; event coverage; spokesperson preparation for the principal; incident-readiness for the issues institutions face publicly.
Parents and employers encounter the institution's results and views in the media they read, and the institution has a prepared voice when questions arise.
Engineering and manufacturing
The situation:
A component manufacturer wins its first large export order and a new quality certification in the same quarter, and announces both only on its own social page.
How it applies:
Story platform built around capability and reliability; releases to trade and regional business media; a founder opinion piece on export readiness; coverage packaged for the sales team's OEM proposals.
Likely benefit:
Procurement teams at target OEMs encounter the company in their trade press before the sales call, and the certification is on record from a third party.
Hospitals and clinics
The situation:
A multi-speciality hospital opens a new department and adds senior consultants, but public awareness is limited to patients already in its system.
How it applies:
Spokesperson preparation for the medical director; department announcement and consultant profiles for regional media; health-awareness articles from the consultants; a holding-statement kit for clinical incidents.
Likely benefit:
The hospital is known in the region for the new specialty, referring doctors hear of the consultants, and the first response to any incident is prepared and responsible.
Agri and food processing
The situation:
A processing company moves from bulk supply to branded products and needs distributors and retail buyers to see it as a brand, not a commodity supplier.
How it applies:
Repositioning narrative; press kit; announcements of the brand launch and distribution partnerships to trade and regional media; founder commentary on the category.
Likely benefit:
Distributors and buyers meet a company with a public story and coverage to show, which shortens the conversation about credibility.
IT and professional services
The situation:
A services firm competes with larger names for mid-size clients who check the market before shortlisting, and finds nothing about the firm beyond its own website.
How it applies:
Leadership positioned as a voice on the firm's specialism through opinion pieces, event speaking applications and commentary to sector publications; client-win announcements with permission.
Likely benefit:
Prospects who search the firm and its partners find published views and coverage, and the firm is shortlisted against larger names more often.
Renewable energy and infrastructure
The situation:
An installer expanding into new states needs government bodies, financiers and commercial customers there to know it exists and has a track record.
How it applies:
State-by-state target lists; project completion announcements; participation in industry-body communications; a fact bank of completed capacity and clients with permission.
Likely benefit:
The company enters each new state with a public record that bodies and financiers can check, rather than introducing itself from nothing.
Education and training
The situation:
An institution with strong outcomes is losing admissions to newer competitors who communicate more, and has never issued a statement about its results.
How it applies:
Results and placement announcements; faculty commentary on education topics; event coverage; spokesperson preparation for the principal; incident-readiness for the issues institutions face publicly.
Likely benefit:
Parents and employers encounter the institution's results and views in the media they read, and the institution has a prepared voice when questions arise.
Proof
Work we can point to.
Vijaya Multi Speciality Hospital, Bangalore
The problem:
A hospital of two decades’ standing wanted a digital identity that matched its clinical reputation, across its website, its social platforms and its search presence.
What we did:
Gully Sales created and configured the hospital’s Google Business, Instagram and Twitter presence and updated its Facebook access, holding brand consistency across platforms with accurate descriptions, branding and correct healthcare categorisation.
The result:
Consistent and professional communication across patient touchpoints, and stronger brand positioning across all digital platforms, as the case study records. No figures are stated there.
Which stories from a small company are credible and newsworthy?
Stories a journalist can verify and a reader can use. New capacity, exports, certifications, partnerships, senior hires, results, and genuine leadership opinion on the sector all qualify. A product with a real difference qualifies if the difference can be shown. What does not qualify is an adjective: being the leading, trusted or premier anything is not news. We test every proposed story against one question: would an editor who covers this sector find it useful to their readers?
Can you promise that a publication will cover us?
No, and be wary of anyone who does. Editors decide what runs. What Gully Sales controls is the quality of the story, the accuracy of the material, the relevance of the targets, the preparation of the spokesperson and the persistence of the follow-up. Those raise the odds substantially and we report every outcome honestly, including the stories that did not run and why. Paid placement, where a publication charges to run content, is a separate decision we will flag as such.
