Spend goes out, and nobody knows what came back
The report shows clicks and impressions. It does not show which enquiry came from which ad, or which enquiry became a sale. Until it does, more budget is a guess.
Paid Ads for Manufacturers.
Paid advertising for manufacturing units is the fastest way to get in front of a purchase team — and the fastest way to waste money if nobody measures it. We run search and social ads to a cost per qualified enquiry, against a baseline recorded first, and we say so when a campaign is not earning.
Where it usually goes wrong
Where manufacturing units lose this.
The ads promise something broader than you sell
The enquiries arrive from the wrong city, the wrong size, the wrong problem. The fix is in the targeting and the copy, not the budget.
The click lands on a page that does not convert
Paying for a purchase team to arrive and then losing them to a slow page with a hidden phone number. The landing page is half the campaign.
What we would do
The work, in the order we would do it.
The order here is set by the meter running: tracking and a recorded baseline come before the first advert goes live, then the searches, then the page the click lands on — start anywhere else and you are buying visits with no way of saying what they were worth.
Search ads for the exact intent
The services, the area and the budget you want, with negative terms for the rest — run to a cost per enquiry.
Reach a purchase team before they search
Instagram and Facebook campaigns for the audience actually planning a purchase, built on your real work.
A page built for the click
One offer, one action, fast on a phone — so the money spent on arriving is not lost on landing.
A report that says what it earned
Enquiries and orders by campaign, against the baseline — the number that decides whether to spend more.
Before we write a new advert we read the search terms the current ones are already paying for, and it is usually a third of the budget going to people after free advice, a job, or the do-it-yourself version. Excluding those takes an hour, costs nothing, and is the only change we make that lowers the bill the same week. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for manufacturing units
The rest of what we do for manufacturing units.
Account-Based Marketing for Manufacturers
When twenty buyers make up the market, marketing is a list with a plan for each name.
Content Marketing for Manufacturers
Plain answers to the questions a purchase team asks before they enquire, published where they search.
Digital Marketing for Manufacturers
The channels that bring a purchase team to a manufacturing unit, run as one plan and measured as one.
Public Relations for Manufacturers
Being written about, and being ready when something goes wrong.
Lead Generation for Manufacturers
Qualified enquiries every week, from a purchase team, at a cost you can see — and answered before they go cold.
Marketing Strategy for Manufacturers
Who you are for, what you promise, and which two channels will carry it — decided before any spend.
Questions
What budget do we need?
Enough to learn something in a month — which for most manufacturing units is modest. We would rather start small, find the terms and audiences that bring buyers, and then scale, than open with a large budget and guess.
Can we run the ads ourselves?
Yes, and some owners should. The hard parts are the targeting, the exclusions and the measurement; if we set those up and hand them over, that is a fair way to work.
Our buyers are purchase departments. Does marketing even apply?
Yes, but not the kind most agencies sell. A purchase engineer does not follow you on Instagram; they search, check your site, and send an RFQ. Being findable, credible and fast to answer is the whole of it — and most manufacturing units are none of the three online.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared