Online review generation and management · Marketing
Your customers are happy, and your Google page still shows only a few reviews.
For example, a dental clinic in Jayanagar has treated patients for ten years and its Google page shows two reviews, one of them a complaint about parking. The patients are happy. Nobody ever asked them, and the person comparing three clinics at night sees the complaint and little else.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Online review generation and management is the ongoing work of asking every customer for a Google or platform-specific review at the same point in the service, and replying to every review that comes in, good or bad. GullySales sets up the ask process and writes the replies.
We pick one point in your work where the job is done: the day the crown is fitted, the car is handed back, the room is checked out. The same link goes to every customer at that point, whatever they felt, and nobody is screened out, because Google's rules discourage asking only the happy ones. We also reply to every review that comes in afterward. One rule on replies, stated once: for a workshop or a hotel a reply may name the service, and for a clinic it never names the treatment, so a patient's care is not discussed in public. Clinics should also check their medical council's advertising rules before using patient reviews in their own marketing.
This is narrower than full online reputation management, which covers mentions across the whole internet. Review generation and management is specifically about growing and responding to reviews on platforms such as Google, Justdial or industry-specific sites.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The one bad review is the first thing people see”
With only a handful of reviews, a single angry one pulls the rating down and sits near the top. A steady flow of ordinary good ones pushes it out of sight.
“Asking for a review happens inconsistently, if at all”
Some team members remember to ask, others do not, so review growth depends entirely on individual habit rather than a set process.
“A negative review gets no response”
A critical review sits visible to every future searcher with no reply from the business, which reads worse than the review itself.
“The review request comes at the wrong moment”
A request is sent long after the service was delivered, by which point the customer's enthusiasm has faded and the ask feels like an afterthought.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Ask process design
A specific point in your customer journey identified as the best moment to request a review, and a simple way to make the ask.
Review request templates
Short, natural messages, sent by SMS, WhatsApp or email, with a direct link to make leaving a review effortless.
Replies to every review
A thank-you that names the service for a workshop or a hotel, and never the treatment for a clinic. A complaint gets a factual reply that offers to sort it out by phone. How quickly is agreed in writing after we have spoken to you.
The platforms your buyers read
Google first, then the one your trade uses: Practo for a clinic, JustDial for a workshop, a travel site for a hotel.
Review report
New reviews, the rating trend, the share of reviews answered and the share of customers who were asked, set against the count taken before we start. How often it reaches you is agreed in writing.
How the result is measured
- New reviews generated
- Average rating trend
- Review response rate
- Reviews generated as a share of total customers asked
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Dental and other clinics where patients choose after reading the stars on Google Maps
- Workshops and garages with a Google page last updated by a review from two years ago
- Hotels and homestays whose guests praise the stay at the desk and then post nothing
- Owners who hear thanks on WhatsApp every week and see none of it on the public page
- Businesses that answer some reviews, leave others, and have no rule about which
Not for
It is not the right fit if.
- Businesses wanting to buy or fabricate reviews, which breaches platform rules and risks penalties
- Companies with no consistent point in their process where a review request could be asked
- Owners unwilling to reply to a bad review in public, which is half of managing a profile
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the customer journey
We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.
- 2
Read your current reviews
We read every review you have, count how many were answered, and note what customers praise in their own words.
- 3
Set up the ask process
Templates and a simple sending process are built into your existing customer communication.
- 4
Implement responses
Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.
- 5
Measure and adjust
We track review volume and rating trend and adjust the ask timing if response rates are low.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is it acceptable to ask customers for reviews?
How do you respond to a negative review?
Which platforms should we focus on?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Online review generation and management, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Customers two roads away cannot find you on Maps. Fix it in one afternoon.A one-afternoon local visibility check in the right order: your Google Business Profile, matching details, reviews, a page for each area and a way to see if it worked.
- Getting reviews in a city where nobody knows youHow to get your first reviews in a new city: ask every early customer at handover, ask the person who lives or works with the result, and get the town onto the review.
- Skincare reviews and before-and-after photos: what to check before you repost oneA customer's review is their own experience; once your brand reposts it in an ad or reel, buyers read it as your claim. What to check in a skincare review or before-and-after photo before you use it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.