Online marketplaces · Social media
Use social media to show real sellers and real orders, not slogans about the platform.
Social media marketing for a marketplace means posting where sellers and buyers each spend time, and the two audiences are rarely on the same channel. GullySales plans seller-facing and buyer-facing posts separately, using people and orders from your own platform.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For online marketplaces
Where it usually goes wrong, and what we would do.
“Sellers and buyers scroll on different platforms”
A tailor or a mechanic is more likely to share a clip in a WhatsApp group or on Facebook, while a buyer browsing handicrafts or home food looks at Instagram. One content plan for both sides lands in neither place.
“A seller spotlight does two jobs at once”
A short post about a real seller, their work and a completed order tells buyers who is on the platform and tells other sellers that a person like them earns there. It only works if the seller has agreed to appear.
“Posts about the platform's features are skipped”
A buyer does not follow an app to learn about its features. They stop for a photo of a finished job, a finished dish or a hand-woven saree, and then ask who the seller is.
“Comments are leads, and nobody is watching them”
A buyer asks in a comment whether a seller serves their area, and the page replies days later or not at all. A named person checking comments and messages turns that into an order.
What we do
What we deliver for online marketplaces.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Two content plans
One for seller recruitment and one for buyer interest, each with its own channels, formats and language.
Result: Seller posts and buyer posts are planned and kept separate.
Seller spotlight format
A simple template for a post or short video about a seller, with a consent note kept on file.
Result: Each spotlight has the seller's written agreement.
Order stories from completed work
Posts built from real, finished orders, with the buyer's permission, showing the service or product as delivered.
Result: Every post points to an order that was actually completed.
Local creator brief
A brief for creators in a city, covering what to show, what not to claim and how to disclose a paid post.
Result: Creator posts follow a written brief and carry a clear disclosure.
Comment and message routine
A rule for who checks comments and direct messages, and how an enquiry moves to the sales or support team.
Result: A comment asking about availability reaches a named person.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
The posts that show real sellers and real orders to each audience separately.
- Seller spotlight with their own words
- A short post with a photograph and a few lines on their trade and how they take bookings, shared with consent. It reaches buyers and other sellers at once.
- A completed job told by the buyer
- A post on one finished order, the service and the locality, with the buyer's permission. Do not invent a story or quote, and leave out names if not agreed.
- How listing works, in a seller's language
- A short video in the local language showing sign-up and the first lead alert. Aimed at sellers on the channel they use, which differs from the buyer's.
- Where we are live now
- A post naming the localities and services now open, with a booking link. It tells buyers where to try and tells sellers where demand is.
- Question from a buyer answered by a seller
- A post that answers a doubt such as how to judge a good repair, written with a seller. It builds the seller's name and the buyer's confidence.
Who it is for
This is written for these online marketplaces.
- Local services marketplaces for plumbers, electricians, tutors and beauty professionals
- B2B marketplaces connecting manufacturers and buyers
- Product marketplaces for a niche, such as handlooms, organic food or industrial spares
- Rental marketplaces for equipment, vehicles, furniture or space
- Freelance and talent marketplaces
- Agri marketplaces connecting farmers with buyers
- Used goods and refurbished device marketplaces
- Hyperlocal delivery marketplaces serving one town
- Travel and experiences marketplaces connecting local hosts and guests
Not for
It is not the right fit if.
- You have no sellers who have agreed to be shown, and posts about them would need permissions you do not have.
- Your lead alerts and bookings are not yet reliable, and social posts would bring buyers into a process that fails at the first booking.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which social channel should a marketplace choose?
Can we post photos of sellers without asking?
Should we run paid social to bring in buyers?
Should we show seller ratings in our posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for online marketplaces
Everything else we would do for you.
Closest to this: content and social
Also for online marketplaces
Or start from the overview: sales and marketing for online marketplaces.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.