Marketing operations and performance · Marketing
Marketing spend gets questioned only at budget time, and nobody can answer.
A marketing team can be busy, publishing content, running ads, managing social media, without anyone checking regularly whether the activity is producing the results the business actually needs. Performance is often reviewed only when the annual budget is being reset, by which point months of underperformance have already passed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Marketing operations and performance sets up a monthly rhythm of clear targets, ownership and review. Marketing is then judged on agreed results, not reviewed once a year at budget time. GullySales sets the targets, runs the review and keeps the team accountable to specific numbers, not general activity.
We set specific, agreed targets for each part of the marketing function. Then we build a rhythm of checking actual results against them, with clear ownership of each number, not vague collective responsibility.
This differs from marketing operations, which sets up the tools and process a team uses day to day. This service is about the discipline and cadence of measuring performance against targets, whatever tools sit underneath it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Marketing performance is reviewed only once a year”
Targets are set at the start of the year and not checked again until the next annual planning cycle, by which point underperformance has gone unaddressed for months.
“Targets exist on paper but nobody checks them monthly”
A target was written down when the year began, but no regular meeting or report actually compares real results against it.
“Two people on the team measure success differently”
One person considers a campaign successful based on engagement, another based on enquiries, and without a shared standard both claims go unchallenged.
“Underperformance is noticed months after it started”
A channel or campaign has been underperforming for a quarter before anyone reviewing the numbers regularly would have caught it much earlier.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Target setting
Specific, measurable targets for each part of the marketing function, agreed with clear ownership.
Performance review
A structured meeting comparing actual results against targets, not a general catch-up.
Accountability framework
Clarity on who owns which number, so performance conversations are specific rather than about the team in general.
Early warning flags
A way of spotting underperformance within a month rather than a quarter, so corrective action can happen sooner.
Target recalibration
Targets revisited and adjusted when the review shows they no longer fit, not left fixed until the next budget round.
How the result is measured
- Targets met, missed or exceeded each month
- Time to detect underperformance
- Review meetings held on schedule
- Target accuracy after each recalibration
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Marketing teams with activity but no regular, structured performance review
- Businesses where marketing targets exist on paper but are not checked against actual results monthly
- Owners who only find out marketing underperformed once the year is already over
- Companies with more than one person on marketing who need clear individual accountability
- Businesses growing their marketing team and wanting performance discipline built in from the start
Not for
It is not the right fit if.
- Solo marketers where formal monthly performance reviews add more process than value
- Businesses unwilling to set specific, measurable targets rather than general goals
- Teams wanting activity measured rather than actual business results
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand current targets
We review what targets, if any, currently exist and how they are tracked.
- 2
Audit the review cadence
We check how often, if at all, performance is actually reviewed against those targets.
- 3
Set clear targets and ownership
Specific, measurable targets are agreed for each part of the function, with a named owner for each.
- 4
Implement the rhythm
A structured review meeting and report are put in place, and run consistently.
- 5
Measure and recalibrate
Targets are adjusted whenever the reviews show they need it, not on a fixed calendar.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from marketing operations?
Who attends the monthly review?
What if targets were unrealistic to begin with?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Marketing operations and performance, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.