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Air cargo agencies · Logistics

Be the agent who picks up when a perishable consignment has a cut-off in four hours.

A flower exporter near Hosur has a consignment of cut roses and a flight out of Bengaluru that night. The cut-off is at four. The exporter rings the agent used last month, and if the phone rings out, the next name on the list gets the call. Your name stays on that list only if you picked up the last time.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

In one paragraph

An air cargo agency books space on airlines for shippers, prepares air waybills and arranges handling, as an IATA agent or a general sales agent for carriers. Marketing puts your name in front of exporters of perishables, pharma, garments and electronics before the rush call. Sales turns that call into a rate agreement.

Air cargo is sold on speed of reply and reliability on the day, and then on rate. Behind each call there is a buyer who judges you by whether space was real, the paperwork was right and the shipment arrived in condition. The marketing work is to be the agent on that list, and the sales work is to make the third call a regular one.

Last updated 18 Oct 2026.

How buyers decide

How air cargo agencies are chosen.

Shippers choose on whether you can confirm space on the right flight, the all-in rate per kilo, handling at origin and destination, and cut-off times. For perishables and pharma, they ask about cold handling and whether you know the airline's rules for temperature and declaration. For dangerous goods, they ask whether you hold the right staff and process, and the rules sit with the airline, regulator and your own DGR-trained team.

The decision lies with the export manager or owner. Where a freight forwarder books the space, the forwarder is your customer instead. A shipper who keeps two or three agents on file sends each consignment to whoever answers first with confirmed space.

The problem

What usually goes wrong for air cargo agencies.

What owners tell us on the first call, in their words.

  • “We are the third call, not the first”

    Shippers keep a list of agents and call down it, so our share depends on who happens to be reachable.

  • “Rates and space change daily”

    A buyer wants a number now and we need the cargo details first, which slows the first reply.

  • “We look like every other agent online”

    Our website lists services and an address, with nothing that tells a pharma exporter we know their handling needs.

  • “Perishable and pharma shippers do not trust newcomers”

    Cargo that spoils is a loss nobody forgets, so first-time shippers hold back.

  • “Paperwork errors cost the relationship”

    A wrong air waybill detail or a missing document delays a shipment and the shipper blames us.

  • “Airline changes leave us exposed”

    Capacity shifts, schedule changes and embargoes arrive suddenly, and customers hear late.

What we do

What we do for air cargo agencies.

Everything included for air cargo agencies.

  1. Cargo-type pages

    Perishables, pharma, garments, electronics and dangerous goods each get a page that sets out the handling, documents and cut-offs a shipper meets.

  2. An urgent booking path

    Every page carries click-to-call and WhatsApp, beside a short form that asks for commodity, weight, destination and flight date.

  3. Airport and route pages

    One page per cargo terminal you book from, whether Bengaluru, Chennai, Hyderabad, Mumbai or Delhi, with the destinations your shippers ask for from it.

  4. Google Business Profile for each office

    Profiles for your offices near the cargo complexes, with hours, phone numbers and photos of the approach road to the cargo complex.

  5. A regular-shipper programme

    A short document for repeat exporters about how rate agreements, booking windows and escalation work.

How the result is measured

  • Urgent enquiries answered with confirmed space before the flight cut-off
  • Calls and WhatsApp messages on the booking desk, by source
  • New shippers booking at least once
  • Shippers booking more than once
  • Forwarders sending cargo to you
  • Enquiries lost to a competitor, with the reason given

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for air cargo agencies

Each has its own page: what it involves for air cargo agencies, what you get, and what it is measured on.

Worth a page and a campaign of their own

Export bookings from the nearest airport · Perishable cargo with cold handling · Pharma and temperature-sensitive consignments · Garment and sample cargo on tight deadlines · Import clearance coordination with customs brokers · Dangerous goods with the right declarations · Charters and outsize cargo · Regular shipper rate agreements

Priority campaigns

Campaigns for what air cargo agencies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Perishables season campaign

    Rose growers, mango packhouses and fish exporters each peak at their own time of year. The campaign is timed to the produce of your region and explains handling to the people who book its freight.

  • Pharma shipper outreach

    Pharma exporters and their logistics managers hear from you directly, pointed to a page on how temperature declarations and documents are handled.

  • Search ads for air freight from your city

    Ads on searches such as air cargo from Bengaluru to Dubai or export air freight agent, linked to cargo-type pages.

  • Forwarder and CHA introductions

    A pack for forwarders and customs brokers who need an air partner at your airport.

Beyond search

Where we reach buyers of air cargo agencies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Exporters in produce and pharma belts

    A list of flower growers, fruit exporters and pharma units around your airport, each with the person who books freight.

  • Forwarders and customs brokers

    A forwarder with a consignment it cannot place needs an air partner it can phone. The pack tells it your airport, cut-offs and cargo types.

  • Airlines' cargo sales teams

    A short note on the cargo types and routes you handle goes to the local cargo sales desk of each airline you book with.

  • Export promotion bodies

    Export promotion councils and trade associations run sessions for exporters. A talk on cut-offs and air waybill documents suits that room.

Who it is for

This is written for these air cargo agencies.

  • IATA cargo sales agents handling export and import
  • General sales agents representing airlines
  • Freight forwarders that consolidate air cargo
  • Perishable specialists for flowers, vegetables, fruit and fish
  • Pharma and healthcare cargo handlers
  • Garment and fashion express exporters
  • Electronics and e-commerce air freight agents
  • Courier-linked and express air cargo agents

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for air cargo agencies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Sit with the desk

    A seat at your booking desk, listening to live calls, shows what shippers ask and how replies go out.

  2. 2

    Decide the cargo types

    Together we pick the cargo types and routes to lead with and the ones to leave for referrals.

  3. 3

    Build the pages and call paths

    The cargo pages, enquiry form and call and WhatsApp routes get written, and your DGR and operations staff check the wording.

  4. 4

    Reach the shippers

    Search ads, profile updates and direct outreach go out, and each enquiry is logged against its source.

  5. 5

    Read the repeat bookings

    Together we look at which new shippers booked again and which enquiries fell away, and change the pages to suit.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions air cargo agencies ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we publish air freight rates?
Rates move daily with space and fuel, so a fixed number goes stale. Publish what a quote needs and how fast you reply, and quote per consignment.
How do we show we can handle perishables or pharma?
Describe your actual handling steps, cold storage and cut-off practice in plain words, approved by your operations team. Do not claim anything you do not do.
Should we advertise on Google or work through forwarders?
Both, for different buyers. Exporters search Google when they need an agent, while forwarders come through introductions.
Do you handle dangerous goods content?
We write general explanations only. Airline, regulator and your DGR-trained staff decide what can fly, so your team checks every line.
Can you improve our reply time?
We set up the call, WhatsApp and form routes and a follow-up routine. The desk still has to pick up, so we also work out who takes which enquiry.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Logistics. See the other industries in the sector.

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