Skip to content
GullySales
Tell us what you need

Air cargo agencies · WhatsApp marketing

Take the four quote facts on WhatsApp, so the desk can confirm space before cut-off.

WhatsApp marketing for an air cargo agency means using the app shippers already use to receive enquiries, documents and updates, within the platform's rules. GullySales sets up the business number, the message flow and the hand-off to your desk.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for air cargo agencies

Sales and marketing for air cargo agencies, the overview.

Last updated 18 Oct 2026.

For air cargo agencies

Where it usually goes wrong, and what we would do.

  • “Shippers send photographs and documents by WhatsApp”

    An exporter sends a packing list, a label photo or an invoice on WhatsApp because it is simpler than email. A desk that insists on email loses the moment. A desk that reads the chat and records it in the enquiry record keeps both.

  • “A personal number is a single point of failure”

    When enquiries land on one staff member's phone, a leave day or a lost phone stops the booking. A business number with shared access and a named responder keeps the desk reachable without relying on one person.

  • “Updates matter after the booking”

    A shipper wants to know the flight is confirmed, the cargo is accepted and the air waybill is issued. Short status messages sent on the same thread answer the questions the shipper would otherwise phone to ask.

What we do

What we deliver for air cargo agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business number setup

    A WhatsApp Business number with a profile, hours and a catalogue of cargo types you handle.

    Result: Shippers find one verified-looking number with clear details.

  2. Four-fact auto-prompt

    A first reply that asks for commodity, weight, destination and flight date.

    Result: Every chat begins with the facts needed to quote.

  3. Shared inbox access

    A shared tool so more than one staff member can respond, with a named owner per chat.

    Result: An enquiry is not stranded on one phone.

  4. Status message templates

    Approved wording for booking confirmed, cargo accepted and documents issued.

    Result: Shippers get consistent updates in the same thread.

  5. Consent and list rules

    A record of who agreed to receive messages, and a check against the platform's current rules.

    Result: Broadcasts go only to shippers who opted in.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Take and send these facts on WhatsApp.

Quote request: cargo, route, weight, cut-off
Ask for these four in one message, so the desk can check space without a second call.
Photo of the packed cargo
Ask for a picture of cartons or crates, which lets the desk spot packing problems before the terminal does.
Air waybill draft for check
Send the draft back to the shipper for approval, so an error is found in the chat and not at the counter.
Flight confirmation
Send the flight, date and airport after booking, in a message the shipper can forward to the consignee.
Delay or rebooking notice
Send the new flight as soon as it is known, with a call to follow if the delay affects a perishable consignment.

Who it is for

This is written for these air cargo agencies.

  • IATA cargo sales agents handling export and import
  • General sales agents representing airlines
  • Freight forwarders that consolidate air cargo
  • Perishable specialists for flowers, vegetables, fruit and fish
  • Pharma and healthcare cargo handlers
  • Garment and fashion express exporters
  • Electronics and e-commerce air freight agents
  • Courier-linked and express air cargo agents

Not for

It is not the right fit if.

  • The desk number is one person's personal phone, so a booking would be lost the day that person is unavailable.
  • You do not have the shipper's consent to message them, so a broadcast would go to people who never agreed.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send offers to all shippers?
Only to people who agreed to receive messages, and within the platform's current rules, which we check before any broadcast. Unwanted messages risk the number, so keep the list to those who opted in.
Should we use WhatsApp for rates?
You may send a quote on WhatsApp for a specific consignment. Do not circulate a standing rate as a broadcast, since space and fuel change and a stale figure creates disputes.
How do we avoid the desk number becoming one person's phone?
Use a business number the whole desk can see, with a named person on each chat and a shared record of quotes. If bookings sit in one personal phone, a rush call goes unanswered when that person is at the terminal.
Is it safe to send air waybill drafts over WhatsApp?
Send drafts only to the shipper who owns the consignment, and use the chat to confirm details. Shipments carry commercial information, so avoid group chats and check the platform's current rules and your own firm's data policy before sending documents.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for air cargo agencies

Everything else we would do for you.

Or start from the overview: sales and marketing for air cargo agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need