Online reputation management · Marketing
Know what shows up when someone searches your business name before they do.
Before contacting a business, most buyers now search its name and glance at whatever appears, a review, an old news mention, a social media comment. Businesses rarely know what this actually looks like from a stranger's perspective, and a single unanswered complaint can sit at the top of that search for a long time.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Online reputation management is the ongoing monitoring of what appears about your business across search results, review sites and social media. It includes a plan for responding to negative mentions and reinforcing accurate, positive information. GullySales checks this regularly and responds to anything that could cost you an enquiry, rather than waiting for a crisis to notice a problem.
We monitor mentions of your business across search, review platforms and social media. We also set out a plan for how to respond to negative or inaccurate content, calmly and factually, without escalating it further.
This is broader than managing your Google Business Profile or generating reviews specifically. It covers the whole picture, including how your business is discussed on forums, social media and in search results generally.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A negative review sits unanswered at the top of search results”
A complaint from months ago remains the first thing a new prospect sees, with no response from the business to give the other side of the story.
“Nobody has actually searched the business name recently”
The owner assumes the business looks fine online but has not checked what a stranger would actually find in the last several months.
“A single bad experience gets repeated across several platforms”
One dissatisfied customer posts the same complaint on a review site, a forum and social media, and each mention is handled separately or not at all.
“Old, outdated information still ranks”
A years-old news mention or an outdated listing still appears prominently, giving searchers an inaccurate picture of the business today.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Mention monitoring
Regular checks across search results, review platforms and social media for new mentions of your business.
Response drafting
Calm, factual responses to negative or inaccurate mentions, written to de-escalate rather than argue.
Positive content reinforcement
Accurate, positive information given more visibility to balance a search result that currently skews negative or outdated.
Crisis response plan
A simple, agreed process for handling a more serious reputation issue if one arises.
Reputation report
New mentions, the responses sent, and whether the tone of what people write is moving your way, reported with your other marketing numbers.
How the result is measured
- New mentions identified and responded to within a set time
- Sentiment trend across reviews and mentions
- Search result accuracy for the business name
- Unresolved negative mentions outstanding
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners who have never searched their own business name to see what a stranger finds
- Companies that have received a negative review or mention and are unsure how to respond
- Trust-sensitive trades, a clinic, a law firm, a wealth manager, where one bad review ends the call
- A past complaint or incident that still comes up on the first page of search
- Businesses building a public profile through media coverage or PR that needs watching
Not for
It is not the right fit if.
- Businesses wanting to remove or suppress legitimate, accurate criticism rather than respond to it honestly
- Anyone expecting guaranteed removal of content from third-party platforms, which is rarely fully within any agency's control
- Very new businesses with no online presence yet to monitor
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the online reputation management work runs
- 1
Understand current perception
We start by actually searching your business name and reviewing what a stranger would currently see.
- 2
Audit existing mentions
We catalogue reviews, mentions and search results, flagging anything negative or inaccurate.
- 3
Plan responses
A calm, factual response is prepared for anything that needs one, agreed with you before posting.
- 4
Implement monitoring
Ongoing checks are set up so new mentions are caught promptly rather than discovered by accident.
- 5
Measure and report
Sentiment and response times are reported, with your business name searched again to see what has moved.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you remove a bad review entirely?
How quickly should a negative mention be answered?
Is this the same as review generation?
What happens in a genuine crisis?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Online reputation management, written for your industry.
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- Personal branding for doctors and other regulated professionals: staying inside the rulesGeneral guidance on building a professional's name online when advertising is restricted: what the limits usually mean in practice, what to build instead, and why your council or bar has the final word.
- How to handle bad employee reviews onlineReply once, factually, to a former employee's bad review, fix what is true, and leave out argument and deletion requests. Includes a worked reply and wording for three more common complaints.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.