Every session puts a room of named prospects in front of your expert.

Gully Sales chooses the topic, prepares your speakers, fills the room, runs the session and turns the recording into clips, pages and follow-up that keep earning enquiries long after the live hour ends.

A topic your buyers already search for, not the one your product team wants to present.
Registration that captures who is interested, and follow-up that reaches them quickly.
One live hour cut into clips, a page and a talk track your sales team can send.

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Gully Sales Private Limited works with small and medium businesses across India, and runs the promotion, the session and the follow-up as one job.

In one paragraph

What is Webinar Content and Promotion for Indian SMBs?

Webinar content and promotion is the work of choosing a subject your buyers already want answered, preparing speakers, running the live session, filling the seats and following up with everyone who registered. Gully Sales runs that whole chain for Indian SMBs, so each session produces a named audience, a recording you can reuse and a clear line to enquiries.

The problem

You have the expertise for a webinar, and no system to fill the room.

Most Indian SMBs already have the knowledge a webinar needs. The founder has explained the same technical decision to two hundred buyers. The service head knows exactly why projects overrun. What is missing is the machinery around that knowledge: a topic chosen because buyers ask for it, a date announced early enough to be diarised, invitations that reach past your own contact list, reminders that turn a registration into attendance, and a follow-up that reaches a warm registrant while the session is still fresh in their mind.

You will recognise it as

A session was announced ten days before the date, and most registrations came from your own team and existing customers.
Forty people registered, eleven attended, and nobody contacted the twenty-nine who did not.
The topic was decided in an internal meeting, based on the product you want to sell this quarter.
The recording sits in a shared folder because no one agreed who would edit it or where it would be published.
Sales did not know the session had happened, so registrants were never called and the list went cold.
Every session starts from zero: new deck, new landing page, new reminder emails, written by whoever is free.

What it costs the business

An hour of genuine expertise is spent once and returns almost nothing, so the next session is postponed and then quietly dropped.
Named, self-identified prospects, the most valuable list a content programme can produce, go unworked and forget you within a fortnight.
Someone else's sessions become the place your buyers go to learn, and their names get attached to the questions your market is asking.
Search and social keep showing you as one more supplier rather than somebody worth an hour, so every enquiry starts cold.

Why it persists. A webinar looks like one task and is actually seven: topic, speakers, production, promotion, registration, repurposing and follow-up. In a small team each of those lands on a different person, none of them owns the whole, and the calendar decides the outcome. The idea survives because everyone agrees it is a good idea. It dies in delivery because nobody is responsible for the three weeks before the live hour and the two weeks after it.

If it stays unresolved. The knowledge that would make buyers trust you stays inside sales calls, where only one prospect at a time can hear it. You keep paying to reach cold audiences through advertising, because you have never built an audience that comes to you willingly and tells you its name.

What changes

Each session leaves a named audience and a recording that keeps working.

In the first weeks

A topic and date calendar for the next quarter, so promotion starts weeks ahead instead of days.
A registration page and reminder sequence you reuse for every session.
Speakers who know their sections, their examples and their handover points before they go live.

In how the work runs

One owner, one checklist and one timeline per session, so nothing depends on who happens to be free.
Registrant details reaching your CRM or sheet the same day, tagged by session and by question asked.
A repurposing routine that turns each recording into clips, a page and a written summary.

In sales and marketing

A named list of people who raised their hand on your subject, ready for sales follow-up.
Sales conversations that begin with a question the prospect asked you on the session.
Assets your team can send during a live deal instead of explaining the same thing again.

In what management can see

On-demand pages and clips that keep earning discovery and search visibility after the live date.
Your speakers become the recognisable answer to a question your market keeps asking.

Over the longer term

An audience that returns for each session, so your next launch has somewhere to land.
A library of recorded expertise that shortens sales cycles and supports every other content channel.

