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Obstetrics and gynaecology clinics · Pay per click advertising

Reach the woman searching for a high-risk pregnancy specialist, handled with care.

Google Ads for a gynaecology or maternity clinic put a search campaign in front of a specific concern, such as a high-risk pregnancy specialist or a fertility consultation. Advert wording is regulated and the platform restricts sensitive health terms, so GullySales writes with particular care, has the doctor approve every advert, and reports on consultations booked, not clicks.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “Sensitive keywords need careful, respectful ad copy”

    An ad targeting a search about a difficult gynaecological concern needs language that reassures rather than alarms, which takes more care than an ordinary healthcare ad.

  • “Specific concern searches convert better than a clinic name campaign”

    A search for a high-risk pregnancy specialist or a particular fertility service converts far more reliably than advertising the clinic's name to a broad audience.

  • “Landing pages need privacy assurance built in”

    A page a woman lands on after clicking a sensitive ad should reassure the visitor about privacy and discretion early, not just present a booking form.

  • “The advert states the service and the consultation, never the outcome”

    Headline: the service and the area. Description: the doctor, the qualification and how to book. Delivery rates, success stories and comparisons with other clinics stay out, whatever a competitor's advert says.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Ad copy written carefully for sensitive searches

    Wording for a search about a difficult gynaecological concern written to reassure rather than alarm, reviewed for tone before it runs.

    Result: A worried searcher reads something calming, not something that adds to the worry.

  2. Campaigns aimed at a specific concern

    Search campaigns targeting a specific need, such as a high-risk pregnancy specialist or a fertility consultation, rather than the practice's name alone.

    Result: The campaign reaches a patient with an actual, specific need.

  3. A landing page that states privacy upfront

    A page a patient reaches after clicking a sensitive ad, stating privacy and discretion clearly before asking the patient to fill in a form.

    Result: A hesitant patient feels reassured enough to actually enquire.

  4. Enquiry tracing from click to booked consultation

    Every ad enquiry recorded, with the same discretion as a patient record, so it can be traced through to whether it became a booked consultation.

    Result: You can see which campaign is actually producing consultations, not just clicks.

  5. Spend and consultation report against the baseline

    A report showing spend, enquiries and consultations for each campaign, compared with the baseline recorded before the campaign began.

    Result: You know exactly what each rupee of ad spend is producing.

  6. Platform and council check on every advert

    Each advert read against the current ad platform policy on health and sensitive terms and against your own council's rules, and signed off by the doctor.

    Result: An advert is not stopped by the platform or questioned by the council.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from a woman seeking care, and the ones the rules and the platform treat with extra care.

Gynaecologist near me and best gynaecologist in the area
Bid, in a radius a patient can travel. Put your name, qualification, clinic area and consultation timings in the advert. Avoid the word best, and any claim of outcomes.
Pregnancy care and antenatal clinic, plus the area
Bid. A woman who is newly pregnant is choosing a clinic for nine months. Land the click on a page that explains what antenatal visits involve and gives booking details.
PCOS, irregular periods and fertility consultation
Bid with care, and check each advert. Platforms limit health and advertising on sensitive topics. Describe the consultation, never a cure or a result, and do not use sensitive words in the advert text.
Sex determination and abortion drug searches
Block, and add the words as negatives. These searches are ones the law restricts. Do not buy them, answer them or build a page for them, and take advice from your own council on this.
Where the click lands
Send it to a page with the doctor's name and registration, the clinic address, timings and a booking button. Add a line saying how enquiry details are kept private, with no patient names or photos.
Counting a real enquiry
Count a booked consultation or an appointment call. Record only what you need, such as the source and the date, and keep medical details out of the marketing sheet.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • The landing page has no privacy line and no booking route that works on a phone, so paid clicks would arrive at a page that cannot hold them.
  • You want adverts to quote delivery numbers or success rates, which medical advertising rules do not allow and the doctors cannot support.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is this kind of advertising appropriate for a healthcare business?
Yes, when it is handled with care and inside medical advertising guidelines. Targeted campaigns reach women who need a specific service. Check the current rules with your own council.
What budget makes sense to start?
That depends on the service and the area. We set it with you after the first conversation, in writing, and you decide the spending limit before the first advert runs.
Should the advert mention delivery rates or success stories?
No. Outcome figures and patient stories in advertising can break rules for doctors and clinics, and the rules differ by council and change. Describe facilities and the way care is organised, and check wording with your own medical council.
Can we run call-only adverts for a maternity clinic?
Yes, if someone answers. A woman worried about a symptom will call, not fill a form. Run call-only in hours when the front desk picks up, state emergency arrangements plainly, and keep a form for non-urgent appointments.
How is an advert for a gynaecology clinic worded?
Plainly and without promises. The service, the area, the doctor's name and qualification, the consultation and how to book. No outcome, no comparison, no sensitive medical terms in the text that the platform restricts. The doctor reads every version, and the clinic keeps a dated copy.
Which searches should a maternity clinic keep out of its campaigns?
Anything about sex determination, abortion drugs, jobs, courses and home remedies. Add them as negatives before the first rupee is spent. Searches the law restricts are ones to neither buy nor answer, and your own adviser should confirm the list.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

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