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Air cargo agencies · Social media

Show shippers how a consignment moves, so your name is known before the rush call.

Social media for an air cargo agency means short, plain posts that show handling, documents and cut-off practice to the people who book freight. GullySales plans the posts and the channels, and your operations staff check each one.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for air cargo agencies

Sales and marketing for air cargo agencies, the overview.

Last updated 18 Oct 2026.

For air cargo agencies

Where it usually goes wrong, and what we would do.

  • “Shippers look for proof of handling”

    An exporter of fresh produce or pharma wants to see that cargo is handled with care. A photograph of cold storage at the terminal or a document checklist says more than a slogan, and costs the desk little to supply.

  • “LinkedIn reaches the logistics manager”

    The person who books freight at a mid-sized exporter or forwarder is more likely to read LinkedIn than a consumer channel. Posts about route changes, document errors and seasonal peaks suit that reader and that platform.

  • “An empty page after an enquiry loses trust”

    A shipper who hears your name checks the page. If the last post is stale or irrelevant, the agency looks inactive. A small, steady record of real work serves better than bursts of generic posts.

What we do

What we deliver for air cargo agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel choice

    A decision on which channels to use, LinkedIn for logistics buyers and a WhatsApp channel for repeat shippers.

    Result: A written plan names each channel and who it is for.

  2. Post themes tied to the desk

    Themes drawn from real work: documents, cut-offs, cold handling, airline schedule changes, seasonal peaks.

    Result: The desk can see where each post idea comes from.

  3. Photo and caption routine

    A simple way for staff to send terminal photos with a line of context, which GullySales turns into posts.

    Result: Staff send material from the floor and approve the final wording.

  4. Approval step for sensitive posts

    Anything touching dangerous goods, temperature declarations or airline rules goes to your trained staff before posting.

    Result: No post on handling rules goes out unchecked.

  5. Link back to cargo pages

    Each post points to the cargo-type or airport page that answers the same question.

    Result: A reader who clicks lands on the matching page.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Plan posts that show how a consignment moves.

Cargo being palletised for a flight
A short clip of the build-up at the terminal with the cargo type named, which shows careful handling without naming the shipper.
Cut-off countdown on a busy day
A photo post of the desk during a rush, with a caption on how the booking was handled, kept free of shipper names.
Perishable cargo reaching the terminal
A picture of fresh produce arriving for a flight, with the cold-room step shown, written for flower and fruit exporters.
Paperwork checked before booking
A picture of the air waybill checklist in use, showing how an error is caught before it reaches the terminal.
New route or carrier served
A short post on a route you can now book, with the origin airport and cargo types, for the logistics manager.

Who it is for

This is written for these air cargo agencies.

  • IATA cargo sales agents handling export and import
  • General sales agents representing airlines
  • Freight forwarders that consolidate air cargo
  • Perishable specialists for flowers, vegetables, fruit and fish
  • Pharma and healthcare cargo handlers
  • Garment and fashion express exporters
  • Electronics and e-commerce air freight agents
  • Courier-linked and express air cargo agents

Not for

It is not the right fit if.

  • Nobody on the team can be photographed or answer comments, so the page would sit unanswered after a shipper reached out.
  • Your shippers never use social platforms to choose an agent, so the posts would reach no one who books.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should be shown in photos?
Use staff who agree to appear, and cargo that belongs to no named shipper unless the shipper has said yes. Customers' goods and labels should not be visible without consent.
Will social posts bring bookings directly?
Seldom as a direct booking. They build recognition, so the shipper recalls your name when the call list is drawn up. We track enquiries that mention a post.
Is LinkedIn the right place for an air cargo agency?
For forwarders, export managers and logistics heads, yes. They read there during work hours and look at who posts consistently. Keep posts to handling steps and route news. Use WhatsApp for the quote itself, since LinkedIn suits introductions and not the live booking.
Can we show a shipper's cargo in a post?
Not without the shipper's written permission. Cargo can reveal a buyer, a brand or a price. Show the handling steps and the terminal, and name the cargo type only. Check the platform's current rules before posting any consignment photo.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for air cargo agencies

Everything else we would do for you.

Closest to this: content and social

Also for air cargo agencies

Or start from the overview: sales and marketing for air cargo agencies.

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