How long does an engagement take?
The foundation, meaning audit, story platform, targets, press kit and spokesperson preparation, is a defined piece of work with a scope agreed at the audit. Outreach is a programme, not a project: relationships with editors and a public record build over quarters, not weeks. We recommend planning against a twelve-month calendar and reviewing after two quarters of outreach against the baseline. A single milestone campaign is scoped to that event.
What inputs do you need from us?
Leadership time first: roughly two hours for the audit interviews, sessions for the story platform, and preparation time for whoever will be the spokesperson. Then records to verify claims, customer permission where names are used, photographs or a photo session, a list of milestones for the year, and a named person who can approve statements quickly. During outreach the spokesperson must be reachable for interviews, because an editor's window closes fast.
How is success measured?
Against a baseline recorded before outreach begins: prior mentions and their tone, share of coverage against named competitors, brand recall and message comprehension among a sample of target buyers, and enquiries that reference having read about the company. We report monthly on coverage, tone, message pull-through, reach and what followed, and review quarterly with leadership. Send counts and release volumes are not success measures and we do not report them as such.
What is excluded from scope?
Advertising and paid media, review management and search-result repair, which is online reputation management, social media community management, website development, event organising, and lobbying or government-relations work. We also do not write or distribute claims that cannot be verified, however commercially attractive. Where a related need appears, such as a case study to support a story or a corporate profile for partners, we refer you to the right service rather than absorbing it quietly into the PR scope.
How is this different from online reputation management?
Online reputation management deals with what already appears about the company on review sites, search results and social platforms, and how the company responds to it. Public relations and corporate communications builds the company's own story and places it with the press, industry bodies and stakeholders on a planned basis, before anyone searches. The two support each other, and we run them as separate services with separate measures, because they need different work and different skills.
Do you handle a crisis or a negative story?
We prepare the company for one and support it through one, within the readiness scope: the holding-statement kit, the approval path, the spokesperson rehearsed on difficult questions, and the monitoring that spots a story early. During an incident we draft statements, advise on timing and coordinate with the press. What we do not do is deny facts, attack complainants or obscure a legitimate problem; a responsible response protects reputation better than a clever one.
4 more questions
Who should be the spokesperson, and does it have to be the owner?
Usually the owner or managing director for company-level news, and a functional head for technical or clinical topics. It does not have to be the owner, but it should be someone with authority, availability and the willingness to be prepared. We assess the candidates at the audit, recommend one or two, and prepare them. A second spokesperson matters, because the day an editor calls is often the day the owner is on a flight.
Which media do you target, national, trade or regional?
Whichever your buyers, partners and stakeholders actually read, which for most Indian SMBs is trade and sector media first, regional business and general media second, and national business media only for a story of that scale. We research the specific publications, editors and bodies for your sector and regions and include online-only outlets and industry association channels. A single trade mention often influences more buyers than a national one that nobody in the sector reads.
Does public relations help our search visibility and sales material?
It can. Coverage on credible publications tends to appear in search results for the company name and supports the site's authority, though search outcomes are not something we promise. More directly, coverage becomes sales material: cleared clippings and links go into a pack for the sales team and partners the week they appear, with a note on how to use each. Where enquiry data allows, we trace enquiries back to the coverage that preceded them.
Can you work in regional languages?
Yes, where the target media and audiences require it. Regional-language press remains influential for many sectors and regions in India, and a translated release is rarely enough; the angle and the quote often need adapting. We identify the languages at the target-list stage, scope the writing and outreach accordingly, and prepare the spokesperson for interviews in the languages they are comfortable with. The fee reflects the languages covered.
Talk to us
The news you make every quarter should leave the building.
The free audit is a working session, not a pitch. We look at what the company has said publicly, what has been said about it, and what it could credibly say next, and tell you whether you need a foundation, a milestone campaign or a running programme.
No obligation and no sales script
A reply from someone who does the work
Your details are never sold or shared
Get a free audit of how you sell, and a scored report of where the work is.
