Digital Expansion for Kalessi Bathroom Tiles E-commerce, Australia
Kalessi, an e-commerce platform specializing in bathroom tiles in Australia, partnered with GullySales to expand its business across territories and reach more customers online. The collaboration was to overcome challenges in website development, social media marketing, SEO, content marketing, and Quora marketing to achieve growth and success.
Challenges Faced
Website Development
Need for an easy-to-navigate, mobile-friendly e-commerce website with fast loading time.
Social Media Marketing
Initiative to build and maintain a presence on key social media channels to elevate brand recognition and drive engagement.
Keyword Analysis and SEO
Keyword research, site audit, on-page, and technical SEO are needed to improve search engine rankings and attract organic traffic.
Content Marketing
Demand for influential blog articles and content ideas for social media posts to educate and engage potential customers.
Quora Marketing
The requirement is to create a business profile on Quora to reach more customers, answer queries, and share valuable product information on the platform.
Solutions Provided by GullySales
Website Development
Designed and developed an easy-to-navigate, mobile-friendly e-commerce website with fast loading time to enhance user experience and facilitate seamless transactions.
Social Media Marketing
Created and maintained accounts across top social media platforms, including Facebook, Instagram, and Twitter, to increase brand visibility, engage with the audience, and drive traffic to the website.
Keyword Analysis and SEO
Conducted comprehensive keyword research, site audit, On-Page, and Technical SEO to optimize the website for search engines, improve rankings, and attract relevant organic traffic.
Content Marketing
Developed influential blog articles and content ideas for social media posts to provide valuable information, showcase product features, and build brand authority in the industry.
Wrote and published high-quality blog posts on Kalessi's website to educate customers and improve SEO.
Quora Marketing
Created a business profile on Quora to reach a wider audience, address customer queries, and share insights and information about Kalessi's products, enhancing brand visibility and credibility.
Result
Enhanced Website Performanc : The new e-commerce website saw improved user engagement and increased sales, contributing to business expansion across territories in Australia.
Increased Social Media Presence : Social media presence and engagement grew significantly, with more followers and increased brand awareness.
Improved SEO Ranking : SEO efforts increased search engine rankings, leading to increased organic traffic and customer acquisitions.
Compelling Content Marketin : Content marketing initiatives, including blog articles, effectively educated and engaged customers, positioning Kalessi as a trusted authority in the bathroom tiles industry.
Expanded Reach through Quora : Quora marketing efforts expanded Kalessi's reach, driving traffic to the website and establishing the brand as a knowledgeable resource in the online community.
Conclusion
Through a strategic combination of website development, social media marketing, SEO, content marketing, and Quora marketing, GullySales helped Kalessi Bathroom Tiles E-commerce expand its business across territories in Australia and reach more customers online. The collaboration effectively addressed challenges, increasing Kalessi's brand visibility, customer engagement, and revenue growth.