Gully Sales controls the plan, the production, the promotion, the pages and the follow-up process. Attendance, enquiries and revenue depend on how much pull your topic has, whether your speakers turn up prepared, and how quickly your team works the list.

Who it is for

This works when you have expertise worth an hour of someone's time.

The businesses it suits

Businesses selling a considered purchase, where buyers research carefully before contacting a supplier.
Companies whose founder or technical head can hold an audience for thirty minutes on one subject.
Businesses selling to a definable audience, such as a role, an industry or an association, that can be invited.
Teams already publishing content who need a format that produces named contacts, not only traffic.
Manufacturers, clinics, software firms and professional services launching or explaining something complex.
Companies with a sales team able to call registrants within days of a session.

What usually prompts the call

You are launching a product or entering a segment and need to gather interested buyers quickly.
Advertising costs keep rising and almost every enquiry arrives cold.
Your team has run one or two sessions, and neither turned into pipeline.
An association, publication or channel partner has offered a speaking slot and you want a repeatable version.
You have been asked to build thought leadership and want it to be measurable.

What Gully Sales does

The work, component by component.

Topic and demand strategy

We choose sessions from what your buyers already search for and ask on sales calls, not from your product roadmap. Each topic is written as a question, mapped to a stage of the buying decision, and checked against the content you already publish so a session adds something new rather than repeating a brochure.

Why it matters:: A session fills or empties on its title. A subject the market already wants answered removes most of the promotion problem before it starts.
You receive:: A quarterly session calendar: title, question answered, audience, buying stage and the offer that follows.
Business value:: You stop guessing what to present and start booking sessions people were already looking for.

Speakers and narrative

We select the right voice for each session, shape the story into an arc an audience can follow, build the deck around examples rather than features, and rehearse it once properly. Guests, customers and partners are briefed the same way, with their questions supplied in advance.

Why it matters:: Most webinars lose the audience in the first ten minutes because the speaker starts with the company instead of the listener's problem.
You receive:: Speaker briefs, a session run sheet, the slide deck, and one rehearsal with written notes.
Business value:: Your expert sounds prepared rather than improvising, and attendance holds through to the questions.

Production plan

We decide the format, whether solo, panel, demonstration or customer conversation, pick the platform, set the run of show minute by minute, arrange a moderator, test audio, screen sharing and connections, and plan the question session so questions are captured rather than lost in a chat window.

Why it matters:: Nothing damages authority faster than twelve minutes of technical trouble at the start of an hour people set aside for you.
You receive:: A run sheet, platform setup, moderator brief, rehearsal check and a live-day checklist.
Business value:: The session runs to time and looks deliberate, so the audience judges you on the content.

Promotion and audience building

We build the reach: an announcement sequence to your list, email and LinkedIn invitations to the roles you want in the room, partner and association distribution, your website and search presence, and reminders timed at the points where registrations actually convert into attendance.

Why it matters:: Registrations come from repeated, specific invitations across three to four weeks, not from one post the week before.
You receive:: A promotion calendar, invitation copy, email and social assets, reminder sequence and partner outreach list.
Business value:: The room fills with the roles you sell to, and the number stops depending on who remembered to post.

Registration and delivery

We set up the registration page and form, ask the two or three qualifying questions worth asking, connect submissions to your CRM or sheet, confirm and remind, then publish the on-demand version so late arrivals and people who missed the date can still watch and identify themselves.

Why it matters:: Registration is where a viewer becomes a contact. A form that asks too much loses them; one that asks nothing tells sales nothing.
You receive:: Registration page, form fields, confirmation and reminder emails, calendar invite and the on-demand page.
Business value:: Every interested person becomes a named record with a stated question, on the same day.

Repurposing the recording

One session becomes many assets: short clips for social feeds, an edited on-demand recording, a written article drawn from the transcript, the audience questions published with their answers, and a checklist, template or slide set offered as a download.

