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Event ticketing companies · Follow up systems

Call the organiser about the next show before a competitor does.

A follow-up system for a ticketing company decides who contacts an organiser, when and with what, from the first enquiry to the second event. GullySales writes the rules, the message set and the reminder list so no promoter is left waiting.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for event ticketing companies

Sales and marketing for event ticketing companies, the overview.

Last updated 18 Oct 2026.

For event ticketing companies

Where it usually goes wrong, and what we would do.

  • “The quiet period after a show is the risk”

    The event ends, the payout is made and the contact stops. The organiser starts planning the next one with whoever calls first. A follow-up set for the day after the show, and again at the payout, fills that gap.

  • “Unanswered enquiries are lost listings”

    An organiser who asks about fees at night expects an answer in the morning. A reply that arrives after they have booked another platform wins nothing. Someone must own the inbox, and the rule for who should be written.

  • “Attendees need follow-up too”

    A buyer who abandoned checkout, or one who bought a ticket, can be given a clear next step. Messages need consent and a route to stop them, and only buyers who opted in should receive event updates.

  • “A fixed script avoids false starts”

    Three people replying in three styles gives the organiser three different fee answers. A shared set of replies for fees, payout and gate questions keeps the answers the same.

What we do

What we deliver for event ticketing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Organiser follow-up sequence

    A set of messages for after enquiry, after sample sent, after listing, after the event and before the next date.

    Result: Each stage has a message and an owner.

  2. Reply bank for common questions

    Approved answers on fees, payout, refunds, gate entry and support.

    Result: Anyone answering uses the same wording.

  3. Reminder list

    A daily list of organisers to contact, built from event dates and last-contact dates.

    Result: The team starts each day with a named list.

  4. Attendee follow-up rules

    Consent-based messages for abandoned checkout, ticket delivery and upcoming events, with an opt-out.

    Result: Each message type shows its consent basis.

  5. Handover rules

    What the record must hold when a conversation passes between colleagues.

    Result: Anyone can pick up a conversation without asking the previous owner.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

What to capture or send

Messages and moments that need a follow-up between an organiser's first call and the next show.

Enquiry received, no listing
Reply with the fee page and ask the date and seat count. Record the answer so the next message refers to the event.
Fee query raised
Answer from the fee page with a worked example for their seat price. Record the question, since the same one repeats.
Agreement sent
Note the date and who has it. A reminder with the one open step is enough.
Show live, tickets selling
Send a message that the page is live with the link and the gate plan. Record that it was confirmed.
Show finished
Send the payout statement summary as per the agreed terms and ask how the gate went. Record any complaint raised.
Quiet period before the next show
Contact the organiser when the next date is likely to be planned, such as an annual fest. Record the date you will ask.

Who it is for

This is written for these event ticketing companies.

  • Concert and music festival ticketing platforms
  • Comedy, theatre and live performance ticketing
  • College fest and campus event ticketing
  • Sports league and marathon registration platforms
  • Workshop, seminar and conference registration ticketing
  • Exhibition and trade show entry ticketing
  • Religious and cultural event pass providers
  • White-label ticketing providers for venues and clubs

Not for

It is not the right fit if.

  • Nobody owns the organiser inbox, so a follow-up sequence would add messages to an unattended queue.
  • Your payout terms are not fixed, so a post-show message would promise something you cannot confirm.
  • You have a single organiser and talk to them every day, so a structured sequence adds nothing yet.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How soon should we reply to an organiser?
Set a standard your team can keep and write it as an internal rule. We do not set a number for you, because it depends on your staffing. Whatever you choose, record each enquiry the day it arrives.
Can we message attendees about other events?
Only if they agreed to receive those messages, and with a way to stop. Keep the consent record. Rules on promotional messages change, so check the wording with your own adviser.
When should we stop following up with an organiser?
Stop when the organiser says no, or when the event has passed with no reply. Close the record with the reason, and set one reminder for the next likely event date. Repeated messages after a clear no cost you the later conversation.
Should the follow-up come from sales or from support?
From whoever the organiser has spoken to. A change of voice between a pre-sale call and a show-day issue confuses an organiser. Record the contact and hand over in writing at the point the show goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for event ticketing companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for event ticketing companies

Or start from the overview: sales and marketing for event ticketing companies.

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