Direct marketing · Marketing
Reach a named list of people directly, without waiting for them to search or scroll.
Search and social marketing depend on someone actively looking or scrolling past the right post at the right time. Direct marketing skips that. A mailer, a printed catalogue or a phone call goes straight to a named person, at their address or number, whether or not they were looking that day.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Direct marketing is outreach sent straight to a named list of people, by post, phone or a personal message, rather than posted publicly and hoped for. GullySales builds or works from your own list, writes the message and tracks who responded, which suits offers that need a physical mailer, a printed catalogue or a personal call.
This suits situations digital channels cover poorly: a high-value local audience with known addresses, or a business list where a phone call carries more weight than an email. It also suits a product that benefits from being held rather than viewed on a screen.
We are careful with this channel. A poorly targeted mailer or an unwelcome cold call wastes money and goodwill, so the list and the message matter more here than in almost any other channel.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A local catchment area is never actually contacted directly”
Households or businesses within a few kilometres of your location have never received anything from you beyond a passing sign.
“A mailer goes to a list that was never checked for relevance”
A printed piece is sent to a bought list with no filtering, so most of it goes to people who were never going to be interested.
“A B2B prospect list sits unused because nobody calls it”
Names and numbers of relevant companies exist in a spreadsheet, but no structured calling or mailing effort has ever been made against it.
“There is no way to tell if a mailer or call led to a sale”
A campaign goes out, and without a tracked code or number, nobody can trace whether it actually produced any enquiries.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
List sourcing or refinement
Building or checking a list against your actual target, so spend does not go to irrelevant addresses or numbers.
Message and creative
A mailer, printed piece or call script written for the specific list and offer.
Trackable response mechanism
A dedicated phone number, code or link so a response can be traced back to the campaign.
Calling or mailing execution
The outreach carried out on schedule, whether by post, courier or phone.
Response report
Who responded, and where possible who converted, tracked against the cost of the campaign.
How the result is measured
- Response rate from the list contacted
- Cost per response and per enquiry
- List accuracy, measured by undeliverable or wrong numbers
- Enquiries traced to the direct campaign
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Local businesses with a defined catchment area and known addresses, such as clinics, gyms or retailers
- B2B sellers with a short, well-defined list of named companies worth a phone call or a printed pack
- Businesses launching in a new locality who want to introduce themselves to nearby households or firms
- Products that benefit from a physical piece, such as a catalogue, sample or printed invitation
- Businesses with an existing customer or prospect list that has never been used for direct outreach
Not for
It is not the right fit if.
- Businesses with no realistic way to build or buy a relevant, permission-based list
- National or online-only businesses with no defined local catchment
- Anyone expecting direct marketing to match digital channels on cost per enquiry at scale
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the direct marketing work runs
- 1
Understand the target list
We agree who exactly should receive this: a locality, a named set of companies, or an existing customer list.
- 2
Audit the available list
We check the accuracy and permission status of any existing list before using it.
- 3
Create the message
A mailer, script or printed piece is written specifically for this list and offer.
- 4
Execute the outreach
The campaign is sent or called through on the agreed schedule.
- 5
Measure response
Responses are tracked and reported against the cost of reaching the list.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is direct marketing still worth doing alongside digital channels?
Where do you get the list from?
Can you track results properly?
What does this typically cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Direct marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.