Why it matters:: The live hour reaches people who were free that day. The repurposed pieces reach everyone else, for months, through search and sharing.
You receive:: Edited recording, three to six clips, a transcript-based article, a published question set and one download asset.
Business value:: The cost of preparing an hour is spread across a quarter of content instead of a single afternoon.

Lead follow-up and handover

We define what happens to each registrant: who is called, in what order, with what opening line, and what is sent to those who did not attend. Attendees, no-shows and on-demand viewers are separated, tagged with the question they asked, and handed to sales with context.

Why it matters:: The list is the asset. Most of a webinar's value is lost in the fortnight afterwards, when nobody owns the follow-up.
You receive:: A follow-up sequence, call scripts by segment, CRM fields and tags, and a named owner for each step.
Business value:: Sales calls a warm, self-identified prospect within days, referring to the exact question they asked.

What you will have at the end.

A quarterly webinar calendar with topics, questions answered, audiences and dates.
Speaker briefs, run sheets and a rehearsed slide deck for each session.
A registration page, form, confirmation, calendar invite and reminder sequence.
A four-week promotion plan with email, LinkedIn, website and partner outreach copy.
A live-day checklist covering platform, audio, screen sharing, moderator and question capture.
The edited recording, an on-demand page and three to six short clips per session.
A written summary or article built from the session transcript.
A published question set answering what the audience actually asked.
One download asset per session: a checklist, template or slide set for attendees.
A segmented follow-up sequence with call scripts for attendees, no-shows and viewers.
CRM or sheet fields, tags and a named owner for every registrant record.
A post-session report covering registrations, attendance, engagement and enquiries assisted.

How it runs

The engagement, step by step.

1
Audience and topic discovery
We go through your sales calls, enquiry emails, search data and the questions your team answers most often, and agree which roles you want in the room. From that we shortlist session topics and test each title against what a buyer would genuinely give an hour of a working day to attend.
You provide:
Access to sales staff for two conversations, recent enquiry and objection notes, your contact list size and any past webinar data.
We produce:
A shortlist of session topics with titles, audiences, buying stage and the reason each one earns attention.
Done when:
You have approved the first session topic, its audience and the date.
2
Session design and speaker preparation
We write the run of show, decide the format and the speakers, build the narrative around examples from your own work, prepare the deck and rehearse. The question session is planned too, with seed questions ready so the first silence does not decide how the hour ends.
You provide:
Speaker time for a briefing and one rehearsal, product or project examples, and permission to use customer stories.
We produce:
A run sheet, speaker briefs, the slide deck, seed questions and a rehearsal note listing what to change.
Done when:
The speakers have rehearsed once and the deck is final.
3
Registration and technical setup
We set up the platform, build the registration page and form, write the confirmation, calendar invite and reminders, connect submissions to your CRM or sheet, then run a full technical test with the actual speakers on the actual connection they will use on the day.
You provide:
Webinar platform access or approval to select one, website or landing page access, and CRM or sheet access.
We produce:
A live registration page, a working form and email sequence, and a completed technical test report.
Done when:
A test registration flows end to end into your CRM and the reminders fire correctly.
4
Promotion and audience building
Invitations go out across email, LinkedIn, your website and partner or association channels over three to four weeks, written differently for cold invitees, existing contacts and people who opened but did not register. Reminders run at the points that convert registrations into attendance.
You provide:
Your contact list, social accounts, partner introductions and approval of the outreach copy.
We produce:
Invitation copy, social posts, email sequences, a partner outreach list and a weekly registration count.
Done when:
Registrations are tracked against the target and the reminder sequence is scheduled.
5
Live delivery
We run the session to the run sheet: a moderated introduction, the content, a demonstration or worked examples, and a question session where every question is captured with the name of the person who asked it. Attendance and the points where people leave are recorded as it runs.
You provide:
Speakers present and ready thirty minutes early, and one person available to watch the chat.
We produce:
The delivered session, the raw recording, a question log with names, and an attendance and drop-off record.
Done when:
The session has run, the recording is saved and the question log is with your sales team.
6
Follow-up and handover
Within two working days registrants are split into attendees, no-shows and partial viewers, tagged with the question they asked, and passed to sales with a script for each segment. The on-demand recording goes to everyone who registered, whether or not they attended.
You provide:
Sales team availability to call the warm segment in the first week, and feedback on lead quality.
We produce:
A segmented list in your CRM, follow-up emails, call scripts by segment and the on-demand page.
Done when:
Every registrant has been contacted once and the calls are logged.
7
Repurposing and review
We cut the clips, edit the recording, write the article and the question set from the transcript, publish the on-demand page, and then review the numbers with you: where registrations came from, how attendance held, which questions repeated and what the next session should answer.
You provide:
About an hour of review time, and approval on the edited assets before publication.
We produce:
Clips, the edited recording, an article, a published question set and a session report recommending the next topic.
Done when:
The assets are live and the next session's topic and date are agreed.

