Digital PR · Marketing
Know which coverage you bought and which you only asked for.
Digital public relations (digital PR) is the paid and placed half of press. A release distributed to online outlets, a sponsored article, a founder interview, a place in a roundup of firms in your category. Each of those is bought at a price.
In one paragraph
Digital PR places your announcement, founder story or expert article on online publications, usually with a link back to you, and most placements are paid rather than earned. GullySales writes the story, approaches the publications, and marks every target as paid or pitched before anything is booked.
A journalist reading a pitch and deciding on their own to write about you is a different thing, and our public relations and corporate communications page covers it. Nobody can sell you that decision. What can be sold is the placement, and the two are mixed up on purpose in this trade.
So two limits go on the table before money moves. Editorial coverage cannot be guaranteed, and a publication that promises your story will appear on a date has sold you a paid placement, whatever the invoice calls it. The second limit is search: no ranking outcome is promised here, because the search engine decides for itself how to treat a link.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We paid for a release and it appeared on sites nobody reads”
Blanket distribution copies one release onto dozens of low-traffic pages, so the coverage report runs to three sheets and not one of those pages is read by a buyer.
“The editor called it a feature and then sent an invoice”
Nobody asked at the start whether the piece was paid, so the business believed it had earned the coverage until the bill arrived.
“We were promised first-page rankings from the links”
Placements were sold as a search outcome, which no agency or publication can promise, because the search engine decides whether a link counts for anything at all.
“The announcement went out three weeks after the event”
No story had been written in advance, the managing director's quote was still waiting for approval, and by the time it was placed the news had gone cold.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Story check
An honest read of what is announceable this quarter, and what is better held back until there is something to say.
The written story
The release, the founder byline or the interview answers, written once and properly rather than as a template with the company name changed.
A target list split in two
Every publication marked paid or pitched, with the placement fee quoted by that publication before you commit to it.
Outreach and follow-up
Approaches to the editors who actually cover your category, followed up once, instead of a mass mail to a bought address list.
Sponsored article coordination
The brief, the draft, the publication's own disclosure wording and the approval, run to the publication's deadline.
Coverage record
Every placement logged with its date, what it cost, whether it was paid, and how the link on it is marked.
Referral and enquiry report
Visits and enquiries traced from each placement back to your site, set against what that placement cost.
How the result is measured
- Placements published, each marked paid or earned
- Referral visits from each placement
- Enquiries traced to a placement's landing page
- Pitches sent against pitches accepted
- What a search for your company name returns
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Companies with an announcement that has a date on it: a new plant, a second branch, an award
- Founders who want an interview or a byline on a site their buyers read
- Businesses whose name returns nothing beyond their own website and a directory listing
- Trade sellers whose industry titles run paid features, who want to know what one is worth
- A company building a record of coverage before a fundraise or a hiring push
Not for
It is not the right fit if.
- Owners who want a named publication on a named date without paying for the placement
- Businesses buying links for rankings, since nobody honest promises a search outcome from a link
- Companies with nothing to announce, where a release about nothing is the fastest way to waste a budget
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the digital PR work runs
- 1
Agree what counts as news
We separate the announcements an editor will find interesting from the ones only the company cares about.
- 2
Write the story first
Copy, quotes and images are approved inside your business before a single publication is approached.
- 3
Split the list
Paid placements are priced and pitched targets are listed apart from them, so you know which one you are buying.
- 4
Place, pitch and follow up
Paid placements are booked and scheduled, pitches go to named editors, and a pitch that is refused is reported as refused.
- 5
Record and report
Coverage, referral visits and enquiries go into the monthly report, with no ranking claim attached to any of it.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you guarantee our story gets published?
Will these links improve our Google rankings?
How is this different from public relations?
Should the article say it is sponsored?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Digital PR, written for your industry.
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