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Online marketplaces · Follow up systems

Follow up with sellers and buyers at the moments they are about to drift away.

A follow-up system for a marketplace is a set of rules for who contacts a seller or buyer after sign-up, after a lead, after an order and after silence. GullySales writes those rules and the messages, so nobody falls through between the app and the sales team.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for online marketplaces

Sales and marketing for online marketplaces, the overview.

Last updated 18 Oct 2026.

For online marketplaces

Where it usually goes wrong, and what we would do.

  • “A seller who signs up and hears nothing never lists”

    The moment after registration is when a seller is keenest to learn. If the next contact comes after a long gap, they have forgotten the platform or taken a different offer.

  • “A seller who misses a lead needs a prompt, not a penalty”

    When a lead arrives and the seller does not reply, a WhatsApp reminder in their language reaches them where they already look. A silent drop in their ranking teaches them nothing.

  • “A buyer who enquired but did not order has a reason”

    The seller did not pick up, the price was unclear or the buyer found someone else. A short follow-up asking what happened gives the platform a reason it can fix.

  • “Repeat buyers are forgotten between orders”

    A buyer who had a good plumbing visit will need an electrician later. Without a reminder, they search again and find a competitor.

What we do

What we deliver for online marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Seller follow-up sequence

    A set of calls and messages from sign-up through first listing to first order, with the owner of each step named.

    Result: Every new seller has a next contact scheduled and an owner.

  2. Lead reminder messages

    WhatsApp templates sent to a seller when a buyer lead arrives, written in the seller's language.

    Result: A seller is reminded of a waiting lead in words they understand.

  3. Buyer follow-up after enquiry

    A short check-in for a buyer whose enquiry did not turn into an order, asking what stopped them.

    Result: Lost enquiries have a recorded reason.

  4. Repeat order nudges

    A message to past buyers suggesting a related service at the right time for them.

    Result: Past buyers are reminded of services they may need next.

  5. Escalation rule for silence

    A rule for what happens when a seller or buyer does not respond to a set number of attempts.

    Result: An unanswered account is closed or paused by rule.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

What to capture or send

The moments where a message to a seller or a buyer stops them drifting away.

Seller signed up but not listed
A call and a message offering help to finish the profile. The recruiter owns it, and the reason a seller stalls is recorded against the lead.
First lead received by a new seller
A message confirming the lead and how to reply to the buyer. The first lead is the moment a seller decides whether the platform is real.
Lead missed by a listed seller
A prompt asking whether they can take such jobs, and a way to pause listings. A missed lead is a reason to talk, not to penalise.
Buyer enquired but did not book
A message asking what stopped them, such as price, timing or trust. The answer goes on the record, and the buyer is offered another seller if one is live.
Buyer's job completed
A message asking whether the work went well and inviting a rating. It also gives the buyer the platform's number for the next job.

Who it is for

This is written for these online marketplaces.

  • Local services marketplaces for plumbers, electricians, tutors and beauty professionals
  • B2B marketplaces connecting manufacturers and buyers
  • Product marketplaces for a niche, such as handlooms, organic food or industrial spares
  • Rental marketplaces for equipment, vehicles, furniture or space
  • Freelance and talent marketplaces
  • Agri marketplaces connecting farmers with buyers
  • Used goods and refurbished device marketplaces
  • Hyperlocal delivery marketplaces serving one town
  • Travel and experiences marketplaces connecting local hosts and guests

Not for

It is not the right fit if.

  • You have no staff to speak to a seller who calls back, and a prompt would only create calls nobody answers.
  • Your lead routing is still being fixed, and follow-ups would chase sellers about alerts that did not arrive.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many times should we follow up with a silent seller?
Set the number in advance and record it in a rule, then stop. A seller who has been contacted several times without reply is better handled in a clean-up list. We help you pick a limit that suits your team.
Are automated messages allowed?
Messaging platforms have their own rules on templates and consent. Check the platform's current rules and get the person's agreement before sending business messages. We write messages to fit those limits.
Who owns follow-up, sales or support?
Name one owner per stage. Sales owns the path to the first order and support owns problems after it. A shared stage with no owner is where people get lost.
Is it fair to remove sellers who ignore leads?
Tell sellers the rule when they sign up, then check each case before acting. A seller who misses leads may be on a job or have the wrong number, so call first. Hide or pause the listing rather than delete it, and record the reason.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online marketplaces

Everything else we would do for you.

Closest to this: leads and follow-up

Also for online marketplaces

Or start from the overview: sales and marketing for online marketplaces.

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