Ways to work with us

You can start with one session or run the whole programme with us.

Single session build

One webinar taken from topic to follow-up: design, speaker preparation, registration, promotion, live delivery, repurposing and handover to sales. Suitable when you want to see the method work before committing to a calendar.

Quarterly webinar programme

A run of sessions across a quarter, sharing one registration and promotion system, a list that grows with each session, and a repurposing routine so every session feeds your wider content calendar.

Promotion and follow-up only

You run the session yourself. We build the audience, the registration path, the reminders and the follow-up, then turn the recording into assets your sales and marketing teams can use.

Set up and train your team

We build the templates, pages, sequences and checklists, run the first session alongside your team, then hand over so your marketing person can repeat it without us.

Why Gully Sales

What you are actually choosing when you choose us.

We treat a webinar as a revenue step, not a marketing event.

Gully Sales works across marketing, sales and revenue operations, so the session is designed backwards from the sales conversation it should produce, and the handover to your team is part of the scope rather than an afterthought.

Promotion starts four weeks out, not four days out.

Most sessions fail on reach, not on content. We plan invitations, partners and reminders on a calendar and report registrations weekly, so a thin room is visible while there is still time to do something about it.

We build for the people who never attend live.

The on-demand page, the clips, the transcript article and the published questions are part of the plan from day one, so a single hour keeps earning discovery and enquiries long after the date has passed.

Your speakers are prepared, not thrown in.

Briefs, a run sheet, examples chosen in advance and one real rehearsal. Your expert should sound like the most useful hour in the audience's week, and that comes from preparation rather than confidence.

We work the way an Indian SMB actually operates.

Small teams, a busy founder, a sales head with a target this month. Every checklist assumes limited time and names who does what, so the programme survives a busy quarter instead of stalling in one.

Where it applies

The same service, in different businesses.

Industry	The situation	How it applies	Likely benefit
Industrial manufacturing	A components maker sells to plant engineers who specify parts months before any purchase, and meets them only through distributors.	A quarterly session on selection, failure modes and maintenance, promoted through industry associations and distributor lists, with the recording sent on to specifiers.	Specifiers hear the technical argument directly, and the sales team gets named contacts inside plants it had never reached.
Healthcare and clinics	A speciality clinic wants patients and referring doctors to understand a procedure that is widely misunderstood.	Public education sessions for patients and separate clinical sessions for referrers, with both recordings published as on-demand pages.	Enquiries arrive already informed, and referring doctors have somewhere to send patients who need convincing first.
Software and technology	A product team ships features customers do not adopt, and sales spends every demonstration explaining the basics again.	A monthly live demonstration and use-case session for customers and prospects, cut into clips the sales team sends before demonstrations.	Demonstrations start further along, and adoption questions are answered once for many people instead of one at a time.
Professional services	A consulting or compliance firm competes on expertise that stays invisible until a meeting actually happens.	Sessions on regulation changes and filing deadlines, promoted to finance and operations heads, with a practical checklist offered to attendees.	The firm becomes where its market goes when rules change, and enquiries arrive with the decision already half made.
Building materials and interiors	A brand sells through architects and contractors who influence specification but rarely visit an office or showroom.	Sessions on specification, installation and site problems, run with an architect as guest speaker and promoted through professional bodies.	Specifiers who would never take a sales call spend an hour with your brand and identify themselves by registering.
Education and training	An institute needs enrolment enquiries from parents and students comparing many options at the same time.	Admission and career-path sessions with faculty, promoted around intake season, with recordings published for those who missed the date.	Prospective students self-select before the counselling call, so the counselling team works a warm and informed list.

