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Obstetrics and gynaecology clinics · Lead generation

Get the first pregnancy enquiry while staying inside what you may claim.

Lead generation for an OBG clinic means the enquiry that arrives as a pregnancy, a missed period or a fertility question, reaching you privately and being answered by a person. Advertising claims are restricted in this field, so GullySales builds enquiry routes that rest on information rather than on a promise.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of obstetrics and gynaecology clinics at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for obstetrics and gynaecology clinics

Sales and marketing for obstetrics and gynaecology clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For obstetrics and gynaecology clinics

Where it usually goes wrong, and what we would do.

  • “The enquiry is a family decision, not one woman's click”

    A first pregnancy enquiry is as likely to be sent by the husband or the mother-in-law, from a phone that is not the patient's. Find out who is writing before answering, and give the family something they can read together.

  • “Most first consultations come from a person, not a search”

    A scan centre, a family physician or a neighbour who delivered last year sends more first visits than any advertisement. Generating leads here means keeping those referrers supplied with your details and hearing back after a delivery.

  • “A fertility enquiry and an antenatal enquiry are not the same lead”

    A woman confirming a pregnancy wants a consultation this week. A couple two years into trying want to know which tests come first and what they will be asked. One route ends at a booking, the other at a page explaining the first visit.

  • “What you may claim is not for a marketing agency to decide”

    Rules on what a clinic and a doctor may say in an advertisement differ by council and by state, and they change. Put the wording of any campaign in front of your own medical council and the hospital's legal advisor before it runs.

What we do

What we deliver for obstetrics and gynaecology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate routes for antenatal and fertility enquiries

    Two pages and two reply scripts, one for a confirmed pregnancy asking for a consultation and one for a couple asking what the first fertility tests involve.

    Result: Each enquiry lands somewhere written for the question asked.

  2. A referrer list that is kept warm

    The scan centres, physicians and paediatricians who already send patients, with a record of who sent whom and a note back once the care is finished.

    Result: The people who send you patients hear from you.

  3. A clinic enquiry line with a named owner

    A clinic WhatsApp number and phone line answered by a named coordinator instead of a personal mobile, with what the coordinator may and may not say written down.

    Result: A message sent at night reaches the clinic, not somebody's inbox.

  4. Campaign wording put through your own approval

    Every advertisement, page and post drafted so your medical council rules and the hospital's legal advisor can review the claim before anything is published.

    Result: The clinic signs off the claim, and the file shows that it did.

  5. Enquiries recorded by concern, not only counted

    A log marking each enquiry as antenatal, fertility, a gynaecological concern or a second opinion, with its source and whether a consultation followed.

    Result: You know which concern is actually filling the clinic.

  6. A first-reply script that stops short of advice

    Wording that answers what the visit involves, what to bring and what it covers, and leaves anything clinical to the doctor in the room.

    Result: An anxious woman gets a useful answer without advice over text.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

An obstetrics clinic hears from women, families and doctors, and each enquiry is recorded with care and little detail.

Call to book antenatal care
Note the caller's name, number, the stage of pregnancy as the caller tells it and the preferred doctor. Book the first visit and say nothing that sounds like medical advice.
Fertility or PCOS enquiry from a form
Record the broad category only, such as fertility or irregular periods, with a preferred contact time and whether a call or a message is wanted. Reply with how the first visit works and keep it private.
Referral from a physician or general practitioner
Log the referrer, and the reason as the referrer wrote it. With the patient's consent, send a short acknowledgement after the first visit, and record that it went.
Google Business Profile call or message
Tag it as Google and note the time of day. Calls on the profile at night often mean worry, so check the profile shows the emergency number and what to do.
WhatsApp message describing a symptom
Reply with one standard line that the clinic cannot advise on chat and offers a consultation. Pass any urgent description to the doctor at once and tell the sender to use the emergency line.
Family member calling for the patient
Record who is calling and ask whether the patient has agreed to it. Offer to speak to the patient directly, and do not share any report or date without the patient's permission.

Who it is for

This is written for these obstetrics and gynaecology clinics.

  • Single-doctor OBG clinics
  • Multi-speciality women's health hospitals
  • Fertility and IVF-focused practices
  • High-risk pregnancy specialist clinics
  • Maternity hospitals with delivery facilities
  • Gynaecological surgery specialists
  • Adolescent and general gynaecology clinics
  • Antenatal and postnatal care centres

Not for

It is not the right fit if.

  • No one at the front desk is trained to take a sensitive first call kindly, so more enquiries would meet a curt reply.
  • The clinic wants to advertise IVF results or success rates, which it cannot state and the rules do not allow.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • IVF Solutions

    Situation
    The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
    What we did
    • Social profiles opened
    • Educational content on a schedule
    • Google Business Profile built out
    • A working feedback loop
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we advertise our IVF results?
Ask your own medical council and your legal advisor before writing any figure. What a clinic and a doctor may claim differs by council and by state, and we build the campaign around what they clear.
Our patients come by referral. Do we need lead generation at all?
You need those referrers looked after, and that is part of this work. Search matters for the woman new to the city with nobody to ask, and for the concern that will not be raised with family.
Can the front desk keep a list of women who enquired but did not book?
Keep only what is needed: a first name, a number and the broad concern, with the woman's consent to be contacted. Share it with as few staff as possible. Check current data protection rules, and delete entries when the woman asks.
A caller will not give a name. How do we log it?
Take a first name or none, and a number only if the caller offers one. Never insist. Record the source and the broad concern, and give the caller the clinic's own details so a call back can come when ready.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for obstetrics and gynaecology clinics.

All articles

More for obstetrics and gynaecology clinics

Everything else we would do for you.

Closest to this: leads and follow-up

Also for obstetrics and gynaecology clinics

Or start from the overview: sales and marketing for obstetrics and gynaecology clinics.

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