Skip to content
GullySales
Tell us what you need

Air cargo agencies · Follow up systems

Make sure a shipper who flew once is asked about the next flight by name.

A follow-up system for an air cargo agency is the set of prompts, messages and calls that bring a shipper back after a quote or a first consignment. GullySales designs the routine and the wording, and the desk owns who does what.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for air cargo agencies

Sales and marketing for air cargo agencies, the overview.

Last updated 18 Oct 2026.

For air cargo agencies

Where it usually goes wrong, and what we would do.

  • “The first consignment decides the relationship”

    A new shipper judges the agent on that one flight: was space real, were the documents right, did the cargo arrive in condition. A call after delivery shows care and gives a chance to fix a problem before it becomes the story the shipper tells.

  • “Quotes go cold without a reason”

    A shipper given a rate and no further contact books elsewhere when the next flight arrives. A single question the day after, asking whether the cargo moved and what stopped it, turns silence into information the desk can use.

  • “Seasonal shippers disappear and return”

    A grower who ships in one season is quiet for the rest of the year. A note before the season, referring to last year's route and cargo, reaches that shipper at the moment they begin to choose an agent again.

What we do

What we deliver for air cargo agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post-booking check

    A script for a call or message after the cargo is delivered, asking about condition, documents and timing.

    Result: Each first consignment gets a documented check.

  2. Quote chaser

    A prompt tied to every open quote, with suggested wording asking whether the cargo moved.

    Result: Open quotes reach the person responsible, not an empty inbox.

  3. Pre-season note

    A message to seasonal shippers ahead of their peak, referring to their earlier shipments.

    Result: Seasonal shippers hear from you before they pick an agent.

  4. Lost-enquiry log

    A record of why an enquiry did not become a booking, as told by the shipper.

    Result: The desk can read patterns in lost bookings.

  5. Ownership rules

    A written note on who follows up which shipper and what to do when that person is away.

    Result: Every shipper has a named person responsible.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

What to capture or send

Set a next step at each point in a booking.

Quote sent
Record the rate, the flight and the date, and set a call to ask whether space is still wanted before the cut-off.
First consignment flown
Note the flight and delivery, and ask the shipper how it went, since the first consignment decides the relationship.
Cargo held or offloaded
Log the reason and the rebooking, and tell the shipper by phone before the shipper asks.
Seasonal shipper gone quiet
Flag shippers whose season has begun and who have not booked, and ring them with space on their usual route.
Complaint after a flight
Record the issue and its owner, and close it by call before offering the next booking.

Who it is for

This is written for these air cargo agencies.

  • IATA cargo sales agents handling export and import
  • General sales agents representing airlines
  • Freight forwarders that consolidate air cargo
  • Perishable specialists for flowers, vegetables, fruit and fish
  • Pharma and healthcare cargo handlers
  • Garment and fashion express exporters
  • Electronics and e-commerce air freight agents
  • Courier-linked and express air cargo agents

Not for

It is not the right fit if.

  • The desk cannot confirm space reliably, so follow-ups would only invite shippers to book space you cannot hold.
  • Every shipper comes through a single forwarder who handles all contact, so follow-up would go to the wrong person.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How frequently should we contact a shipper?
That depends on how regularly they ship. A shipper with a flight every few days and a seasonal grower need different rhythms, so the routine is set by shipper, and we agree it with your desk.
What if the shipper is unhappy after a flight?
Call, listen, write down the cause and tell the shipper what will change. A complaint handled openly keeps more shippers than a perfect record nobody checks.
Who should follow up when the booking executive is away?
Name a deputy and let both see the same reminders. A shipper with cargo ready will not wait for the person who took the first call. A shared list of open quotes and held cargo keeps the follow-up from falling with one person's absence.
How do we follow up with a shipper who bought from a competitor?
Ask once, politely, how the booking went and say your desk is open for the next cut-off. A shipper unhappy with a first agent remembers who asked. Do not criticise the other agent, since forwarders and exporters talk.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for air cargo agencies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for air cargo agencies

Or start from the overview: sales and marketing for air cargo agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need