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Event ticketing companies · CRM

Keep one record per organiser, with every event and every conversation attached.

A CRM for a ticketing company holds the organiser, their events, their conversations and the next date to call, so nobody has to remember a promoter from a chat. GullySales sets up the fields, stages and views in the tool you already use.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of event management companies at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for event ticketing companies

Sales and marketing for event ticketing companies, the overview.

Last updated 18 Oct 2026.

For event ticketing companies

Where it usually goes wrong, and what we would do.

  • “The record needs an event level”

    An organiser who lists three shows has one contact and three events. A CRM that holds only companies cannot say which event sold well or which is next. Events must sit under the organiser as their own records.

  • “Chats are the real history”

    Organisers write on WhatsApp, call on mobile and send posters in groups. If those exchanges stay on a personal phone, the record is empty when a colleague takes over. Logging a line after each contact is the habit that matters.

  • “Two people sit behind one organiser”

    The college has a cultural secretary and a treasurer. The club has an owner and a manager. The record should hold both with their roles, because the person who signs is not always the person who chats.

  • “Attendee data belongs in a separate place”

    Buyer details and organiser details have different consent and different uses. Mixing them in one list leads to the wrong message reaching the wrong person.

What we do

What we deliver for event ticketing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Organiser and event record design

    Fields for organiser, role, event type, city, event date, ticket types and status, with events linked to organisers.

    Result: You can open an organiser and see every event beneath it.

  2. Pipeline stages

    Stages from first contact to listed, live, paid out and rebooked, with a short definition for each.

    Result: Each organiser has one stage and the team shares the meaning.

  3. Contact roles

    A field for the decision-maker, the approver and the day-to-day contact.

    Result: Every organiser shows who signs and who chats.

  4. A log habit for calls and chats

    A one-line template for logging a call or message, with the next step and date.

    Result: Any colleague can read the last contact and carry on.

  5. Views for the sales team

    Saved views such as organisers with an event this month, no reply and second-event due.

    Result: The team opens a view each day and sees whom to contact.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

Fields for an organiser record that has events and conversations attached.

Organiser and the entity behind it
Company, college, committee or temple trust. Whoever opens the record fills it, and it shows who signs the agreement.
Event name, date and venue
Each event is its own line under the organiser. It lets you plan the next call before the show date.
Seat count and ticket types
Filled from the organiser's plan. It shows the size of the event and which fee tier applies.
Payout contact and bank detail status
Whether the payout details have been received. The finance person fills it and it stops a show going live without a payout route.
Gate process agreed
Scan app, printed list or both. The operations person fills it so the gate team knows what to carry.
Reason an organiser did not list
A short note on why the conversation stopped, such as price, timing or another platform. It shows the pattern in lost organisers.

Who it is for

This is written for these event ticketing companies.

  • Concert and music festival ticketing platforms
  • Comedy, theatre and live performance ticketing
  • College fest and campus event ticketing
  • Sports league and marathon registration platforms
  • Workshop, seminar and conference registration ticketing
  • Exhibition and trade show entry ticketing
  • Religious and cultural event pass providers
  • White-label ticketing providers for venues and clubs

Not for

It is not the right fit if.

  • You list only a handful of events a year and a shared sheet already holds the details.
  • Calls and chats are not logged anywhere, so the first step is a log habit, not new software.
  • You have not agreed who owns each organiser, so fields would be filled by whoever picks up the call.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need new software?
Not necessarily. Some teams start with the CRM they have or a well-built sheet. We design the fields and stages first, then help you choose a tool if the current one cannot hold the structure.
Should attendee data go in the same CRM?
Keep it in a separate list or tool, with its own consent record. Organiser relationships and buyer messaging follow different rules, and your legal adviser should review the privacy terms.
How long should organiser records be kept?
Keep them while the organiser can list again, and keep payout and agreement records as your accountant advises. Attendee personal data is a separate matter and should be held only as long as the booking, refund and legal needs require.
What do we do when two staff contacted the same organiser?
Name one owner on the record and move the other's notes onto it. Two staff contacting one organiser with different fee answers harms trust. A single owner field and a dated log shows who spoke last.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for event ticketing companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for event ticketing companies

Or start from the overview: sales and marketing for event ticketing companies.

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Tell us what you are trying to grow, and we will read it before we call.

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