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Obstetrics and gynaecology clinics · Marketing strategy

Decide which patient concern to prioritise before the next quarter begins.

A sales and marketing plan for an OBG clinic sets out which patient concerns to prioritise, for example high-risk pregnancy care or fertility consultations. It also sets how the practice builds trust and responds to enquiries. GullySales builds this around your doctors' actual specialities and consultation capacity.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What marketing strategy means

Marketing strategy is the plan for which channels to use, in what order and with what budget. This way, marketing spend is aimed at a goal instead of tried one channel at a time. GullySales sets this plan after the first conversation, based on where your buyers actually search and decide.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The plan should follow the doctors' actual specialities”

    A practice with a doctor experienced in high-risk pregnancies should build its plan around that strength, rather than promoting every service equally.

  • “Trust-building needs to come before any promotional push”

    A plan that jumps straight to advertising before the website and reviews build sufficient trust wastes spend on enquiries the practice cannot yet convert well.

  • “The plan needs a sensitive approach to a topic like fertility”

    A plan addressing fertility services needs particular care in tone and messaging, distinct from how a routine antenatal service would be promoted.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan built around your doctors' actual specialities

    A written plan prioritising the concerns your doctors are genuinely experienced in, such as high-risk pregnancy, rather than promoting every service equally.

    Result: Marketing effort matches what the practice can actually deliver well.

  2. A trust-building phase before any promotional push

    A sequenced plan that strengthens the website and reviews first, before advertising spend begins, so enquiries land on a practice ready to convert them.

    Result: Spend is not wasted reaching patients before the practice is ready for them.

  3. A separate, careful approach for fertility services

    A distinct plan and tone for promoting fertility consultations, treated with more sensitivity than a routine antenatal service.

    Result: A patient considering fertility treatment is met with the care the topic needs.

  4. A capacity check against consultation slots

    A plan that checks doctors' actual consultation availability before pushing a concern that could bring in more enquiries than the practice can currently see.

    Result: The plan does not create more demand than the practice can handle.

  5. Plan review against consultations booked

    A check of the plan against the baseline enquiry and consultation numbers, adjusted if a prioritised concern is not converting as expected.

    Result: The plan changes based on real consultations, not a guess.

How the result is measured

  • Enquiries against target
  • Cost per enquiry
  • Channel contribution to revenue

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full marketing and digital marketing strategy page

What to decide first

What a women's health clinic decides about concerns, doctors and first contact before promoting anything.

The stage of care to put forward
Antenatal care, trying to conceive, PCOS, menopause and adolescent care are different journeys. Choose the one your doctors handle well and have slots for, and write a page for it before the others.
Which doctor leads which concern
Women want to know who will see them and what the doctor has done in that area. Name the doctor for each concern, with the registered qualification, and do not list a service nobody on the roster performs.
Who answers the first message
Choose a named, trained person, preferably a woman, and the hours of answering. Write the first reply for a sensitive concern, so the conversation is private from the start and moves to a consultation.
The doctors who refer to you
List the physicians, paediatricians, labs and scan centres that send patients. Decide which of them get a clear note on what you treat and how to refer, and keep a record of cases sent.
How many new patients the clinic can take
Look at consultation slots and, for a maternity unit, delivery capacity. Set the number of new antenatal bookings you can look after properly, and slow promotion when the book is full.
What stays out of your marketing
Never anything that hints at the sex of a baby, and no promised outcomes. Advertising rules for doctors differ by state and council and change, so check your own, and do not use patient stories.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • The doctors have not decided which concerns the clinic will see, so a plan would have no specialities to build around.
  • You need a plan only to justify advertising spend already committed, and the clinic is not ready to act on its findings.

How it works

How the marketing strategy work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand business goals

    We start with what the business needs this year in orders, revenue and growth, not marketing terms.

  2. 2

    Audit current activity

    We review every current marketing activity, account and record, and what each has actually produced. Where there is no source record for enquiries, we set one up first.

  3. 3

    Strategise the plan

    Objectives, buyers, messages, channels and budget are chosen from the goals and what we found, and then written down with a reason beside each choice. A channel that does not serve a stated objective is left out.

  4. 4

    Implement the roadmap

    The plan becomes an execution roadmap, run by GullySales, your own team, or both.

  5. 5

    Measure against milestones

    Results are reported against the baseline recorded before work starts, and each milestone is checked against the plan. How often you are reported to is agreed in writing.

  6. 6

    Optimise

    Spend and activity move toward what produced orders, and the plan is revised in writing when the market or the business goal changes.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should this plan be revisited?
On a schedule agreed in writing, against enquiries and bookings, with a fuller review whenever a doctor's focus or the practice's services change.
Who should be involved in building it?
The lead doctors and whoever manages patient enquiries, since the plan has to reflect what the practice can deliver and communicate sensitively.
We are a new clinic. Should the plan start with trust or enquiries?
Start with the proof a woman looks for before writing: the doctor's qualifications, the clinic's address, how emergencies are handled and what a first visit involves. Put these in place, then decide the channel. Enquiries follow trust, and the order saves wasted calls.
Should the plan treat pregnancy and gynaecology as two services?
Usually yes. A pregnant woman looks for a doctor to stay with for months and a place for delivery, while a woman with a gynaecological concern wants a quick, private consultation. Give each a separate page and enquiry path, and choose which gets the first effort.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: strategy and research

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

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