Public relations and corporate communications · Marketing
Get a journalist to write about you instead of paying for the same space as an ad.
Coverage in a trade publication, a local newspaper or an industry blog carries real credibility. An advertisement cannot fully replicate that, however well it is made. The endorsement comes from an independent third party, not from the business itself.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Public relations and corporate communications is the work of securing genuine press and industry coverage. It also covers how your business communicates on sensitive or significant matters, rather than paying directly for space. GullySales builds relationships with relevant press and trade publications and prepares your business to speak clearly when something newsworthy happens.
We identify what about your business is genuinely newsworthy: a milestone, an expert opinion, an unusual project. Then we pitch it to relevant journalists and publications, rather than sending a generic press release nobody reads.
This also covers corporate communications: how the business speaks publicly on a significant matter, a leadership change, an incident, an award, prepared calmly and clearly rather than improvised under pressure.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A genuine milestone goes unnoticed by the press”
The business reaches a real achievement, an anniversary, an expansion, a notable project, and nobody outside the business ever hears about it.
“Press releases are sent to journalists who do not cover this topic”
Generic press releases are distributed broadly with no research into which specific journalists actually write about your industry.
“The owner has no prepared way to respond to a difficult question publicly”
A sensitive situation arises, and the business's public response is improvised in the moment rather than thought through calmly beforehand.
“The business has no visible voice in its own industry”
Competitors are regularly quoted in trade publications while the business, despite equal or greater expertise, has never been approached or pitched itself.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Newsworthy story identification
A review of what is genuinely worth pitching to press: a milestone, expertise, an unusual project or a market observation.
Journalist and publication targeting
Relevant journalists and trade publications identified and researched before any pitch is sent.
Press release and pitch writing
Written specifically for the target publication's style and interest, not a generic broadcast.
Spokesperson preparation
Preparing whoever will be quoted, so answers are clear and considered rather than improvised.
Communications planning
A prepared approach for communicating on a significant or sensitive matter before one arises.
How the result is measured
- Coverage secured in relevant publications
- Journalist relationships built over time
- Pitches sent versus coverage achieved
- Response readiness for a sensitive communications matter
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with a genuine story, expertise or milestone worth press attention
- Companies in a trust-sensitive category where third-party credibility matters, such as healthcare or finance
- Owners positioning themselves as an expert voice in their industry
- Businesses that have never actively pursued press coverage and rely entirely on paid advertising
- Companies needing a clear, prepared approach to communicating a sensitive matter publicly
Not for
It is not the right fit if.
- Businesses expecting guaranteed coverage; press attention depends on genuine newsworthiness, which cannot be manufactured entirely
- You want to pay for coverage. Reputable newsrooms do not sell it, and buying it quietly undermines the credibility this work depends on. Paid online placement is a legitimate separate buy, disclosed as an advertisement: see digital PR.
- Very local, low-profile businesses with limited genuine news to share regularly
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand what is newsworthy
We identify genuine stories in your business, since manufactured news rarely earns real coverage.
- 2
Audit relevant press
We research which journalists and publications actually cover your industry or locality.
- 3
Prepare the pitch
A release or pitch is written specifically for the target publication, not sent as a mass broadcast.
- 4
Approach and follow up
Journalists are approached directly, with a reasonable follow-up rather than a single unanswered email.
- 5
Measure and prepare ahead
Coverage is tracked, and a communications plan is kept ready for any significant matter that may need a public response.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee press coverage?
Do we have to pay journalists for coverage?
What counts as newsworthy for a small business?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Public relations and corporate communications, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Speaking, podcasts and panels: which visibility is worth your timeSome invitations to speak flatter you without reaching anyone who buys. This post gives a four-question test, a comparison of stage, podcast, panel and webinar, and a rule for saying no.
- Public relations for a small firm: what is newsworthy and what is notA sorting guide for small firms deciding what to send to journalists: a plant, a hire, a named customer outcome, a local view, and the things editors bin.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.