Brochure and flyer distribution · Marketing
We printed five thousand flyers and cannot say where they went.
The brochure is printed and the boxes are in the office. Nobody has decided who gets them, so they go to whoever is going past. Six months later half the stock is still on a shelf.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Brochure and flyer distribution is the work of getting printed material into the hands of the right buyers, by insert, drop, event, counter or courier. GullySales writes the print brief, plans each route, adds a tracking code or phone line, and checks the leftover stock after the run.
Distribution is a set of choices made before the printer is called. Who should hold this piece, where do they pick up their post, and what do they do after reading it? A school wants parents in four localities. A pump maker wants twenty named purchase managers. These are different jobs, even if the paper looks alike.
Designing and printing the material is a different service, covered under brochures, catalogues and marketing materials. Mailers and message campaigns to named lists sit under direct marketing. This page starts when the material exists, or when its brief is being written to suit the route.
Who it is for
This is written for you if these sound familiar.
- Schools, coaching centres and clinics that need parents and patients in specific localities
- Retailers and showrooms planning a festival or launch drop around their catchment
- Manufacturers and distributors who give catalogues to dealers and want them used
- Builders and interior firms handing out brochures at site visits and property events
- Restaurants and service shops that print flyers every season and cannot say which ones worked
Not for
It is not the right fit if.
- Businesses whose buyers are found online and never read paper. Search or ads will serve them better.
- Offers with no one to answer the phone or record the visitor. Flyers will bring calls you cannot take.
- Anyone wanting a guaranteed number of enquiries. Print gets noticed or it does not.
The problem
Does this sound like your business?
Common situations this work addresses.
“We printed too many and the rest are in a cupboard”
The quantity was a round number from the printer's rate card. Nobody counted households, dealer counters or event footfall first.
“The delivery boys dropped them anywhere”
Bundles went into one lane, a few were dumped at a gate, and a society turned the team away. There is no list of where each lot went.
“We get calls but do not know which flyer rang”
The same number is on the newspaper insert, the dealer counter pack and the society drop. Enquiries arrive and the source goes unrecorded.
“Dealers keep our brochures under the counter”
A carton arrives, is put away, and the buyer never sees it. Nobody checked whether the pieces were displayed or handed over.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Print brief written for the route
Size, paper weight, fold and the response panel chosen to suit an insert, a letterbox drop or a counter stand. The brief goes to the designer or printer you already use.
Quantity worksheet
A count of households, counters, event visitors or named buyers per route, with a spare allowance. You decide the final quantity; the worksheet shows the reasoning.
Route plan
The chosen mix of newspaper inserts, society and door drops, events, dealer counters and courier to named buyers, with a reason for each and the places left out.
Permissions list
Which societies, malls, campuses and event organisers need a prior yes from their office-bearers or management. Requests are drafted; you or your team send them and hold the replies.
Tracking set-up
A separate code, QR link or forwarding phone line for each route, printed on the piece. Your front desk gets a one-line script asking how the caller found you.
Distribution record sheet
Per-route record of date, area, quantity handed over, who carried it and a photograph of the drop. Gaps are flagged to you.
Leftover-stock check
A count of what came back, what sits at dealers and what was never used. Stock is redirected to a better route or pulped before it goes out of date.
How the result is measured
- Pieces handed over per route, recorded as activity
- Enquiries traced to each code, QR link or line
- Visits and quotations linked to the piece
- Orders or admissions traced to a route, where your records connect them
- Leftover stock by route and place
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
Brochure and flyer distribution: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Bring questions from sales calls and examples of objections that delay a decision. Choose a subject expert who can check the substance, and identify evidence that can be published.
Make the scope clear
Agree the reader, buying question, format, and distribution route for each piece. Set the approval process and distinguish new research from rewriting material you already have.
Check the work in use
Ask a colleague to use the draft in a real buyer conversation. It should answer the question, support its claims, and make the next step clear without requiring a sales pitch to explain it.
Know when to change course
If the same unanswered question appears in several articles, improve the strongest page before commissioning another. More words are not a substitute for missing evidence.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Audience and offer
You say who must pick up the piece and what you want them to do next. We check that the offer and the person answering the phone are ready.
- 2
Print brief and quantity
We write the brief for each route and the worksheet behind the quantity. You approve the number before an order goes to the printer.
- 3
Route and permissions
We plan the routes and draft the permission requests. You approve every route and any society, campus or mall that must say yes first.
- 4
Tracking set-up
Codes, QR links or lines are assigned and tested before printing. Your front desk is briefed on how to log each enquiry.
- 5
Distribution run
We brief the carriers or the dealers, run the drops, events and couriers, and fill the record sheet as each lot goes out.
- 6
Stock check and review
We count what is left, match enquiries and orders to the routes, and agree which routes to repeat, change or drop.
Before you hire anyone
Do this first yourself.
Decide who should hold the piece before you decide how many to print.
- Write who must pick up the brochure and what you want them to do afterwards.
- Count the households, dealer counters or named buyers each route would reach.
- Give each route its own code, QR link or phone line before anything is printed.
- Ask the society, mall or event office whether a distribution needs prior permission.
- Name the person who answers calls and records where each caller heard of you.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- How do you work out the quantity for each route, and who signs it off?
- How will I know where each lot was handed over?
- Which places need permission, and who asks for it?
- How will enquiries be traced to a route?
- What happens to the stock that is left?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you print the material?
Who decides how many we print?
Is this the same as direct marketing?
Do I need permission to distribute in a society or mall?
What will it cost and how long will it run?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Brochure and flyer distribution, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.