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Home and office automation · Follow up systems

Follow the site, not the calendar, because the wiring stage decides the order.

Follow-up for an automation integrator is the chasing after the showroom visit and the quotation: who calls, when, and with what. The date that matters is a construction date. GullySales builds the routine around the site's stage, so a quote is not left waiting while the plaster goes on.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of home and office automation at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for home and office automation

Sales and marketing for home and office automation, the overview.

Last updated 5 Oct 2026.

For home and office automation

Where it usually goes wrong, and what we would do.

  • “The follow-up date is a construction date”

    A homeowner who saw the demo while the slab was being cast is months from deciding anything. The call that matters is the one placed before the electrician starts pulling conduit, because after the plastering the honest answer becomes no.

  • “The person who kills the job is often the electrical contractor”

    The client said yes in the showroom, then the site electrician told the client automation means too many wires and a headache at handover. Your follow-up has to reach the contractor with a wiring drawing, not only the client with a reminder.

  • “A quote with nothing to answer goes quiet”

    Eighty line items and a total leave the buyer nothing to reply to. Send one question with it, about which rooms stay in phase one, and a silent PDF becomes a conversation you can move.

What we do

What we deliver for home and office automation.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Every open enquiry tagged by site stage

    Design, wiring, plaster, interiors or handover recorded against each project, so the list can be worked in the order the buildings are moving.

    Result: Your team calls the site that is about to be wired, not the oldest name on the list.

  2. A wiring-stage alert on every live project

    A flag set when a site is approaching first fix, with the conduit drawing and the point of contact attached to it.

    Result: No project is lost because the call came a fortnight late.

  3. A separate follow-up to the electrical contractor

    A short call and a drawing to the contractor or site engineer, covering conduit sizes, point counts and what you need left in the wall.

    Result: The person on site stops arguing against the system.

  4. One question attached to every quotation

    A specific decision the buyer can answer in a line, such as which rooms go in phase one, sent with the quote rather than a week later.

    Result: The quotation gets a reply instead of silence.

  5. Revived enquiries counted apart from new ones

    Orders recovered from projects that had gone quiet, kept as their own number rather than folded into total sales.

    Result: You can see what the chasing is actually worth.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

Follow-up routine for this trade

Here is what the sales team does next at each stage of a project.

Showroom visit, no quote request
Ring and ask which rooms and which devices the customer had in mind. Write the construction stage and the room list on the enquiry.
Quote sent, no reply
Ask the owner whether the electrician or the architect has seen it, because those two often decide. Record their names and the date you will call.
Plaster and conduit stage approaching
Message the owner or contractor before the walls close to confirm what wiring is needed. Note the date the electrician starts.
Builder or architect recommended you
Send the builder a short sheet on the scope and the model options. Ask who gives the final approval and write that name down.
Customer says the quote is high
Ask which parts the client would drop, such as curtains or audio, and offer a revised scope instead of a lower price. Write both versions on the record.
Installation complete
Call after the client has used the system for a few days to ask how it works for them. Note any fault or training need before the next visit.

Who it is for

This is written for these home and office automation.

  • Residential smart-home integrators
  • Office and boardroom automation specialists
  • Villa and apartment builder tie-up specialists
  • Security and CCTV integration specialists
  • Home theatre and AV specialists
  • Motorised curtain and gate automation specialists

Not for

It is not the right fit if.

  • You do not record the stage of each site, so a message would arrive when the wiring is already done.
  • Nobody owns the quotation after the showroom visit, and a reminder system would tell three people at once.
  • You plan to chase an owner who said the quote is too high with the same message, which will cost the architect's trust.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How long should we keep following up a villa enquiry?
Until the wiring is done or the buyer says no. A project can sit quiet for a long stretch and still convert, because the decision is waiting on the building rather than on the buyer. Once the conduit is in and the plaster is up, close it honestly and move on.
Should the sales person or the technical person do the chasing?
Both, to different people. Sales keeps the homeowner warm on scope and cost. Your technical person talks to the architect and the electrical contractor about points and conduit. Send one person to do both conversations and one of them is done badly.
Can we follow the builder or architect instead of the owner?
Follow both, but know who decides. A builder's recommendation gets you a quote, and the owner signs the order. Ask the builder to introduce you to the owner, and write both names against the project. Do not bypass the builder's relationship if the builder brought you in.
A customer says our quote is too high. Should we reply?
Yes. Ask what the client compared it with, since the other quote may leave out the controller, wiring or programming. Send a one-page comparison of what each quote includes. Record the answer and the date for the next call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for home and office automation.

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