Hospitals · Bengaluru · Six months
Chord Road Hospital: online appointment bookings up 40%.
A hospital whose reputation was ahead of its search results.
Chord Road Hospital, a multi-speciality hospital in Bengaluru, came to GullySales with search rankings that lagged its reputation, irregular social media, and enquiries handled without a process. Over six months we rebuilt the website around patients, worked on search visibility, put social media on a schedule, and set up review management with a reply protocol.
The problem they brought us
Where things stood.
Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it. The site was organised around the hospital's structure rather than around what patients look for.
Social media was posted when someone had time, with little engagement. Patient stories that would have built confidence went unrecorded. Enquiries arrived by phone and form and were handled by whoever was free, with no record of what happened next.
What we did about it
The work, in the order it happened.
- 1
Website rebuilt around patient needs
Department and treatment pages written for the questions patients ask, doctor profiles, clear appointment steps, and a mobile-first build.
- 2
Search visibility
Technical fixes, page relevance work for departments and treatments, and local search work for the hospital's catchment.
- 3
Social media on a schedule
A consistent posting calendar of health information, doctor introductions and facility updates, with patient stories captured with consent.
- 4
Review management
A process for requesting reviews from patients on Google and healthcare platforms, and a protocol for replying to every review, including critical ones.
Where it landed
Results, as recorded.
As published at the end of the engagement, over six months.
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
- Positive reviews on Google and healthcare review sites rose 35%
How we work
Tell us what you need, and we start from there.
You fill in the requirements brief. We read it, then talk to you about how enquiries arrive, how fast they are answered, and where orders are lost between the two. After that we send the scope, the fee and the term in writing.
We do not publish a price. We scope the work after that first conversation and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Where to go from here
More case studies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.