Marketing operations and performance · Marketing
Make marketing answer for its numbers every month, not once a year at budget time.
A marketing team can be busy, publishing content, running ads, managing social media, without anyone checking regularly whether the activity is producing the results the business actually needs. Performance is often reviewed only when the annual budget is being reset, by which point months of underperformance have already passed.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Marketing operations and performance sets up a monthly rhythm of clear targets, ownership and review. Marketing is then judged on agreed results, not reviewed once a year at budget time. GullySales sets the targets, runs the review and keeps the team accountable to specific numbers, not general activity.
We set specific, agreed targets for each part of the marketing function. Then we build a rhythm of checking actual results against them, with clear ownership of each number, not vague collective responsibility.
This differs from marketing operations, which sets up the tools and process a team uses day to day. This service is about the discipline and cadence of measuring performance against targets, whatever tools sit underneath it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing performance is reviewed only once a year”
Targets are set at the start of the year and not checked again until the next annual planning cycle, by which point underperformance has gone unaddressed for months.
“Targets exist on paper but nobody checks them monthly”
A target was written down when the year began, but no regular meeting or report actually compares real results against it.
“Two people on the team measure success differently”
One person considers a campaign successful based on engagement, another based on enquiries, and without a shared standard both claims go unchallenged.
“Underperformance is noticed months after it started”
A channel or campaign has been underperforming for a quarter before anyone reviewing the numbers regularly would have caught it much earlier.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Target setting
Specific, measurable targets for each part of the marketing function, agreed with clear ownership.
Performance review
A structured meeting comparing actual results against targets, not a general catch-up.
Accountability framework
Clarity on who owns which number, so performance conversations are specific rather than about the team in general.
Early warning flags
A way of spotting underperformance within a month rather than a quarter, so corrective action can happen sooner.
Target recalibration
Targets revisited and adjusted when the review shows they no longer fit, not left fixed until the next budget round.
How the result is measured
- Targets met, missed or exceeded each month
- Time to detect underperformance
- Review meetings held on schedule
- Target accuracy after each recalibration
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Marketing teams with activity but no regular, structured performance review
- Businesses where marketing targets exist on paper but are not checked against actual results monthly
- Owners who only find out marketing underperformed once the year is already over
- Companies with more than one person on marketing who need clear individual accountability
- Businesses growing their marketing team and wanting performance discipline built in from the start
Not for
It is not the right fit if.
- Solo marketers where formal monthly performance reviews add more process than value
- Businesses unwilling to set specific, measurable targets rather than general goals
- Teams wanting activity measured rather than actual business results
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand current targets
We review what targets, if any, currently exist and how they are tracked.
- 2
Audit the review cadence
We check how often, if at all, performance is actually reviewed against those targets.
- 3
Set clear targets and ownership
Specific, measurable targets are agreed for each part of the function, with a named owner for each.
- 4
Implement the rhythm
A structured review meeting and report are put in place, and run consistently.
- 5
Measure and recalibrate
Targets are adjusted whenever the reviews show they need it, not on a fixed calendar.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from marketing operations?
Who attends the monthly review?
What if targets were unrealistic to begin with?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Marketing operations and performance, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.