Campaign analytics and performance reporting · Marketing
See which campaign paid for itself, not just which one felt busy.
A campaign can look successful on every platform's own dashboard and still not be worth what it cost. Impressions, likes and click rates describe attention, not revenue, and each platform reports its own numbers in a way that makes it look good.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Campaign analytics and performance reporting is the ongoing work of tracking a marketing campaign against enquiries and orders, not clicks and impressions. GullySales sets up the tracking, pulls the numbers from every channel into one place, and reports on what the campaign actually produced.
A hotel running festival ads on Meta and Google, for example, cannot know which one earns its keep until both are compared the same way. We set up tracking that follows a person from the ad or post they clicked to the enquiry they made. Where the sale is recorded in your CRM, we trace it further, to the order itself. The report we send puts every channel's numbers on the same basis so they can be compared honestly.
This is separate from running the campaign itself. It is the measurement layer underneath campaign strategy and management, and it works whether we ran the campaign or someone else did.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every campaign report shows impressions, none show enquiries”
A report lists reach and click rates but never says how many people actually asked about buying, so its usefulness stops at the top of the funnel.
“Nobody can say which campaign a sale actually came from”
A customer who bought last week may have first seen an ad, a social post or a referral months earlier, and without tracking the credit is guessed rather than known.
“Every platform counts the same click differently”
Google, Meta and email tools each report conversions on their own terms, so the numbers cannot be added together or compared honestly.
“Reports arrive as a screenshot with no explanation”
A dashboard export lands in your inbox with numbers but no note on what changed, what it means, or what should happen next.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Tracking setup
Analytics, call tracking and CRM fields linked so an enquiry can be traced back to the campaign that produced it.
Cross-channel reporting
Spend, reach and enquiries from every channel brought into one report, on a common basis.
Cost per enquiry and order
The real cost of an enquiry and, where sales are recorded, of an order, by campaign and by channel.
Attribution notes
A plain account of which touchpoints likely contributed to a sale, where more than one channel was involved.
Report and call
A short written report with a plain note on what worked, what did not, and a call to talk through it if needed.
How the result is measured
- Enquiries and orders traced to each campaign
- Cost per enquiry and cost per order by channel
- Spend against agreed budget
- Multi-touch contribution where more than one channel was involved
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses running campaigns across more than one channel who cannot compare them fairly
- Owners who receive platform reports full of impressions but no enquiry numbers
- Companies that have a CRM but do not connect it to marketing spend
- Teams under pressure to justify a marketing budget with real numbers, not screenshots
- Businesses that suspect one channel is being kept funded out of habit rather than results
Not for
It is not the right fit if.
- Businesses with a single, very small campaign where informal tracking is enough
- Anyone without a CRM or enquiry log, since there is nothing to tie the spend back to
- Teams wanting a vanity dashboard rather than a plain account of what worked
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand what counts as success
We agree what a good enquiry looks like for your business before measuring anything.
- 2
Audit current tracking
We check what is already being tracked correctly, half tracked, or not tracked at all.
- 3
Set up shared tracking
Analytics, forms, call tracking and the CRM are connected so an enquiry can be traced to its source.
- 4
Build the reporting format
A single report template is agreed, so every month's numbers are comparable to the last.
- 5
Report and adjust
Numbers are reported with a recommendation, and campaigns are adjusted based on what the numbers show.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do you need to run our campaigns to report on them?
What if we do not have a CRM?
How often do reports come?
Can this catch a channel that is wasting money?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Campaign analytics and performance reporting, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What a monthly advertising report should containOne page at the front: what was spent, what came in, what each enquiry and order cost, what changed, and what changes next. The forty slides behind it are an appendix.
- Premium audience advertising strategyNo platform in India sells you verified income. Everything offered as affluence targeting is inference, and the cheapest filter you own is putting the price in the first frame.
- How to track radio advertisingRadio response arrives as branded search, direct traffic and a call an hour later, because the listener is driving. Read the broadcast log against the clock.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.