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Obstetrics and gynaecology clinics · Buyer journey

A woman has already been given a name before searching for you.

The journey to an obstetrics and gynaecology clinic starts with a name from a mother, a friend or a family physician, and the search that follows only checks it. The choice is then made with family in the room. GullySales maps that journey so the clinic is findable and credible at the checking stage.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What buyer journey means

The buyer journey is the sequence of steps a customer actually takes, from first hearing about you to deciding to buy, which is rarely a single visit or call. GullySales maps this sequence for your business and checks that something useful happens at each step instead of only at the final call.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The search is a confirmation step, not a discovery step”

    A name arrives from the woman's mother, a colleague who delivered last year, or a physician already trusted. What the woman then looks for is the doctor's experience, the hospital, whether there is a NICU, and what recent patients wrote.

  • “The decision is made in a room with other people in it”

    The husband asks what it will cost. The patient's mother asks who will actually attend the delivery. A page that answers both does work the first consultation otherwise has to do.

  • “A fertility enquiry joins the journey partway through”

    The patient has seen one or two doctors already and is carrying reports. The first question is not what you offer, it is what happens differently here.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A written journey map from first symptom to delivery

    The stages a patient moves through, who influences each one and what is being read at that point, from the first test to the postnatal visit.

    Result: Your team knows where a patient is lost, not only that a patient was lost.

  2. Pages built for the checking stage

    The doctor's own page with qualifications, specific experience and the hospital's facilities, written for a woman who already has your name and is verifying it.

    Result: The name the family was given survives the search.

  3. Answers written for the family, not only the patient

    What the antenatal course covers, how the delivery is attended and what a stay involves, written plainly for the husband and the mother reading alongside.

    Result: The consultation starts past the basic questions.

  4. A separate path for a second opinion

    Content and an enquiry route for a woman who has already consulted elsewhere on fertility or a high-risk pregnancy, built around what your assessment adds.

    Result: A second-opinion enquiry reaches the right doctor first time.

  5. Enquiry to consultation tracked by source

    How many enquiries arrive from a physician referral, a search, a walk-in or an existing patient, and how many reach a first consultation, read against the baseline.

    Result: You can see which route genuinely fills the antenatal calendar.

  6. Claims checked before anything is published

    Every page read against what a clinic may say about outcomes and comparisons, with the doubtful areas listed for your own adviser to settle, since these rules differ between councils and change.

    Result: Your pages are cleared by the people whose registration is at stake.

How the result is measured

  • Drop-off rate by step
  • Time from first contact to sale
  • Steps with no content

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full buyer journey mapping page

Stages of the patient's journey

From a first symptom or a positive test to a delivery, what the woman and the family do at each step.

First symptom or test result
A missed period, a positive home test or a persistent complaint sends the woman to a mother, friend or family physician first. Spell the doctor's name the same way on the website, the listing and any referral note.
Checking the name online
The woman searches the doctor's name to confirm it. Put qualifications, registration as listed with the council, areas of experience and the address on one page that is easy to read on a phone.
The family weighs in
A husband, mother or mother-in-law decides together with the woman. Answer the practical questions in plain words: location, visiting hours, who attends the delivery and what the hospital provides.
The first consultation
The woman is nervous and may carry a question not yet asked. Have the desk greet the woman by name, give a short list of papers and tests to bring, and offer a private place to talk.
Antenatal booking and visits
The woman decides whether to book the visits and the delivery here. Explain the schedule of visits and the hospital's facilities, and send a reminder before each scan and test.
Delivery and postnatal care
How the delivery went shapes what the woman tells friends and where to go next time. Offer a postnatal visit with a note on newborn care and vaccination, and let the woman decide about sharing feedback.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • The clinic has not asked its own patients how they chose the doctor, so a journey map would repeat guesses.
  • You expect a website to replace a referral relationship, when most women arrive with a name already given by a relative or a physician.

How it works

How the buyer journey work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the sales process

    We walk through how a sale happens today, from the person who first answers an enquiry to the one who closes it.

  2. 2

    Audit the data

    Website analytics, call logs and CRM records are put together to see where people drop out. Where records are thin, we say so and mark the gap rather than guess.

  3. 3

    Interview buyers and staff

    Recent customers, and some who did not buy, plus the team who speak to them, explain the reasons behind the numbers.

  4. 4

    Build the map

    Stages, touchpoints, decision-makers and drop-off points are set out in one document everyone reads the same way.

  5. 5

    Fix and measure

    Each fix is made against the stage it addresses, and the drop-off at that stage is compared with the baseline afterwards.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
If a patient already has our name, why does the website matter?
Because the search is where a recommendation is confirmed or lost. A page that does not name the doctor's experience or the hospital's facilities sends the patient to a competitor who does. The referral gets the patient to look, the page decides whether the call comes.
How long does this journey take?
For a confirmed pregnancy, days. For a fertility question or a concern the woman is hesitant about, it can run far longer, with the reading done quietly over several weeks. Both need the same information sitting there when the woman looks.
Should the clinic follow up with a woman who enquired once and did not book?
One polite message is reasonable if the woman gave a number and asked to be called. Keep it short, make no mention of the concern, and make it easy to decline. After that, leave it. Advertising rules for the profession differ by state and body, so check with your own council.
How do we find out why women who visit once do not come back?
Check your appointment register for first visits with no second booking, and note the reason for the visit, the doctor and the slot. Look for patterns in doctor, waiting time and day rather than individual patients, and treat anything you find as privacy-sensitive.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: strategy and research

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

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