Online reputation management · Marketing
Know what shows up when someone searches your business name before they do.
Before contacting a business, most buyers now search its name and glance at whatever appears, a review, an old news mention, a social media comment. Businesses rarely know what this actually looks like from a stranger's perspective, and a single unanswered complaint can sit at the top of that search for a long time.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Online reputation management is the ongoing monitoring of what appears about your business across search results, review sites and social media. It includes a plan for responding to negative mentions and reinforcing accurate, positive information. GullySales checks this regularly and responds to anything that could cost you an enquiry, rather than waiting for a crisis to notice a problem.
We monitor mentions of your business across search, review platforms and social media. We also set out a plan for how to respond to negative or inaccurate content, calmly and factually, without escalating it further.
This is broader than managing your Google Business Profile or generating reviews specifically. It covers the whole picture, including how your business is discussed on forums, social media and in search results generally.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A negative review sits unanswered at the top of search results”
A complaint from months ago remains the first thing a new prospect sees, with no response from the business to give the other side of the story.
“Nobody has actually searched the business name recently”
The owner assumes the business looks fine online but has not checked what a stranger would actually find in the last several months.
“A single bad experience gets repeated across several platforms”
One dissatisfied customer posts the same complaint on a review site, a forum and social media, and each mention is handled separately or not at all.
“Old, outdated information still ranks”
A years-old news mention or an outdated listing still appears prominently, giving searchers an inaccurate picture of the business today.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Mention monitoring
Regular checks across search results, review platforms and social media for new mentions of your business.
Response drafting
Calm, factual responses to negative or inaccurate mentions, written to de-escalate rather than argue.
Positive content reinforcement
Accurate, positive information given more visibility to balance a search result that currently skews negative or outdated.
Crisis response plan
A simple, agreed process for handling a more serious reputation issue if one arises.
Reputation report
New mentions, the responses sent, and whether the tone of what people write is moving your way, reported with your other marketing numbers.
How the result is measured
- New mentions identified and responded to within a set time
- Sentiment trend across reviews and mentions
- Search result accuracy for the business name
- Unresolved negative mentions outstanding
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners who have never searched their own business name to see what a stranger finds
- Companies that have received a negative review or mention and are unsure how to respond
- Trust-sensitive trades, a clinic, a law firm, a wealth manager, where one bad review ends the call
- A past complaint or incident that still comes up on the first page of search
- Businesses building a public profile through media coverage or PR that needs watching
Not for
It is not the right fit if.
- Businesses wanting to remove or suppress legitimate, accurate criticism rather than respond to it honestly
- Anyone expecting guaranteed removal of content from third-party platforms, which is rarely fully within any agency's control
- Very new businesses with no online presence yet to monitor
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the online reputation management work runs
- 1
Understand current perception
We start by actually searching your business name and reviewing what a stranger would currently see.
- 2
Audit existing mentions
We catalogue reviews, mentions and search results, flagging anything negative or inaccurate.
- 3
Plan responses
A calm, factual response is prepared for anything that needs one, agreed with you before posting.
- 4
Implement monitoring
Ongoing checks are set up so new mentions are caught promptly rather than discovered by accident.
- 5
Measure and report
Sentiment and response times are reported, with your business name searched again to see what has moved.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you remove a bad review entirely?
How quickly should a negative mention be answered?
Is this the same as review generation?
What happens in a genuine crisis?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Online reputation management, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What an IVF clinic should say when a couple asks about success ratesEvery couple asks about success rates before they book. This post sets out how the front desk and the doctor can answer honestly, without a number that misleads, and what to put in writing.
- How buyers decide which lender or adviser to trustPeople choosing a bank, lender, insurance agent, adviser or payment company start from a name someone gave them, then check you before they call. This post sets out what they look for and where firms lose them.
- How real estate developers manage online reputationReal estate developers manage online reputation by owning the record a buyer finds: a page per delivered project, named replies to every complaint, reviews asked at the right moments, and a weekly watch on buyer groups.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.