Industrial manufacturing

The situation:: A components maker sells to plant engineers who specify parts months before any purchase, and meets them only through distributors.
How it applies:: A quarterly session on selection, failure modes and maintenance, promoted through industry associations and distributor lists, with the recording sent on to specifiers.
Likely benefit:: Specifiers hear the technical argument directly, and the sales team gets named contacts inside plants it had never reached.

Healthcare and clinics

The situation:: A speciality clinic wants patients and referring doctors to understand a procedure that is widely misunderstood.
How it applies:: Public education sessions for patients and separate clinical sessions for referrers, with both recordings published as on-demand pages.
Likely benefit:: Enquiries arrive already informed, and referring doctors have somewhere to send patients who need convincing first.

Software and technology

The situation:: A product team ships features customers do not adopt, and sales spends every demonstration explaining the basics again.
How it applies:: A monthly live demonstration and use-case session for customers and prospects, cut into clips the sales team sends before demonstrations.
Likely benefit:: Demonstrations start further along, and adoption questions are answered once for many people instead of one at a time.

Professional services

The situation:: A consulting or compliance firm competes on expertise that stays invisible until a meeting actually happens.
How it applies:: Sessions on regulation changes and filing deadlines, promoted to finance and operations heads, with a practical checklist offered to attendees.
Likely benefit:: The firm becomes where its market goes when rules change, and enquiries arrive with the decision already half made.

Building materials and interiors

The situation:: A brand sells through architects and contractors who influence specification but rarely visit an office or showroom.
How it applies:: Sessions on specification, installation and site problems, run with an architect as guest speaker and promoted through professional bodies.
Likely benefit:: Specifiers who would never take a sales call spend an hour with your brand and identify themselves by registering.

Education and training

The situation:: An institute needs enrolment enquiries from parents and students comparing many options at the same time.
How it applies:: Admission and career-path sessions with faculty, promoted around intake season, with recordings published for those who missed the date.
Likely benefit:: Prospective students self-select before the counselling call, so the counselling team works a warm and informed list.

How it is measured

Baseline: Before the first session we record what already exists: your contact list size and health, registration and attendance figures from any past sessions, current qualified organic traffic and priority-keyword visibility, engagement on the content you publish today, and how many enquiries your content assists. Every later number is read against that starting point.
Reporting: A report after every session, a monthly view of the organic and content numbers, and a full programme review each quarter.
Measurement period: Judge a single session on its own numbers within two weeks. Judge the programme, and the search and authority effects, over two to three quarters.

The metrics that matter here

Registrations per session by channel, and cost per registration where paid promotion is used.
Attendance rate, average watch time and the point in the session where people leave.
Qualified organic traffic reaching your session and on-demand pages.
Priority-keyword visibility for the questions each session answers.
Content engagement: clip views, article reads and download requests per session.
Local actions from session pages where the audience is city-specific: calls, directions and messages.
Assisted conversions where a session or its assets appears in the enquiry's path.
Authority growth: repeat attendees, referring links to session pages and speaking invitations received.
Enquiries and qualified opportunities traced to registrants, and how quickly each one was called.

Questions buyers ask

Before you enquire, the answers you will want.

How will each session create reusable content and demand?

