Gully Sales recovers, completes and runs your Google Business Profile every week: categories, service areas, products, photos, posts, questions and review replies, reported monthly against the calls, directions and website visits it brings.
Gully Sales Private Limited manages search, content, sales and revenue systems for small and medium businesses across India.
In one paragraph
Google Business Profile management is the ongoing work of keeping your free Google listing accurate, complete and active, so people searching nearby for what you sell see it, trust it and act on it. Gully Sales handles ownership, categories, service areas, products, photos, posts, customer questions and review replies for Indian SMBs, and reports every month on the calls, direction requests and website visits the profile brings.
The problem
Most businesses we meet have a Google Business Profile. It was created years ago by a staff member, a web developer or an agency, verified once, and then left alone while the business moved on. Google, meanwhile, kept changing what the profile can show, kept accepting edits from the public, and kept sending customers to it. The gap between what the listing says and what the business actually is widens quietly, and it shows up as missed calls rather than as an error message.
Why it persists. The profile is nobody's job. It is not the website, so the developer does not touch it; it is not advertising, so the agency reports on it only when the numbers look good; and the owner opens it only when a bad review arrives. Google adds features, changes the rules for categories and descriptions, and applies public edits without asking. A listing set up correctly in one year is incomplete two years later through no fault of anyone in the business.
If it stays unresolved. Local search keeps growing as the first place customers look, and the map results keep favouring listings that are complete, active and answered. Left alone, your profile keeps losing ground to businesses that simply maintain theirs, and the enquiries that should have reached your phone reach someone else's.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
We control the accuracy, completeness and activity of the profile and how it is reported. Where Google places it, and how many people call, depends on competition, location and demand. We report actual actions against your baseline and never promise a map position.
Who it is for
What Gully Sales does
Ownership, verification and access
We find who currently holds owner, manager and legacy access to the profile, recover it where it is lost, complete or repeat verification where Google asks, and set up access so the business, not an individual, controls the listing.
Profile optimisation
Business name as registered, a description written for the searches that matter, accurate hours and special hours, attributes such as payment methods and accessibility, products and services with prices where you choose to show them, and a photo set that shows the real place and the real people.
Categories and service areas
We choose the primary category that matches what you most want to be found for, add the secondary categories that reflect what you actually sell, and set service areas so a business that travels to customers is shown across the localities it serves without pretending to have shops there.
Citations and name-address-phone consistency
We check how your business is listed across the directories, maps and portals Google cross-references, correct the mismatches that erode trust in the profile, and record the canonical details that every future listing must use.
The page the profile links to
The website page your profile sends people to must match the listing: same name, same address, same hours, same services, with a clear way to call or enquire. We audit that page and brief the changes, or write it where none exists.
Reviews on the profile
Every review is answered in your voice within an agreed window, positive ones with thanks and a detail, negative ones with a calm, specific reply and an offer to take it offline. Reviews that break Google's rules are flagged for removal. Asking customers for reviews in a structured way is a separate programme.
Posts, photos, questions and messaging
A monthly calendar of posts on offers, new stock, events and updates; fresh photos on a schedule; the questions-and-answers section seeded with what customers actually ask; and profile messaging routed to someone who will answer it.
Local reporting
Each month we read the profile's own performance data, which searches showed the listing, how many people viewed it, and how many called, asked for directions, clicked to the website or messaged, and compare it to the baseline and the previous month.
How it runs
Recover and secure access
We identify every account with access to the profile, recover ownership where it sits with a former employee or agency, complete any verification Google requires, and set up business-owned access with the right people as managers.
Audit the profile and the map competition
We record every field on the profile as it stands, capture the current performance data as a baseline, and study the listings that appear above you for your priority searches: their categories, review counts, photos and activity.
Complete and optimise the profile
We set the primary and secondary categories, service areas, hours, attributes, products and services, write the description, and upload the first photo set. Everything is checked against Google's guidelines so nothing invites a suspension.
Align citations and the landing page
We correct name, address and phone details across the directories Google cross-checks, and audit or write the website page the profile links to, so listing, directories and page all tell the same story.
Run the weekly rhythm
Each week we publish scheduled posts, add photos, answer new customer questions, reply to every review within the agreed window, route messages, and check for suggested edits or duplicate listings. Anything needing your decision reaches you the same day.
Report monthly and adjust
We compile the profile's performance data against baseline, note which searches drove views and which actions rose or fell, and agree the changes for the next month: a category test, a photo refresh, a post theme, or a fix to the landing page.
Ways to work with us
Set-up and handover
Access recovery, the full audit, optimisation, citations and landing-page alignment, then a handover with guidelines so your own team runs the weekly rhythm. Suited to a business with someone who will genuinely own it afterwards.
Managed profile
Everything in the set-up, followed by the weekly rhythm and the monthly report run by Gully Sales, with a named person on our side and one on yours. The usual choice for an owner-run business without a marketing team.
Multi-location management
For businesses with several branches, showrooms, clinics or franchisees. One set of standards applied to every location's profile, a location-level report, and change control that keeps hours and details consistent across all of them.
