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GullySales
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Online marketplaces · CRM

Keep sellers and buyers in one record system, with the side marked on every row.

A CRM for a marketplace holds the history of every seller and buyer contact, from first call to completed order. GullySales sets it up to show which side is short in each city, and which listed sellers have gone quiet.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for online marketplaces

Sales and marketing for online marketplaces, the overview.

Last updated 18 Oct 2026.

For online marketplaces

Where it usually goes wrong, and what we would do.

  • “The platform database is not a CRM”

    The product database knows who registered and what they ordered. It does not hold the call notes, the promise made by a field executive or the reason a seller stopped replying, and those are what sales work needs.

  • “Seller stages differ from buyer stages”

    A seller moves from lead to onboarded, then to active, then to dormant. A buyer moves from enquiry to first order to repeat. One pipeline for both makes both unreadable.

  • “Dormant sellers need their own view”

    A listed seller with no activity is easy to overlook in a long list. Without a status and a reason, the same account is called three times by three people, or never.

  • “Field notes live in personal phones”

    A field executive's notes on a seller's concerns sit in a notebook or a chat. When that executive leaves, so does the knowledge, and the next caller starts again.

What we do

What we deliver for online marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Record structure for two sides

    Fields for seller and buyer records, with trade, city, locality, language, source and status on every row.

    Result: Any row tells you which side, which city and what stage.

  2. Seller stage pipeline

    Stages from lead through onboarded and active to dormant, with a rule for moving a seller between them.

    Result: A seller's stage changes by a written rule, not by opinion.

  3. Dormant seller list with reasons

    A filtered view of listed sellers with no recent activity and the reason recorded after each call.

    Result: Each dormant seller has a reason and a next step.

  4. City supply and demand view

    A summary of live sellers, buyer enquiries and answered enquiries by city and service.

    Result: You can see which city is short of sellers or buyers.

  5. Owner and call-log fields

    A named owner for every record and a note field filled after each conversation.

    Result: No record sits without an owner or a last note.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

The fields that keep sellers and buyers apart in one system and show where supply is short.

Side and stage
Seller or buyer, then where they are, such as contacted, onboarding, listed or active. The recruiter sets it, and it drives every view the team uses.
Service and locality
The trade and the area. Filled at the first call, it lets the team see in one view where buyers wait and where sellers are missing.
Last lead received and last response
When the seller last got an enquiry and whether they replied. The platform feeds it, and it picks out the sellers who have gone quiet.
Reason for going dormant
What the seller said: no leads, too costly, moved on. The caller records it, and it shows whether the problem is demand or the fee.
Owner and next call
The staff member responsible and the date of the next call. It stops a seller being called by two people or by none.

Who it is for

This is written for these online marketplaces.

  • Local services marketplaces for plumbers, electricians, tutors and beauty professionals
  • B2B marketplaces connecting manufacturers and buyers
  • Product marketplaces for a niche, such as handlooms, organic food or industrial spares
  • Rental marketplaces for equipment, vehicles, furniture or space
  • Freelance and talent marketplaces
  • Agri marketplaces connecting farmers with buyers
  • Used goods and refurbished device marketplaces
  • Hyperlocal delivery marketplaces serving one town
  • Travel and experiences marketplaces connecting local hosts and guests

Not for

It is not the right fit if.

  • Your sellers are not yet recorded anywhere beyond the app, so a CRM would first need a clean list to start from.
  • You have a small team who each know every seller by name, and a tool would add entry work without adding insight.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need a paid CRM or will a spreadsheet do?
A well-structured sheet is enough to begin with, and a CRM tool can follow when volumes grow. We design the fields and stages first, so the move to a tool later does not mean starting again.
Can the CRM connect to our platform data?
The platform may be able to export orders and activity so they are matched to CRM records. What is possible depends on your product. We set up the export you can actually produce and note what is missing.
Who should update the CRM?
The person who spoke to the seller or buyer, straight after the conversation. Updates made later from memory lose the detail. We write a short rule for what to log and when.
How do we keep seller data separate from buyer data?
Use a side field on every record and restrict who sees buyer contact details. A seller must not be able to browse buyer numbers outside a booking. Personal data rules apply to both sides, so give access by role and record what each person consented to.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online marketplaces

Everything else we would do for you.

Closest to this: leads and follow-up

Also for online marketplaces

Or start from the overview: sales and marketing for online marketplaces.

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