Every session is planned as a set of assets, not as one hour. The live delivery produces the recording; from it we cut short clips for social feeds, edit an on-demand version, write an article from the transcript and publish the questions the audience asked with their answers. Those pages and clips keep being found through search and sharing for months, while the registration list gives your sales team named people to call this week.

How long does a first session take to set up?

A first session takes roughly four to six weeks: one to two weeks for topic, speakers and setup, then three to four weeks of promotion running up to the date, then about two weeks of follow-up and repurposing afterwards. A quarterly programme overlaps these stages, so once the system exists each further session needs far less preparation. We do not compress the promotion window, because a short runway is the most common reason a room stays empty.

What do we have to provide?

Speaker time, mainly. Expect four to six hours per session from whoever presents: a briefing, gathering examples, one rehearsal and the live hour. Beyond that we need your contact list, access to your website and to your CRM or sheet, approval on the copy, and one person in sales who will call registrants within the first week. Without that last one, a session produces a recording and not much else.

How is a webinar programme measured?

Against a baseline we record before the first session. Per session we report registrations by channel, attendance, watch time, questions asked and enquiries traced to registrants. Across the programme we report qualified organic traffic to session pages, visibility for the questions you answer, content engagement, assisted conversions and authority signals such as repeat attendees and referring links. A session is judged in two weeks, the programme over two to three quarters.

What is outside a webinar engagement?

We do not run physical events, book venues or manage conference stands. Webinar platform subscriptions and any paid promotion budget are yours, quoted separately and paid directly. We do not write your product roadmap or make claims about your product that your own team has not verified. And we do not make the sales calls: we prepare the list, the scripts and the sequence, and your team or a separate outsourced sales engagement does the calling.

How many people should we expect to attend?

We will not put a number in a proposal, because attendance depends on your list size, the pull of the topic, the seniority you are inviting and the time of year. What we will do is agree a target with you from your actual list and reach, report registrations weekly against it, and add channels such as partners, associations or paid promotion while there is still time to change the outcome.

Is a session worth running if only twenty people attend?

It depends entirely on who those twenty are. Twenty plant engineers who specify your components, or twenty finance heads at companies of the right size, is a better hour than two thousand unqualified views. Small business-to-business audiences work when the topic is narrow and the follow-up is quick. If you need volume rather than fit, campaigns or written content will serve you better than a webinar.

Should we run it live or simply record it?

Live earns attention a recording cannot. People block the time, ask questions and give their name in order to attend. Recorded sessions are useful, but nobody registers for something they can watch whenever they like. Our usual approach is to run live, capture the questions, then publish the recording on demand, so the same preparation serves both audiences without asking your speakers to present twice.

4 more questions

Can we use guest speakers, customers or partners?

Yes, and it usually helps. A customer explaining why they chose a supplier is more persuasive than the supplier explaining it. A partner or association brings its own audience, which is often the cheapest reach available to a smaller business. We brief guests, share the questions in advance, run the rehearsal with them and agree who promotes to whom, so the arrangement is clear before anyone commits.

What happens to people who register and never attend?

They are often the most valuable segment and the most ignored one. No-shows registered because the subject mattered to them; they simply had a difficult day. They receive the recording, a short summary and a different follow-up from attendees, and they reach sales with that context attached. We track how many later watch on demand, because a no-show who watches the recording is a live prospect, not a lost one.

How is this different from making marketing videos?

A video is published and hopes to be found. A webinar asks people to give their name and an hour on a fixed date, which is a far stronger signal of intent and produces a list you can act on immediately. The two work together: we often repurpose session footage into your video library, and use existing videos to promote the next session. The difference is registration and follow-up.

Who owns the recordings, pages and registrant lists?

You do. Registrant details sit in your CRM or sheet, the pages live on your own website, the recordings and clips are handed over in editable form, and the templates, run sheets and sequences stay with you at the end of the engagement. If you later decide to run the programme in-house, everything needed to do that is already yours and already documented.

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