Recovery and dispute
For a suspended, duplicated, hijacked or wrongly edited profile. We work through Google's reinstatement and dispute processes, document every step, and restore the listing before moving to set-up or management if you wish.
Why Gully Sales
We run the profile as a sales channel, not a listing.
Every field, post and reply is chosen for what it does to a searcher who is deciding whom to call. The report is read alongside your enquiry log, so the profile is judged on the customers it sends, not on how tidy it looks.
We report calls and directions, not profile views.
Profile views flatter everyone. We report calls, direction requests, website clicks and messages against a baseline we recorded before touching anything, so the number you see is the number that matters to the business.
We write for how your customers actually search.
Locality names, landmarks, mixed-language queries and the words your customers use rather than the ones in your brochure shape the description, the services list, the questions we seed and the posts we write.
You keep ownership of the profile throughout.
The profile sits in an account the business controls. We work as a manager, we document every change, and if we part ways you keep the listing, the guidelines, the logs and the reports without asking.
One team across the profile, the page and the follow-up.
Because Gully Sales also builds websites, runs local search and works on sales process, the page the profile links to and the way the phone is answered are fixed alongside the listing, not left for someone else.
Where it applies
Hospitals and clinics
Interior design and home services
Hardware, tiles and building-material dealers
Hotels and hospitality
Industrial suppliers and distributors
Proof
Hotel Felicity Inn
IVF Solutions, a fertility clinic led by Dr Rana Mondal
Questions buyers ask
When someone nearby searches for what you sell, Google shows a handful of listings with a call button, a directions button and a website link. The listings it shows, and the one the searcher picks, depend on how complete, accurate, active and well-reviewed each profile is. Our work makes yours the one that looks open, current and trustworthy, and gives Google every field it uses to match you to the search. Google's own data then tells us how many people called, asked for directions or clicked through, and we report that against your baseline.
It depends on where the profile starts. A listing whose ownership is clear and which only needs completing moves quickly; a lost, suspended or duplicated listing must go through Google's recovery process, which sets its own pace. The set-up stages finish when the profile is complete and aligned with your directories and website. Management then runs month to month for as long as it earns its place, and you can stop at any month end with everything handed over.
The history of who set the profile up and any known logins; proof of business ownership if Google asks during verification; the products, services and localities you most want to be found for; current photos or a slot for a shoot; price lists or service menus if you want them shown; and one named person who can approve the description, answer escalations and tell us about offers and events worth posting. Most of this is gathered in the first working session.
Against the baseline we record before changing anything. Each month we report the actions the profile produced, which are calls, direction requests, website clicks and messages, alongside the searches that showed the listing, your review count and rating, and where you appear for the priority searches you named. We read it with your enquiry log so the profile is judged on customers, not on views. We do not promise a map position, because Google decides that, and we say so in writing.
Running a structured programme to ask customers for reviews, which is a separate service; building location pages and citations across a whole local footprint beyond what the profile needs, which is local SEO; paid placement on Google Maps or Local Services Ads; and website development beyond aligning the page the profile links to. We will tell you plainly if one of these is what your situation actually needs, and connect you to the right service.
The profile itself is free, and nothing in this service involves paying Google. Anyone who tells you a fee is required to verify or keep a listing is not speaking for Google. What you pay Gully Sales for is the time and skill to recover, complete and run the profile properly and to report on it. Advertising on Maps is a separate, optional decision that we would discuss with you only if the data suggested it.
Usually, yes. If the profile sits with a former employee, developer or agency, there is a process to request ownership, and Google gives the current owner a window to respond. If the profile is unclaimed, we claim and verify it. If it has been suspended, we prepare the reinstatement request with the evidence Google asks for. Each route takes its own time and we document every step, so you always know where the request stands.
Local SEO covers everything that helps you be found for searches in an area: location pages on your website, citations across many directories, local content and links. Google Business Profile management is the part that lives inside the listing itself, and it is where most of the calls and direction requests actually come from. We touch citations and the landing page only as far as the profile needs them. If your situation calls for the wider work, our local SEO service picks it up.
Gully Sales drafts and publishes the replies under guidelines we agree with you at the start: tone, what may and may not be said, and which situations must reach you before a reply goes out. Positive reviews receive a thank-you with a specific detail; negative ones receive a calm, factual reply and an offer to resolve it offline. Every reply is logged, and you can read the log at any time. Reviews that break Google's rules are flagged for removal.
Yes. Multi-location management brings every branch, showroom, clinic or franchise profile under one business-controlled account, applies one standard for categories, hours, photos and replies, and reports at location level so you can see which branches local search is feeding and which need attention. Change control means a new branch, a moved premises or revised hours reach every relevant profile at once rather than one at a time.
We cannot control Google's decisions, but we can remove the usual causes. Suspensions most often follow a business name stuffed with keywords, an address that does not match the premises, a category that does not fit, or repeated edits that trip Google's checks. Everything we set is checked against Google's guidelines, changes are made deliberately and documented, and we watch for public edits that could put the listing at risk. If a suspension does happen, we handle the reinstatement.
Talk to us
The free audit is a working session, not a pitch. We look at your profile as customers see it, who controls it, what it is producing now, and whether you need a set-up, ongoing management, multi-location standards or a recovery.