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Relocation companies · Follow up systems

Follow up on the schedule of the employer's transfers, not your own diary.

A follow-up system for a relocation company decides who contacts which employer, when and about what, from the first meeting through pilot and panel review. GullySales works on the rules, reminders and messages that keep each account moving.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of freight and transport companies at work in India

What follow up systems means

A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.

Also for relocation companies

Sales and marketing for relocation companies, the overview.

Last updated 18 Oct 2026.

For relocation companies

Where it usually goes wrong, and what we would do.

  • “A pilot that ends in silence is lost”

    After one transferee is moved, the employer may say thanks and nothing more. Without a planned conversation about how it went and what a standing arrangement would look like, the pilot closes as a one-off.

  • “Panel decisions take their own time”

    An RFP, a procurement check and an approval chain move at the employer's pace. A follow-up that adds a useful point each time, such as a city page or a clarified insurance answer, is welcome. One that asks for a decision again is not.

  • “The transferee's first week is a follow-up moment”

    The first week in a new city shows whether the move worked. A short check by the coordinator catches a missed school form or an unconnected utility before it reaches the HR manager as a complaint.

  • “Quiet accounts need an owner”

    Employers who have gone silent are rarely marked as such. A named person for each account, with a date for the next contact, stops accounts drifting.

What we do

What we deliver for relocation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Follow-up rules by stage

    What happens after a first meeting, after a pilot move, after a panel application and after a quiet period, written down.

    Result: Each stage has a clear next action and an owner.

  2. Message templates

    Short messages for post-meeting notes, pilot reviews and policy-season nudges, written to be edited, not sent blind.

    Result: A salesperson starts from a good draft.

  3. Pilot review conversation

    A structured conversation with the HR manager after a trial move: what went well, what failed and what a standing arrangement would look like.

    Result: The pilot ends with a decision or a dated next step.

  4. Transferee check-ins

    A short set of questions for the coordinator to put to a transferee after arrival, with issues recorded.

    Result: Problems reach you before they reach the employer.

  5. A review of quiet accounts

    A regular look by the sales head at accounts with no contact, and a decision on each.

    Result: No account sits unowned.

How the result is measured

  • Follow-up completion rate
  • Average number of follow-ups before close
  • Enquiries closed after repeat follow-up

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full lead response and follow-up page

What to capture or send

Each moment in a pilot move has a message and a note to record.

Pilot transferee lands
A note to the HR contact that the person has arrived and the first tasks are in hand, recorded against the account so the pilot has a clear start.
Move closes
A short summary to the mobility manager of what was arranged and any issue met, with the coordinator's notes saved for the review conversation.
Pilot review meeting
A request for a conversation about what the employer saw and what would have to change to move to a panel place, with the answer written down.
New HR head appointed
A message to the new owner of the policy that introduces the work already done, sent as soon as the CRM shows the change.
Graduate batch list drawn up
A note ahead of the posting season offering to cover the batch's moves, tied to the cities the employer posted to last time.

Who it is for

This is written for these relocation companies.

  • IT services and global capability centres posting staff across India and abroad
  • Manufacturing and engineering firms moving plant managers
  • Banks, insurers and consulting firms with regular transfers
  • Multinational subsidiaries in India with inbound expatriates
  • Universities and research bodies bringing in visiting staff
  • Startups making their first senior hire in another city
  • Government and public sector undertakings with posting rules
  • Individuals paying for their own overseas move

Not for

It is not the right fit if.

  • No one owns quiet accounts today, so a follow-up rule would fire into an inbox no one watches.
  • You have not asked any employer how it prefers to be contacted, so messages might reach the wrong person or channel.

How it works

How the follow up systems work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Measure today's reply time

    From your recent enquiries, we set the time each arrived against its first reply, using the call log, chats, form entries and portal panel. We also count the follow-ups each one got.

  2. 2

    Agree targets and the sequence

    We set reply targets and the follow-up sequence with your team, based on its real hours and workload.

  3. 3

    Write the templates and first-call questions

    The first reply, the quote follow-up and the last attempt are written in your voice and loaded as quick replies. The first-call questions are agreed with your best salesperson.

  4. 4

    Set ownership, tasks and alerts

    Named owners, cover for leave and CRM or sheet tasks go live. App alerts, such as IndiaMART's, are switched on for the right phones.

  5. 5

    Track and adjust

    Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 2, qualification. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should we contact an HR head?
There is no fixed rhythm. Contact them when something relevant happens: a posting season, a policy review, a pilot move ending or a new city page. Useful messages are read, and routine ones are ignored.
Should the coordinator or the salesperson follow up after a pilot?
Both, for different reasons. The coordinator reports on the move and the salesperson discusses what comes next. Agree who speaks first so the HR manager hears one voice.
What if the employer never replies?
Record it, try a different contact in the same company and review again at the next posting season. A quiet account is information, and you should not keep sending the same message.
What if the HR head asks us to stop contacting them?
Stop at once and mark the account so no template sends again. Relocation sales rely on a name staying known, and a contact who asked for silence will remember an ignored request. Keep the service record so you can return if they ask.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for relocation companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for relocation companies

Or start from the overview: sales and marketing for relocation companies.

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