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Obstetrics and gynaecology clinics · Follow up systems

A missed antenatal visit is a clinical call before it is a marketing one.

Follow-up at an obstetrics and gynaecology clinic is the patient who missed a scheduled visit, the enquiry about a symptom that never became an appointment, and the note back to the referring doctor. GullySales writes who calls, in what words, and when the chasing has to stop.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The call about a missed visit asks after the patient and nothing else”

    A pregnant patient who skipped a check-up needs a call from the clinic offering the next slot. It carries no offer, no package and no discount.

  • “Some enquiries get one reply and are then left alone”

    A woman who asked about a symptom and did not book may have gone elsewhere, or may not want more messages on a phone other people can see. One private reply, then stop, written into the rule.

  • “The follow-up nobody runs goes back to the referring doctor”

    A short note saying the patient came and what was done, sent with the patient's consent, decides whether the referrer sends the next one. Most clinics never send it.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A missed-appointment call routine

    Who rings, from which number, what is said and what is never said, with the next slot offered rather than an explanation demanded.

    Result: A patient who fell out of the schedule comes back into it.

  2. A one-reply rule for sensitive enquiries

    A written rule that an unanswered enquiry about a symptom or a fertility question gets one private reply and no further contact.

    Result: Nobody is chased about something they may not want on their phone.

  3. The note back to the referring doctor

    A short consented note confirming the patient attended, the plan and the return to the referrer's care, sent to the physician or scan centre who made the referral.

    Result: Referring doctors keep referring because they hear back.

  4. Wording for a fertility follow-up

    What to say to a patient who has not returned after a cycle, written on the assumption that the news may have been bad.

    Result: A hard conversation is handled by somebody who was briefed for it.

  5. Enquiry response times measured

    How quickly an enquiry about a sensitive concern is answered, by channel, against the baseline recorded before the work started.

    Result: A day of silence stops being invisible.

  6. A stop rule signed off by a doctor

    How many attempts, on which channel, and the clinician who approves the wording before anything is sent to a patient.

    Result: Follow-up stays inside what your doctors are comfortable defending.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Follow-up routine for OBG clinics

Each missed visit and unanswered enquiry has a named caller, a private channel and a point where contact stops.

Missed antenatal visit
A nurse or the coordinator rings from the clinic number, asks after the patient and offers the next slot. Record the call and the new date; do not ask for an explanation of the absence.
Symptom enquiry that never booked
One private reply from the front desk with the consulting days and how to book. After that, stop unless the woman writes back, and note that the reply was sent.
Scan or test report due back
The desk rings when the result is ready and offers the doctor's next free slot to discuss it. Record that the patient was told, not what the result was.
Postnatal check or immunisation due
A nurse sends a brief message with the visit due and the clinic hours. Record the reply and keep the wording about the baby, not about the mother.
Referral from another doctor
Send the referring doctor a short note that the patient was seen and the plan is with the patient, in line with consent and your own record rules. Log the date.
Patient prefers no messages
Mark the preference on the file at once and use only the channel the patient chose. A written note on the record spares the patient from repeating it.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • Patients have not given consent to be messaged, so a follow-up list would reach women who did not agree to be contacted.
  • The clinic has one person doing billing and calls, and missed antenatal visits would be chased by whoever has a minute.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it appropriate to chase a patient who did not book?
Once, privately, then leave it. A woman who enquired about a personal concern and chose not to book has made a decision, and repeated messages are intrusive and can be unsafe if somebody else reads the phone. Your own adviser can say where your council draws the line.
Who should call about a missed antenatal visit?
Somebody from the clinic who knows the patient's name and can offer a slot, usually the nurse or the coordinator rather than a temporary desk assistant. The call is about the pregnancy and it should sound like it.
What if the patient has asked us not to send messages?
Respect it and record it on the file so nobody on the desk forgets. Use only the channel the patient agreed to, or none. Medical contact needs consent, and a patient who has asked for privacy is not a lead to be chased.
Should the doctor or the front desk reply to a symptom enquiry?
The front desk can reply with how to book and the consulting days. Anything that sounds like clinical advice goes to the doctor or a nurse. Keep the written reply short, avoid advertising language, and check your council's guidance on patient communication.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: leads and follow-up

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

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