Campaign analytics and performance reporting · Marketing
See which campaign paid for itself, not just which one felt busy.
A campaign can look successful on every platform's own dashboard and still not be worth what it cost. Impressions, likes and click rates describe attention, not revenue, and each platform reports its own numbers in a way that makes it look good.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Campaign analytics and performance reporting is the ongoing work of tracking a marketing campaign against enquiries and orders, not clicks and impressions. GullySales sets up the tracking, pulls the numbers from every channel into one place, and reports on what the campaign actually produced.
A hotel running festival ads on Meta and Google, for example, cannot know which one earns its keep until both are compared the same way. We set up tracking that follows a person from the ad or post they clicked to the enquiry they made. Where the sale is recorded in your CRM, we trace it further, to the order itself. The report we send puts every channel's numbers on the same basis so they can be compared honestly.
This is separate from running the campaign itself. It is the measurement layer underneath campaign strategy and management, and it works whether we ran the campaign or someone else did.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every campaign report shows impressions, none show enquiries”
A report lists reach and click rates but never says how many people actually asked about buying, so its usefulness stops at the top of the funnel.
“Nobody can say which campaign a sale actually came from”
A customer who bought last week may have first seen an ad, a social post or a referral months earlier, and without tracking the credit is guessed rather than known.
“Every platform counts the same click differently”
Google, Meta and email tools each report conversions on their own terms, so the numbers cannot be added together or compared honestly.
“Reports arrive as a screenshot with no explanation”
A dashboard export lands in your inbox with numbers but no note on what changed, what it means, or what should happen next.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Tracking setup
Analytics, call tracking and CRM fields linked so an enquiry can be traced back to the campaign that produced it.
Cross-channel reporting
Spend, reach and enquiries from every channel brought into one report, on a common basis.
Cost per enquiry and order
The real cost of an enquiry and, where sales are recorded, of an order, by campaign and by channel.
Attribution notes
A plain account of which touchpoints likely contributed to a sale, where more than one channel was involved.
Report and call
A short written report with a plain note on what worked, what did not, and a call to talk through it if needed.
How the result is measured
- Enquiries and orders traced to each campaign
- Cost per enquiry and cost per order by channel
- Spend against agreed budget
- Multi-touch contribution where more than one channel was involved
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses running campaigns across more than one channel who cannot compare them fairly
- Owners who receive platform reports full of impressions but no enquiry numbers
- Companies that have a CRM but do not connect it to marketing spend
- Teams under pressure to justify a marketing budget with real numbers, not screenshots
- Businesses that suspect one channel is being kept funded out of habit rather than results
Not for
It is not the right fit if.
- Businesses with a single, very small campaign where informal tracking is enough
- Anyone without a CRM or enquiry log, since there is nothing to tie the spend back to
- Teams wanting a vanity dashboard rather than a plain account of what worked
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand what counts as success
We agree what a good enquiry looks like for your business before measuring anything.
- 2
Audit current tracking
We check what is already being tracked correctly, half tracked, or not tracked at all.
- 3
Set up shared tracking
Analytics, forms, call tracking and the CRM are connected so an enquiry can be traced to its source.
- 4
Build the reporting format
A single report template is agreed, so every month's numbers are comparable to the last.
- 5
Report and adjust
Numbers are reported with a recommendation, and campaigns are adjusted based on what the numbers show.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you need to run our campaigns to report on them?
What if we do not have a CRM?
How often do reports come?
Can this catch a channel that is wasting money?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Campaign analytics and performance reporting, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What an advertising report should containOne page at the front: what was spent, what came in, what each enquiry and order cost, what changed, and what changes next. The forty slides behind it are an appendix.
- How to track radio advertisingRadio response arrives as branded search, direct traffic and a call an hour later, because the listener is driving. Read the broadcast log against the clock.
- How to track offline advertisingOffline is not unmeasurable. It is differently measurable: you give up the count of who saw it, and you build a response route the campaign can be read through.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.