Public relations and corporate communications · Marketing
Get a journalist to write about you instead of paying for the same space as an ad.
Coverage in a trade publication, a local newspaper or an industry blog carries real credibility. An advertisement cannot fully replicate that, however well it is made. The endorsement comes from an independent third party, not from the business itself.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Public relations and corporate communications is the work of securing genuine press and industry coverage. It also covers how your business communicates on sensitive or significant matters, rather than paying directly for space. GullySales builds relationships with relevant press and trade publications and prepares your business to speak clearly when something newsworthy happens.
We identify what about your business is genuinely newsworthy: a milestone, an expert opinion, an unusual project. Then we pitch it to relevant journalists and publications, rather than sending a generic press release nobody reads.
This also covers corporate communications: how the business speaks publicly on a significant matter, a leadership change, an incident, an award, prepared calmly and clearly rather than improvised under pressure.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A genuine milestone goes unnoticed by the press”
The business reaches a real achievement, an anniversary, an expansion, a notable project, and nobody outside the business ever hears about it.
“Press releases are sent to journalists who do not cover this topic”
Generic press releases are distributed broadly with no research into which specific journalists actually write about your industry.
“The owner has no prepared way to respond to a difficult question publicly”
A sensitive situation arises, and the business's public response is improvised in the moment rather than thought through calmly beforehand.
“The business has no visible voice in its own industry”
Competitors are regularly quoted in trade publications while the business, despite equal or greater expertise, has never been approached or pitched itself.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Newsworthy story identification
A review of what is genuinely worth pitching to press: a milestone, expertise, an unusual project or a market observation.
Journalist and publication targeting
Relevant journalists and trade publications identified and researched before any pitch is sent.
Press release and pitch writing
Written specifically for the target publication's style and interest, not a generic broadcast.
Spokesperson preparation
Preparing whoever will be quoted, so answers are clear and considered rather than improvised.
Communications planning
A prepared approach for communicating on a significant or sensitive matter before one arises.
How the result is measured
- Coverage secured in relevant publications
- Journalist relationships built over time
- Pitches sent versus coverage achieved
- Response readiness for a sensitive communications matter
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a genuine story, expertise or milestone worth press attention
- Companies in a trust-sensitive category where third-party credibility matters, such as healthcare or finance
- Owners positioning themselves as an expert voice in their industry
- Businesses that have never actively pursued press coverage and rely entirely on paid advertising
- Companies needing a clear, prepared approach to communicating a sensitive matter publicly
Not for
It is not the right fit if.
- Businesses expecting guaranteed coverage; press attention depends on genuine newsworthiness, which cannot be manufactured entirely
- You want to pay for coverage. Reputable newsrooms do not sell it, and buying it quietly undermines the credibility this work depends on. Paid online placement is a legitimate separate buy, disclosed as an advertisement: see digital PR.
- Very local, low-profile businesses with limited genuine news to share regularly
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand what is newsworthy
We identify genuine stories in your business, since manufactured news rarely earns real coverage.
- 2
Audit relevant press
We research which journalists and publications actually cover your industry or locality.
- 3
Prepare the pitch
A release or pitch is written specifically for the target publication, not sent as a mass broadcast.
- 4
Approach and follow up
Journalists are approached directly, with a reasonable follow-up rather than a single unanswered email.
- 5
Measure and prepare ahead
Coverage is tracked, and a communications plan is kept ready for any significant matter that may need a public response.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee press coverage?
Do we have to pay journalists for coverage?
What counts as newsworthy for a small business?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Public relations and corporate communications, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to write an advertorialPaid space that reads like the paper wrote it. That is the whole value and the whole risk, and the label at the top is not negotiable.
- How real estate developers manage online reputationReal estate developers manage online reputation by owning the record a buyer finds: a page per delivered project, named replies to every complaint, reviews asked at the right moments, and a weekly watch on buyer groups.
- Reputation management strategies for wealth managersReputation management for wealth managers is what an investor finds in the twenty minutes before calling: your registration, named advisers, answered reviews, no unanswered complaint, and content that never promises a return.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.