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Obstetrics and gynaecology clinics · Social media

Post the plain-English explainer that eases a first-time mother's worry.

Social media for a gynaecology or maternity clinic means posts that educate and reassure, such as a plain explanation of a common pregnancy symptom or a postnatal care tip. GullySales plans and writes them with the doctor, keeps patients out of the picture unless they have consented in writing, and counts private messages and consultations, not likes.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “Reassurance matters more than promotion in this content”

    A post explaining that a common early pregnancy symptom is normal builds more trust than a promotional post about the clinic's facilities.

  • “Patient stories need explicit, careful consent”

    Sharing any patient experience, even positive, requires clear consent and careful handling given the personal nature of the subject matter.

  • “Comments asking personal questions need a private redirect”

    A specific medical question in the public comments should get a brief, general reply directing the person to message privately or book a consultation.

  • “The doctor reads each post and the do-not-post list is written down”

    Advertising rules for doctors limit outcomes, comparisons and patient praise. A written list of what never goes out, kept at the front desk, stops a well-meant post from becoming a complaint.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Reassurance-first posts on common pregnancy symptoms

    Posts explaining that a common early pregnancy symptom is normal, written to calm rather than to promote the practice's facilities.

    Result: A worried follower feels reassured before any call is needed.

  2. Postnatal care tips shared on a regular schedule

    Short, practical postnatal care posts planned around common new-mother questions, keeping the practice visible after delivery.

    Result: A new mother has a reason to keep following and trusting the practice.

  3. A written consent process for any patient story

    A clear, recorded consent step before any patient experience, even a positive one, is shared, given the personal nature of the subject.

    Result: Every story shared is one the patient has clearly and knowingly agreed to.

  4. A private-redirect reply for personal questions in comments

    A brief, general reply to a specific medical question left publicly, directing the person to message privately or book a consultation.

    Result: A personal question is handled respectfully without exposing the patient publicly.

  5. A post-performance review tied to consultations

    A look at which posts actually brought a private message or consultation request, not just likes or views, feeding the next content calendar.

    Result: The calendar keeps favouring the kind of post that actually brings enquiries.

  6. A do-not-post list kept with the content calendar

    A written list of what the clinic never posts, such as scan images, delivery photographs, patient stories without written consent and anything on the sex of the baby.

    Result: A team member scheduling a post knows what is off limits.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where women and families look for pregnancy care, and what a clinic may post.

Instagram posts and reels by the doctor
Explain a common antenatal question in plain words, such as what a first visit covers or what to carry to it. Close with one action: save the post, or book through the clinic.
WhatsApp Status and a list for booked patients
Share timings, a holiday notice and which documents to bring. Add a number only with the patient's consent, and never post a patient's name or visit details in a group.
YouTube for the couple choosing delivery care
Show the ward, the labour room and the team, and explain how admission works. A family choosing a hospital watches this with a parent or in-law before visiting.
Google Business Profile posts
Post timings, how to reach the clinic when it is closed and practical answers such as parking and visiting hours. A woman searching late at night wants these before an essay.
What not to post
Do not post delivery photographs, scan images, a patient's story without written consent, or anything about learning the baby's sex. Advertising rules for doctors differ by council and change, so check with your own.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • You want to post mothers and babies or birth announcements for reach, which needs written consent and may expose a private matter.
  • No one is named to answer comments and messages, and personal questions left on a public post would harm the woman who asked.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How frequently should a clinic post?
When there is a plain answer to a question patients really ask, and not to fill a calendar. Agree the rhythm with the doctor, who must have time to read each post before it goes out.
Should the doctor appear personally in posts?
Yes. Patients choose a person as much as a clinic for something this personal, and a doctor explaining a topic in plain words builds more trust than a clinic logo.
A patient asks a symptom question in the comments. What do we reply?
Do not diagnose or advise in public. Write one standard reply that thanks the person, says the concern deserves an examination and gives the clinic's contact for a private conversation. A woman who asks a personal question in public is nervous, so keep the tone gentle.
Can we share a baby photograph a family sends us?
Only with written consent from the parents that names where it will appear, and never with the baby's name or hospital band visible. Some clinics choose not to post these at all, because consent is hard to withdraw once a picture has been shared.
What can a gynaecology clinic post without breaking the rules?
General education in plain words, timings, holiday notices and how to book. Check the current rules with your own medical council and adviser for anything touching outcomes, comparisons, patient praise or images of patients, and leave those out until you have written advice.
Can a maternity clinic run Instagram ads for pregnancy care?
Yes, for one service at a time, with the same care as search adverts. The platform restricts health and sensitive targeting, so the advert names the service and the consultation, and sends the click to a page with a privacy line and a booking route.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

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Also for obstetrics and gynaecology clinics

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