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Borewell and drilling contractors · Follow up systems

Call back every owner you quoted, and write down what they said.

A follow-up system for a borewell contractor is the set of reminders, calls and messages that take a quote to a yes or a clear no, and bring past customers back for flushing and pumps. GullySales sets up the routine, names who makes each call and keeps the answers in one record.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A contractor discusses a borewell location beside a drilling truck

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Last updated 11 Oct 2026.

For borewell and drilling contractors

Where it usually goes wrong, and what we would do.

  • “The quote is sent and the rig moves on”

    The owner is on the next site. A quote that no one calls about gets compared with two others, and the contractor who rings back is the one who is remembered.

  • “The advance waits for the family to decide”

    An owner has said yes but needs the family, the bank or the harvest. Without a dated call the booking drifts into the rains, when the rig cannot work.

  • “Old bores are never asked about”

    A bore drilled some seasons ago may need flushing or a new pump, and the owner does not know whom to call. Nobody rings them, so a rival who does gets the work.

  • “Calls are made by whoever is free”

    The foreman, the owner and the office assistant each say something different. The customer hears three versions of the terms.

What we do

What we deliver for borewell and drilling contractors.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Follow-up schedule for each stage

    A set of dates for the call after a visit, after a quote, after an advance and after completion, written once and applied to every job.

    Result: No job depends on someone remembering.

  2. Call scripts in the owner's language

    A few lines for each call, covering what to ask and what to note, in the language of the district.

    Result: The customer hears the same terms from everyone.

  3. Reminder list for the office

    A daily list of calls due, drawn from the register, with the name, the place, the last note and the quote value.

    Result: The office knows whom to ring this morning.

  4. WhatsApp nudges that ask permission

    Short messages for owners who agreed to hear from you, with a plain way to stop them.

    Result: A reminder reaches the owner without becoming a nuisance.

  5. Outcome codes

    A short list of results for each call: signed, waiting for family, price, chose another contractor, no response.

    Result: Lost jobs have a reason on record.

  6. Follow-up report

    Quotes followed, answered and signed, and calls missed, shown against the baseline.

    Result: The owner sees where jobs are slipping.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

What to capture or send

What to record and say after a quote, an advance and a finished bore.

Quote sent: site, basis and date
Record the rate basis quoted and the site visited. A call later can refer to exactly what the owner was told.
The owner's reason for waiting
Note whether it is family, money or another quote. The reason shapes the next call.
Advance received
Record the amount, the date and the rig date agreed. The sheet is signed at the site and a copy kept.
Bore finished: depth, casing, pump
Write what was done and handed over. It is the answer if the depth is disputed later.
Check-in on an old bore
Record the date of drilling and the last call. An owner reminded of flushing before the pump fails stays with you.

Who it is for

This is written for these borewell and drilling contractors.

  • Domestic borewell contractors
  • Agricultural borewell and drip-line contractors
  • Rotary and DTH rig operators
  • Housing society and apartment borewell contractors
  • Industrial and commercial borewell contractors
  • Borewell flushing, cleaning and repair contractors
  • Pump installation and motor repair firms
  • Rainwater harvesting and recharge pit contractors

Not for

It is not the right fit if.

  • Nobody is assigned to the calls, and they go to whoever is free, so the owner hears from a different voice each time.
  • You do not record what rate was quoted, so a call after the quote could contradict it.
  • You plan to press an owner who has said the family has not decided.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

How often should we call after a quote?
Decide the gaps in advance and apply them to everyone, then adjust from what the notes show. One call after the quote is sent, one more at a date the owner names, and a final note. Respect a clear no.
What should we say if the owner has found a cheaper rate?
Ask what the other quote covers and what it leaves out. Casing, flushing, the failure terms and the pump can differ between quotes. Do not run down the rival; explain your terms and let the owner compare.
Who should own the follow-up in a small firm?
One named person, even if the owner makes the hard calls. If it belongs to everyone it belongs to no one. Write the name beside each stage in the routine and put the day's list in front of that person.
What if the owner found a cheaper rate?
Ask what the other quote covers before you answer. Rates differ on casing, depth and what happens on a dry bore, and the cheaper figure may leave those out. Do not cut your rate on the phone; offer to go through the terms side by side.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.