CSR communications · Marketing
Our social-responsibility work is real, and the way we describe it should prove that.
Your company funded a school lab, a village health camp or a tree-planting drive. The record sits in a board minute, a partner's utilisation report and a folder of photographs. Nobody has turned it into wording a reader can trust.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
CSR communications turns the social-responsibility work your company has done into plain, checked public wording. GullySales builds each claim from records you hold, agrees names and photographs with partners and beneficiaries, and writes the website page, annual-report text and local press note for your approval.
The common mistake is not lying. It is rounding up: a pilot becomes a programme, a handover becomes a transformation, a photograph of one afternoon stands for a year. Readers, journalists and the regulators who handle misleading claims notice the gap.
We write communication only. Your own adviser or company secretary decides what the law requires you to disclose, and the board approves the wording. For the wider press function see public relations and corporate communications. For the company's own history see brand story development.
Who it is for
This is written for you if these sound familiar.
- Manufacturers with a CSR committee, an implementing partner and no public page describing the work
- Hospitals and clinics that run free camps and want to describe them without promising treatment outcomes
- Schools and trusts that fund scholarships or equipment and need a donor-facing account
- Founders who give personally and want the company's giving described without self-praise
- Companies whose annual-report CSR section reads as a list of expenditure heads
Not for
It is not the right fit if.
- You want a CSR programme designed or an implementing partner found. That is programme work for your CSR committee.
- You need advice on what the Companies Act obliges you to spend, file or disclose. That belongs to your company secretary or legal adviser.
- You have no records and no partner report, and expect us to supply the facts. We write what the files support.
The problem
Does this sound like your business?
Common situations this work addresses.
“Our CSR page is only a policy PDF”
The policy is on the website, but no page tells a visitor what was actually done, where and with whom. A reader has nothing to check the policy against.
“The NGO partner objects to how we described their work”
A press note named the partner's programme, and their team found a detail wrong. Nobody asked for sign-off before it went out.
“We hold photographs but no consent”
A camp photograph shows children and patients, and the only record is that someone took it. Using it publicly without a signed consent is a risk to them and to you.
“Our claims sound bigger than the project”
A sentence about a green initiative or community upliftment covers one plant and one season. A sharp reader, or a complaint to the advertising regulator, asks what exactly it covers.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Claim register
A table of every statement you want to make, each tied to a board minute, partner report, invoice, certificate or dated photograph. A claim with no document behind it is cut or reworded.
Partner and beneficiary consent pack
A short consent form in the community's language and a partner approval note for each name, logo and photograph. Children's images need a parent or guardian's consent, and some subjects are better left unshown.
Website CSR page
A page that says what was done, where, with which partner and in which year. It sits beside the board-approved policy and committee details your adviser tells you to publish.
Annual-report CSR narrative
Plain text for the narrative sections, checked against the financial figures your adviser prepares. We do not write or alter the statutory tables.
Local press note and photo captions
A release for the district or city desk and captions that state what the picture shows and when it was taken. Illustrative images are labelled as illustrative.
Wording rules for your team
A one-page guide on words to avoid, such as impact and sustainable without a stated scope. Your sales and HR teams use the same account.
Approval log
A record of who approved each version and which partner confirmed which fact. When a reporter or customer asks, the answer is on file.
How the result is measured
- Claims in the register with a document behind them
- Partner confirmations received before publication
- Photographs with a recorded consent
- Corrections requested by partners or the press after release
- Local coverage that reports the facts as supplied
- Qualified enquiries that cite your community work, where the source is recorded
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
CSR communications: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Collect the sales presentation, website, quotations, and other material buyers actually see. Mark where the description of the business changes or where a claim has no supporting evidence.
Make the scope clear
Agree whether the work concerns the offer, the words, the visual identity, or all of them. List the formats that need updating and who owns the final approval.
Check the work in use
Test the proposed direction on a real sales page or proposal. A buyer should be able to tell who the offer is for, what is different, and what evidence supports it.
Know when to change course
A new identity will not fix an unresolved service problem. Put the delivery issue right before making a stronger public promise about it.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the CSR communications work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Records gathering
You send board minutes, partner reports and photographs. We list what each document proves and what it leaves open.
- 2
Claim register
We draft the register and mark each claim supported, needs a partner's confirmation, or removed. You settle disputed items.
- 3
Consent and partner check
Each partner reads the passages that name them. Photograph consents are collected or the picture is dropped.
- 4
Drafting
We write the website page, annual-report narrative and press note from the register only. Anything outside it stays out.
- 5
Adviser and board approval
Your company secretary or legal adviser reads the drafts for disclosure and compliance. The named approver signs off, and publication is done under your own accounts.
- 6
Handover and updates
You get final files and the approval log. New activity is added to the register before it is described.
Before you hire anyone
Do this first yourself.
Gather what you can prove before anyone drafts a sentence about your social-responsibility work.
- List each CSR project with its year, location, partner and the board minute that approved it.
- Ask each partner for its latest report and note which figures it confirms in writing.
- Sort your photographs into those with a signed consent and those without.
- Read your current website and annual-report wording and mark every sentence you cannot tie to a document.
- Name one person who approves public wording and ask your company secretary what must be disclosed.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- How do you tie each claim to a document before it is published?
- Will our partners and beneficiaries see and approve the wording that names them?
- How do you record consent for photographs, especially of children?
- Who decides what we must disclose, and who writes the statutory tables?
- What do you do when a project is too small or too unclear to describe with confidence?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you tell us what we must publish under the CSR rules?
Is this the same as public relations?
Can you use photographs from our partner's field team?
What if our CSR work was modest?
Will this improve our brand or bring enquiries?
How is the work priced and timed?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
CSR communications, written for your industry.
Related services
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